Mobile Page Speed: Why It Matters More Each Day & What You Can Do About It

As mobile device usage continues to grow, it’s becoming more important for businesses to optimize for mobile page speed. With competing websites only a few taps away, a slow browsing experience can result in you losing valuable leads and customers. But the competition isn’t the only thing you need to worry about. In this article, you’ll learn the core reasons why mobile site loading speed so important and what you can do to optimize your site faster mobile loading times. Consumer Behavior Dictates the Importance of Mobile Site Performance According to Statista, mobile devices now account for 51.2 percent of … Continue reading “Mobile Page Speed: Why It Matters More Each Day & What You Can Do About It”

Personal Email Marketing Strategies to Win Customers

Email marketing can help businesses effectively connect, nurture and engage with their community base. Real email marketing success depends on open rates. The one big step that email marketers can take to get the end user to actually open the email is to personalize their emails. There is compelling evidence to prove that personalized emails get better results because they are tailored to meet consumer needs and interests. In an eConsultancy report, a whopping 74% of marketers agree that targeted personalization increases customer engagement. A study by Experian confirmed that personalized promotional emails had 29% higher unique open rates and 41% … Continue reading “Personal Email Marketing Strategies to Win Customers”

Creating A Memorable Experience For Mobile Search

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?” What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their … Continue reading “Creating A Memorable Experience For Mobile Search”

Marketing Definitions 101

Do you experience a certain level of confusion when it comes to the myriad of marketing terms?  How about something as simple as the difference between the term ‘marketing’ and ‘advertising?’ You’re not alone. A good many use various related terms interchangeably. But, although they are similar, they refer to different actions. It’s a good idea to distinguish the difference in order to communicate effectively with others in your organization and to better comprehend the nuances of your marketing strategies and activities. While researching, I discovered the perfect analogy for this topic at Free Management Library. There, the writer cited … Continue reading “Marketing Definitions 101”

Mobile Impact on Holiday Shopping Marathons

From time to time, LocalDirective team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Matt Lawson, Director, Performance Ads Marketing at Google – 2015 Holiday Trends – Shopping Moments Are Replacing Shopping Marathons. It’s no secret that over the past several years, advancements in mobile technology have reshaped the purchasing cycle for consumers from the initial thought through the final decision. Even though most advertisers agree that the trends in mobile advertising will impact holiday shopping, many advertisers are not clear on the exact … Continue reading “Mobile Impact on Holiday Shopping Marathons”

Quick and easy tips for marketing your brand on Instgram

Many small business owners find it difficult enough to keep up with website updates and blog content. We all know that you need to keep your content current and your blog rolling, but a large majority go beyond that and integrate social media into their marketing solutions. The problem with social media is that it’s like an old watch: you have to keep winding it or it will stop working. There are a slew of social media platforms that are full of people all around the globe looking for your products and services. Most of you are familiar with the … Continue reading “Quick and easy tips for marketing your brand on Instgram”

Mobile SEO Success

Everyone knows that a mobile-friendly website is important, but a recent move by Google really underscores this fact: The search giant has sent mass notifications through Webmaster Tools to alert webmasters about mobile usability issues on their sites. These notifications also contained an ominous reminder that sites that aren’t mobile-friendly don’t rank well in mobile search results. If you haven’t yet optimized your site for mobile use, this is a great time to take the plunge. Let’s take a look at a few key points to consider when working on your mobile SEO. Focus on the User Experience Google’s goal … Continue reading “Mobile SEO Success”

Tips For Marketing Your Business On Mobile Platforms

Do you own a small business? If so, you know that a web presence is mandatory in this day and age. Most small business owners understand that and do their best, but as emergent technologies pop up it gets harder and hard to keep up with the times. One huge area of opportunity for business owners is mobile conversion; how does your site stack up? Here are some easy tips to help make your marketing campaign mobile friendly! 1) Make sure your CTA is mobile friendly We all know that calls-to-action work and that you should use them, but most … Continue reading “Tips For Marketing Your Business On Mobile Platforms”

What’s Your Mobile Phone Strategy?

Do you have a strategy? I hope you do. As a mobile user, can I access your website and go through it as easily as a computer user? Have you made it easy for my relatively small device to view your website? I’d like to be able to scroll vertically and have the print large enough so I don’t have to play with my screen to see your website that obviously was not designed for my device. The advantage of displaying your website for a smart phone cannot be underestimated. If it is too challenging there are competitive website to … Continue reading “What’s Your Mobile Phone Strategy?”

The Secret of SOLOMO

What is SOLOMO you ask? Great question, it stands for SOcial, LOcal, and MObile, which addresses the addition of local information to the search engines, and is the trend we’re seeing take shape across the marketing landscape. The old model of marketing says that if you’re local, you need to advertise in the YellowPages, and perhaps in the local paper or marketing publication. If you have a website, then you’re probably doing pretty well. And you’re a real geek if you blog or engage any social media. Boy how times have changed, and rapidly! Montetate just published an infographic exploring … Continue reading “The Secret of SOLOMO”