What’s New On Google Ads Automation

Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the introduction of Smart Ads and other automated features.

So, why the change and what does it really mean for users?
With mobile becoming a huge part of daily life, most people jump from device to device or channel to channel. The consumer journey is highly fragmented, as people switch from clicking on display ads to performing brand searches, then discovering and watching videos or digging deeper through the content, to going back to the website to purchase maybe. Marketers have multiple opportunities to reach consumers where they want to be reached across different channels, screens and formats. Google has a treasure trove of consumers’ personal … Continue reading

The Down-Low On Generating Leads For Your Business With Google Adwords

There are over one billion websites vying for user attention and the process of getting found online has become a much more complex process than just launching a website and hoping for people to find it. Even in this crowded space, your website can attract qualified leads that turn into customers. Provided B2B companies use pay-per-click advertising tools such as Google AdWords to get their site to land on the first page of Google and appear where prospective leads are hanging out online.

Google AdWords encompasses both search engine ranking results and paid advertising, so campaigns can effectively target the very people that are using search terms specific to your business. No wonder then that the most used pay-per-click (PPC) advertising program available today is Google’s AdWords, with nearly 80% of all companies focusing on Google AdWords for PPC. Roughly about 70% of Google’s revenue is generated from AdWords, which … Continue reading

7 Must-have Metrics for Google Analytics

Google Analytics is an amazing tool that every business with a website can take advantage of. This works by collecting data on how your visitors are using your website.

BUT… simply using this tool blindly will not help you receive any insights into your audience. You need to be able to know what key analytics are related to the operations of your business, and then set goals on the analytics you want your organization to have.

Listed below are the 7 must have metrics for Google Analytics that your business needs to track and set goals for:

Traffic Source

This metric is all about how people get to your website. Are they typing in your domain directly into the browser? Have they been referred to your website from another website? Maybe it was from a social media channel? Or they found your website based on your specific Ad Words.

It … Continue reading

Shape Your Marketing Strategy With Google Analytics

It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are several extraordinary technologies that are capable of accomplishing tasks that would take centuries for the collective human population to complete.

Google Analytics is one such extraordinary friend for any businesses interested in shaping an optimal marketing strategy. It makes use of effective algorithms and uses its ‘computer brain’ to map an effective and optimal method for you to succeed in your business. Even though it can be hard at first to understand the technical concepts underlying Google Analytics, with time and experience it can become your best friend in the field of business. Here are some effective tips you can use to shape your business marketing strategies.

Data

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7 Tips to Using Google Trends More Effectively

10 years ago it seemed as if Google Trends was the answer to every marketing question. However, recently Google Trends seems to be a last thought. Why? I’m not sure, but I would guess that it has to do something with the shiny new technology tools that are pouring out of the woodwork. Personally, I think Google Trends is currently underrated and should be a top tool used by companies.

Google Trends is a unique and useful tool for content writers to keep track of what people want to know about. It is also invaluable to executives watching their brand health or marketers analyzing consumer interests for the purposes of content creation. Unfortunately, even when used, those using this tool only scratch the surface of the wealth of information Google Trends offers.

Here are seven tips to use Google Trends more effectively.

  1. Dig deeper into trending topics

Google Trends now … Continue reading

Using Google Analytics to Find Topics For Your Next Blog Post

The success of a coherent content strategy often depends on the performance of your blog posts. You want to provide your visitors with high quality content that they read, like and share with their peers. You want your blog readers to come back to your website in search of relevant content to gain more knowledge about their area of interest. The success of creating such highly compelling blog posts is not by any random hit and miss method but through data science. In this blog post, we discuss some of the ways in which you can use Google Analytics to generate ideas about your next blog post.

Analyzing the Content of Interest on the Website

Analyze the pages on your website which have garnered highest number of views and the pages which have high user engagement. You can see this report under Behavior > Site Content > All Pages. Continue reading “Using Google Analytics to Find Topics For Your Next Blog Post”

Sorry folks, video is here to stay!

Even in a world where video is everywhere, some business owners still think that it’s still just a “fad”. I hate to break it to you, but video is only going to get bigger. Video is immediate, it conveys messages well, and it is very engaging. More and more users are consuming video content over written or audio, and studies have shown that users seek video content more often as well. In a recent study, it was shown that by simply including the word “video” in your email subject line, it will increase your open rate by 19%, and your CTR by a whopping 65%.

You may have some doubts, I’m sure. Video takes more time to create, it is more confusing than just writing an article.. the list goes on. This may have been the case five years ago, but in today’s hi-tech world, it is arguably easier to generate video content than any other format. If 10 year old kids are figuring out how to stream their video game and webcam to thousands of users at the same time, it can’t be that hard to make a quick video about your product or service, can it? Continue reading “Sorry folks, video is here to stay!”

Understanding the User Explorer Reports in Google Analytics

Understanding the User Explorer Reports in Google Analytics

Google has been announcing some exciting new additions to the google analytics platform this year. The latest addition to the analytics platform is the much awaited feature: User Explorer. This feature allows the users to anonymously analyze the actions of visitors on the website. This new addition allows us to develop a deeper understanding of the kind of actions which would lead to a conversion and make necessary changes on the website to improve conversions rates. This report can be accessed in the Audience section of Google Analytics.

Google Analytics has introduced a new dimension called ‘Client ID’ which is assigned to each user. This is set by the ga cookie and recorded in google analytics. It is combination of a unique random number and the timestamp of first visit of the user. The user explorer report shows the … Continue reading

Google Analytics Dashboards – A Great Way to Visualize Your Results

Dashboards in Google Analytics

Google Analytics Dashboards are basically the collections of widgets where you can collect all kind of similar data. You can have up to 20 dashboards in each for each view / property with 12 widgets in your Google Analytics account. Each view / property comprises a default dashboard to get you started. Since Google Analytics doesn’t have a logical structure in it, having the potential to put similar things together at the same place is indeed a great profit. This means you’ll only have to search at very few places to get the general overview of how your site’s doing.

The best way of getting your own Google Analytics dashboards is to make them yourself. To create your own dashboard, search under the Dashboards menu and click the +New Dashboard option. You will get various options, like to use a blank canvas or a starter dashboard … Continue reading

Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars

Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars

It’s no secret that the first step in converting customers is to drive prospects to your website. To do cost effectively through paid ads it is essential for you to ensure your ads are not only relevant to the person’s needs but also that your ads stand out from your competitors.

Historically, the only option available to accomplish this goal was a 70 character written description. Today, the description is not enough. If you perform a query for most any product or service, you will notice that other than promotions, pricing, or years in business, most ads to not contain anything that is truly unique.

Even when companies create ads that offer something unique and valuable to their prospects, this message is often overlooked as the ads themselves blend in with the all the other ads. … Continue reading