4 Ways to Boost Advertising Performance and Eliminate Waste

1) Identify and Understand Your Target Audience An inordinate amount of money can be spent on pay per click (PPC) advertising like Google ads, but using these methods just to get visitors to your website isn’t going to benefit you in the long run. The objective isn’t to get as many random visitors to your site as possible. The goal to draw the right visitors to your website.  … Continue Reading

10 Things To Do For Marketing Success

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin   Alright, we are kicking off our 10-year anniversary content series with a post on 10 Things To Do For Marketing Success. Let’s get in to it! Know Your Customer Successful marketing starts with an intimate understanding of your customer. What does she want? What is she trying to avoid? What keeps her up at night? These are all questions, you should know the answer. If … Continue reading “10 Things To Do For Marketing Success”

Mobile Page Speed: Why It Matters More Each Day & What You Can Do About It

As mobile device usage continues to grow, it’s becoming more important for businesses to optimize for mobile page speed. With competing websites only a few taps away, a slow browsing experience can result in you losing valuable leads and customers. But the competition isn’t the only thing you need to worry about. In this article, you’ll learn the core reasons why mobile site loading speed so important and what you can do to optimize your site faster mobile loading times. Consumer Behavior Dictates the Importance of Mobile Site Performance According to Statista, mobile devices now account for 51.2 percent of … Continue reading “Mobile Page Speed: Why It Matters More Each Day & What You Can Do About It”

What to Expect When You Hire a Good Digital Marketing Consultant

When you hire a Digital Marketing Consultant, you should be able to expect a certain level of service, knowledge and expertise. Here are just a few things your Digital Marketing Consultant should be able to bring to your business. Thorough – and Understandable Reporting: One of the best things about digital marketing, is that having access and tracking success and for a website and online advertising traffic is significantly easier than traditional marketing activities. However, collecting, curating, and comprehending this mountain of data can be overwhelming without the proper experience and expertise. Your Digital Marketing Consultant should not only be able … Continue reading “What to Expect When You Hire a Good Digital Marketing Consultant”

Create Landing Pages That Get Your Visitors At Hello

If you are looking to build your business and are struggling to get people to visit your site, then clearly no one’s buying into your story. What you need is to identify the conversion technique that will have potential customers running to your site to give you their email addresses! A well-crafted landing page can do the trick. And the best part is that it doesn’t take long to create and promote. A landing page is technically a web page that is served up as a destination for visitors that arrive on your site from an ad. It isn’t just … Continue reading “Create Landing Pages That Get Your Visitors At Hello”

An Overview Of LinkedIn Ads For B2B Marketing

LinkedIn has a large user base of more than 467 million users, which has been steadily increasing each year.  What started out primarily as a platform to bridge the gap between recruiters and job seekers in 2003 has since grown into a top lead generating social network for B2Bs.  Besides creating a company page to connect with industry professionals and also publishing and promoting engaging content on LinkedIn, B2Bs should definitely look to take advantage of LinkedIn ads to target their ideal buyers.   A lot of companies across different industries have ventured into LinkedIn ads lately to reach their ideal customer … Continue reading “An Overview Of LinkedIn Ads For B2B Marketing”

Review Management – The Strategic Foundation for Your Business

Whether you sell to businesses or direct to consumers, local or international, to ensure your business success, you must establish a foundation of customers who believe in your products/services and are willing to share their opinions with others. Over time your relationship with these customers grows broader and deeper, separating you from your competitors and making it much easier for new customers to choose your business. This thought process is the foundation for review management. And understanding why a review management initiative should be at the top of your marketing checklist is pivotal to your success. See What Your Customers See … Continue reading “Review Management – The Strategic Foundation for Your Business”

6 Major Elements Of An Expertly Designed PPC Landing Page

PPC is short for pay-per-click, wherein advertisers have to pay a publisher, like Google, a given fee each time someone clicks on their ad. These ‘Sponsored Ads’ are displayed on the search engine results pages whenever a user does a search for their relevant keyword(s). The idea is to leverage PPC ads to drive targeted search engine traffic to an optimized PPC landing page and prompt an action. These specially designed landing pages have strong call-to-action and inspire the visitor to click on the CTA button to take specific actions such as Buy Now, Subscribe, Email Us, Call Today, etc. … Continue reading “6 Major Elements Of An Expertly Designed PPC Landing Page”

The Down-Low On Generating Leads For Your Business With Google Adwords

There are over one billion websites vying for user attention and the process of getting found online has become a much more complex process than just launching a website and hoping for people to find it. Even in this crowded space, your website can attract qualified leads that turn into customers. Provided B2B companies use pay-per-click advertising tools such as Google AdWords to get their site to land on the first page of Google and appear where prospective leads are hanging out online. Google AdWords encompasses both search engine ranking results and paid advertising, so campaigns can effectively target the … Continue reading “The Down-Low On Generating Leads For Your Business With Google Adwords”

Why Visual Content is Important for Better User Engagement?

Past studies have shown that it takes nearly 10 seconds for website visitors to decide whether they will stay on your website or not. So, what exactly it is that encourage users to stick to the website? Is it the well-written content that can be easily read within few seconds? Well, the answer is NO, only a creatively designed website with enticing features can leave an everlasting impression on visitor’s mind. A picture speaks almost everything. And when it comes to running a business online, sharing a powerful picture is considered as one of the most efficient tools for every … Continue reading “Why Visual Content is Important for Better User Engagement?”