The savvy marketers, managers and marketing executives at mid-size companies have already started looking into new digital marketing innovations that can help improve performance this year. In 2019, now more than ever before, your approach to social media marketing can make or break the business almost immediately and have a residual impact on earnings for the foreseeable future. Continue reading “Social Media Marketing 2019 Predictions”
B2B multi-channel marketing is typically executed across multiple touchpoints, including both online and offline channels, in order to reach new audiences. But it certainly does not imply having a presence everywhere; rather it is about being relevant in terms of customer experience and messaging in all the channels that a customer expects to find you. Many companies still find it a challenge to keep up with expanding media consumption habits and integrate marketing efforts across different marketing points to effectively build brand awareness and reputation.
The Importance of Multi-channel Marketing for B2B Businesses
Today we consume a huge amount of digital media daily across mobile, tablets, laptops, desktops, and other devices, such as an internet protocol TV (IPTV). And with mobile usage time projected to rise over the next few years, it will cut down time spent on desktops and laptops and even television. So brands have to align their … Continue reading
When you hire a Digital Marketing Consultant, you should be able to expect a certain level of service, knowledge and expertise. Here are just a few things your Digital Marketing Consultant should be able to bring to your business.
Thorough – and Understandable Reporting:
One of the best things about digital marketing, is that having access and tracking success and for a website and online advertising traffic is significantly easier than traditional marketing activities. However, collecting, curating, and comprehending this mountain of data can be overwhelming without the proper experience and expertise. Your Digital Marketing Consultant should not only be able to provide you with this data, but also be able to interpret, explain it to you, and develop a plan based on having measured your marketing efforts.
Responsiveness and Accessibility:
Your Digital Marketing Consultant should be responsive to you when you make a request or have a question, and … Continue reading
LinkedIn has a large user base of more than 467 million users, which has been steadily increasing each year. What started out primarily as a platform to bridge the gap between recruiters and job seekers in 2003 has since grown into a top lead generating social network for B2Bs. Besides creating a company page to connect with industry professionals and also publishing and promoting engaging content on LinkedIn, B2Bs should definitely look to take advantage of LinkedIn ads to target their ideal buyers.
A lot of companies across different industries have ventured into LinkedIn ads lately to reach their ideal customer and advertise their products, services and content. About half of B2B buyers use LinkedIn when making purchasing decisions. LinkedIn has continuously made improvements in its available offerings, from ad types to introducing new features for precise targeting and more concise reporting.
What Are LinkedIn Ads?
Have you seen the … Continue reading
With new digital marketing tools becoming more powerful and accessible thanks to the B2B software-as-a-service revolution, not just large enterprises but SMBs can also use resources like business intelligence data platforms, mobile app development, etc. And there is no better game changing digital marketing tool for businesses engaged in the digital spaces as marketing automation.
A marketing automation platform allows marketers to score, nurture, and attribute leads by analyzing digital footprint trails that users leave behind them when browsing the Internet. A report by Emailmonday confirms that more than half the B2B companies (58%) plan to use marketing automation technology. According to Oktopost, companies that utilize marketing automation on average enjoy a 68% increase in customer engagement and a 77% increase in conversions.
Bet you have already figured out how best to utilize the marketing automation platform and understand the nitty-gritty’s of approaching potential customers by sending automated direct … Continue reading
There are over one billion websites vying for user attention and the process of getting found online has become a much more complex process than just launching a website and hoping for people to find it. Even in this crowded space, your website can attract qualified leads that turn into customers. Provided B2B companies use pay-per-click advertising tools such as Google AdWords to get their site to land on the first page of Google and appear where prospective leads are hanging out online.
Google AdWords encompasses both search engine ranking results and paid advertising, so campaigns can effectively target the very people that are using search terms specific to your business. No wonder then that the most used pay-per-click (PPC) advertising program available today is Google’s AdWords, with nearly 80% of all companies focusing on Google AdWords for PPC. Roughly about 70% of Google’s revenue is generated from AdWords, which … Continue reading
Do you know what people are saying about you online? Traditional marketing has always known the value of word of mouth marketing. Today the internet, well, more specifically search engines, has made knowing what people are saying about you even more important than traditional word of mouth marketing. Why? Because 88% of consumers trust online reviews as much as personal recommendations. So, if your reputation isn’t managed well it could be very costly. And, did you know that what people say about you online impacts your search results? Let’s learn some more.
Case in Point
A few years ago, American Airlines had a costly run in with a guitar. In fact, it cost the airline $180 million and a 10% loss in their stock prices. When a passenger witnessed the airline mishandling his guitar, which resulted in the instrument being seriously damaged, and the airline refused to pay for the … Continue reading
Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision.
With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting.
In order for a webinar to work there has to be a thoughtful strategy from beginning to end. And the beginning is not the start of the webinar, but what you do before your prospects even arrive on the live date.
Below are five tips to help you get better results from your webinars:
What is SMS/MMS?
In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers.
For those of you who don’t know what SMS and MMS stand for:
- SMS stands for Short Message Service which includes text messages with a size limit of 160 characters.
- MMS stands for Multimedia Messaging Service, which is commonly referred to as a picture message. Unlike SMS, there is no data limit to this type of message.
In a study done by SharePoint about Conversational Advertising, they discovered that 90% of all text messages sent are read within the first 3 minutes of being delivered. Having a direct form of marketing/advertising to a customer that almost guarantees immediate attention is unheard of. Businesses no longer have to fight for billboard, TV or website ad space because they can already have your attention on the screen that … Continue reading
Social media is the new word of mouth. Surely you have heard that before. But what if your target audience isn’t on social media? It’s possible. But if social media is truly the new word of mouth then you would have to agree that someone who influences your target market is most certainly online and using social platforms. For that and many other reasons, it’s important that your business have some sort of presence on social media—even if it’s just LinkedIn and/ or Facebook. Here are some compelling reasons why.
Reasons Why You Should Create a Company Page on LinkedIn
Back in the day (you know, back in 2010) company pages on LinkedIn were something that was nice to have but wasn’t anything that you should rush out to create. Today, if you are a B2B business, LinkedIn is one of, if not THE, most important tools you can implement. … Continue reading