Dynamic Multichannel Content Marketing to Build Brand Awareness

B2B multi-channel marketing is typically executed across multiple touchpoints, including both online and offline channels, in order to reach new audiences. But it certainly does not imply having a presence everywhere; rather it is about being relevant in terms of customer experience and messaging in all the channels that a customer expects to find you. Many companies still find it a challenge to keep up with expanding media consumption habits and integrate marketing efforts across different marketing points to effectively build brand awareness and reputation. The Importance of Multi-channel Marketing for B2B Businesses Today we consume a huge amount of … Continue reading “Dynamic Multichannel Content Marketing to Build Brand Awareness”

What to Expect When You Hire a Good Digital Marketing Consultant

When you hire a Digital Marketing Consultant, you should be able to expect a certain level of service, knowledge and expertise. Here are just a few things your Digital Marketing Consultant should be able to bring to your business. Thorough – and Understandable Reporting: One of the best things about digital marketing, is that having access and tracking success and for a website and online advertising traffic is significantly easier than traditional marketing activities. However, collecting, curating, and comprehending this mountain of data can be overwhelming without the proper experience and expertise. Your Digital Marketing Consultant should not only be able … Continue reading “What to Expect When You Hire a Good Digital Marketing Consultant”

An Overview Of LinkedIn Ads For B2B Marketing

LinkedIn has a large user base of more than 467 million users, which has been steadily increasing each year.  What started out primarily as a platform to bridge the gap between recruiters and job seekers in 2003 has since grown into a top lead generating social network for B2Bs.  Besides creating a company page to connect with industry professionals and also publishing and promoting engaging content on LinkedIn, B2Bs should definitely look to take advantage of LinkedIn ads to target their ideal buyers.   A lot of companies across different industries have ventured into LinkedIn ads lately to reach their ideal customer … Continue reading “An Overview Of LinkedIn Ads For B2B Marketing”

Benefits Of Adding Social Media To Your Marketing Automation Mix

With new digital marketing tools becoming more powerful and accessible thanks to the B2B software-as-a-service revolution, not just large enterprises but SMBs can also use resources like business intelligence data platforms, mobile app development, etc.  And there is no better game changing digital marketing tool for businesses engaged in the digital spaces as marketing automation. A marketing automation platform allows marketers to score, nurture, and attribute leads by analyzing digital footprint trails that users leave behind them when browsing the Internet. A report by Emailmonday confirms that more than half the B2B companies (58%) plan to use marketing automation technology. … Continue reading “Benefits Of Adding Social Media To Your Marketing Automation Mix”

The Down-Low On Generating Leads For Your Business With Google Adwords

There are over one billion websites vying for user attention and the process of getting found online has become a much more complex process than just launching a website and hoping for people to find it. Even in this crowded space, your website can attract qualified leads that turn into customers. Provided B2B companies use pay-per-click advertising tools such as Google AdWords to get their site to land on the first page of Google and appear where prospective leads are hanging out online. Google AdWords encompasses both search engine ranking results and paid advertising, so campaigns can effectively target the … Continue reading “The Down-Low On Generating Leads For Your Business With Google Adwords”

Cost of Online Reputation Management

Do you know what people are saying about you online?  Traditional marketing has always known the value of word of mouth marketing.  Today the internet, well, more specifically search engines, has made knowing what people are saying about you even more important than traditional word of mouth marketing.  Why?  Because 88% of consumers trust online reviews as much as personal recommendations.  So, if your reputation isn’t managed well it could be very costly.  And, did you know that what people say about you online impacts your search results?  Let’s learn some more. Case in Point A few years ago, American … Continue reading “Cost of Online Reputation Management”

5 B2B Webinar Secrets

Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision. With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting. Sorry. In order for a webinar to work there has to … Continue reading “5 B2B Webinar Secrets”

How To Incorporate SMS/MMS Into Your Business Strategy?

What is SMS/MMS? In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers. For those of you who don’t know what SMS and MMS stand for: SMS stands for Short Message Service which includes text messages with a size limit of 160 characters. MMS stands for Multimedia Messaging Service, which is commonly referred to as a picture message. Unlike SMS, there is no data limit to this type of message. In a study done by SharePoint about Conversational Advertising, they discovered that 90% of all text messages sent are … Continue reading “How To Incorporate SMS/MMS Into Your Business Strategy?”

Why Is It Important To Have A LinkedIn and Facebook Business Profile?

Social media is the new word of mouth.  Surely you have heard that before.  But what if your target audience isn’t on social media?  It’s possible.  But if social media is truly the new word of mouth then you would have to agree that someone who influences your target market is most certainly online and using social platforms.  For that and many other reasons, it’s important that your business have some sort of presence on social media—even if it’s just LinkedIn and/ or Facebook.  Here are some compelling reasons why. Reasons Why You Should Create a Company Page on LinkedIn … Continue reading “Why Is It Important To Have A LinkedIn and Facebook Business Profile?”

Marketing Automation Software Comparison – Infusionsoft vs Hubspot

Marketing Automation software is essential for companies looking to streamline, automate, and measure their marketing task. Marketing Automation Software can help companies with: Email marketing Campaign Design Landing Pages Prediction/Scoring Lead Management CRM Integration Social Marketing Marketing Analytics This software has the application to be a company’s center for their marketing efforts. It’s the all-in-one tool that can increase a company’s operational efficiency and grow revenue faster. Through automation, companies can streamline their process of generating qualifying leads, nurturing leads, manage campaigns, and measuring their marketing efforts. Companies who chose to implement a Marketing Automation Software within their system reap … Continue reading “Marketing Automation Software Comparison – Infusionsoft vs Hubspot”