Invitation-Only Marketing Summit for Senior Execs

The CONNECT CMO Leadership Summit brings a fresh new perspective on how to optimize your company’s marketing operations. Its where industry leaders come together to build new business relationships and share best practices with other attendees working on the same priorities. Over 35 innovative sessions will include:

  • Influencing your Influencers: A Modern Approach to Building your Brand
  • The Porsche Problem: How CMOs Turn Around Stalled Transformations
  • Best Frenemies – Process vs. Progress: Balancing Innovation Rigor with Speed to Market
  • The Best Defense is a Good Offense: Positioning Marketing
  • The Applebee’s Turnaround Story

David Szetela, DirectiveGroup’s Director of Paid Search, will be a featured speaker. David is one of the world’s best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, he is dedicated to helping companies of all sizes maximize revenue and profit. He was recently recognized as one of the top 25 pay per click experts … Continue reading

What to Expect When You Hire a Good Digital Marketing Consultant

When you hire a Digital Marketing Consultant, you should be able to expect a certain level of service, knowledge and expertise. Here are just a few things your Digital Marketing Consultant should be able to bring to your business.

Thorough – and Understandable Reporting:

One of the best things about digital marketing, is that having access and tracking success and for a website and online advertising traffic is significantly easier than traditional marketing activities. However, collecting, curating, and comprehending this mountain of data can be overwhelming without the proper experience and expertise. Your Digital Marketing Consultant should not only be able to provide you with this data, but also be able to interpret, explain it to you, and develop a plan based on having measured your marketing efforts.

Responsiveness and Accessibility:

Your Digital Marketing Consultant should be responsive to you when you make a request or have a question, and … Continue reading

Work

When you ask people if they like what they do for work, most people (70% by some polls) – dislike their jobs. And a large portion actively hate their job!

Common complaints include not feeling appreciated, or not having enough time to complete the work they are given. Many people cite that they wish they had more flexibility in where or when they work.

As American workplaces are evolving, an emphasis on enjoyment of work is starting to take shape. More companies are realizing that in order to have the “best place to work” they have to provide more than just an income.

For our customers, this may mean changing the products they sell, and the places they work. With 50% of Americans working at least part of the week from remotely and 90% wishing they did, the need for office space, office furniture, and home offices are changing. … Continue reading

3 Ways to Be Happily Engaged at Work – Commentary

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 3 Ways to Be Happily Engaged at Work an article from Entrepreneur.com, written by Alexander Maasik.

Recently, I’ve spent a lot of time researching and learning about the benefits to a company when employees are 100% engaged at work. Wow! Was I amazed to learn that fully engaged employees produce 1.5 the results as an employee who is average. Even more startling was to learn that employees who are not engaged perform at only half of an average employee.

Thinking about our company, I started my research with the question, “How can I help all my team members stay fully engaged?” But then this thought occurred to me, “Am I fully engaged 100% of the time?”

I would have liked to answer that question … Continue reading

Grande Double-Whip Work

“Why would anyone want to work at the Starbucks when they could work at home?”

This question was posed the other day and I wanted to try to answer it. You see, I work from home almost every day, but there have been times when my office really was a table at the local Starbucks –  a quiet place I would go daily while my sitter sat with my young son in my home. And even now, especially when the weather is nice and I do not have conference calls, I will go over to the local Starbucks for a couple hours to get some serious writing done.

As I was thinking about this I realized it may not be obvious to others who might not see the benefits right away, I thought I would share my feelings:

1) Change of Scenery: When I work at home, (and the same … Continue reading

Exceptional Teams and the Argument for Diversity

Organizations are increasingly dependent on diverse teams for developing innovative products, making important decisions, and improving efficiency. As companies enjoy a more equitable, global and virtual footprint, diversity factors are playing a larger part in almost every organization. To those forward-thinking leaders, this is a welcome change, and the success of a collaborative team in creating and managing today’s increasingly complex products and services depends not only on the combined skill sets of the team members but also on their personalities and ways of approaching and solving problems. When creating a group or team in the workplace, smart managers realize that with increased diversity come new ideas, which directly translate to new and better products and services.

“Under the right circumstances groups re remarkably intelligent, and are often smarter than the smartest people in them. Groups do not need to be dominated by exceptionally intelligent people in order to be smart. Even id most of the people are not especially well-informed or rational, it can still reach a collectively wise decision – The Wisdom of Crowds by James Surowiecki

What Is Diversity?

Diversity comes in many “shapes and sizes.” It is the differences in culture, sex, gender identity, physical abilities, age, race, sexual orientation and even into political beliefs, religious practices and socio-economic status, education and temperaments. These traits make us all individuals; in fact, they make us the very essence of who we are. Continue reading “Exceptional Teams and the Argument for Diversity”

Management and Making Meaning: Crossing Over

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the MITSloan Management Review article by Catherine Bailey and Adrian Madden,“ The Five Qualities of Meaningful Work”.

My roots are in sociology, specifically the sociology of the workplace, and in phenomenology, which includes the exploration of how we make meaning. It is no wonder that I gravitate toward the building of an organization that seeks to be more than an arm’s length transaction for all who engage.

Here at LocalDirective, we talk about our culture a lot, not just the construction of our culture, but what kind of culture we want to build. To me, work is not really engaging unless it fulfills another deep human need, and that need it to live a meaningful life. I believe that is something we all want, … Continue reading

5 Habits Of Truly Disruptive Leaders – Commentary

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 5 Habits Of Truly Disruptive Leaders an article from Fast Company, written by Faisal Hoque .

Wow! When considering the definition of disrupt, I have to admit my first reaction was to wonder who would want to become a truly disruptive leader and then ensure I put forth my best efforts to stay far away from that person.

Disrupt: (verb dis·rupt \dis-ˈrəpt\) to cause (something) to be unable to continue in the normal way; to interrupt the normal progress or activity of (something)

After I read this article, I was able to see the value of a disruptive leader. In fact, I agree with the 5 habits she discussed in her article… Well, mostly anyways. I’m not 100% on board with number 5 … Continue reading

Increase Employee Productivity within Your Organization: Setting the Foundation

Everyone agrees that growing revenue and handsome profits are key indicators of a thriving business. But how those numbers are achieved reflects sustainability… or lack thereof. If, for instance, you have high productivity, it reflects efficient resource usage and therefore suggests a maintainable approach. If, on the other hand, your company is experiencing low productivity or a high cost of production, this is not something that would support a thriving and growing business, and would need to be addressed.

Business productivity reflects your organization’s ability to successfully execute on its strategy, and through examination of the structure, technology, policies, processes and practices that support your strategy, you can identify your company’s strengths and weaknesses. Then, more broadly, by comparing your numbers against your competitors, you can also identify opportunities and threats.

Once identified, by leveraging your current strengths and improving upon weak areas, you will be on your way to … Continue reading