Blog Abstract: Tackling Bias in Artificial Intelligence

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent McKinsey & Company article, “Tackling bias in artificial intelligence (and in humans)” by Jake Silberg and James Manyika.

In the last year or so, I saw a documentary about Google and the inherent bias in their search algorithm, which basically showed how it baked in the bias of the programmers, probably without any intention of doing so. Then, in this last week, I saw an AllSides blog post, “Audit Finds Evidence of Google’s Bias Toward These Media Outlets” that starts out with this paragraph:

“A new audit shows Google is biased toward a small number of major media outlets — and most of them have a Left-leaning political bias. One-sided information isn’t healthy for democracy, yet the world’s most popular source of news and information displays a major bias. Continue reading “Blog Abstract: Tackling Bias in Artificial Intelligence”

Silence

A few weeks ago I found myself annoyed with noise–the noise of the road, the hum of the electricity in the house, the wind aggressively hitting the wind chime… the noise of other people. And it got me to thinking about all the “noise” we deal with on a daily basis.

I am no luddite. In fact, I love technology – I embrace the conveniences it brings. I make my living from bringing technology into other people’s lives.

Yet, I think we have forgotten how to be silent. I forget sometimes at least. And I need to be reminded that less is very often more.

Last weekend I went camping with my 8 year old and a dozen other cub-scouts and their parents, and was struck by how quiet it was at night and into the next morning. It was truly joyous. We had no electronics and it was dark, … Continue reading

11 Surprising Reasons You Should Smile Every Day – Commentary

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 11 Surprising Reasons You Should Smile Every Day an article from Huffington Post, written by Alena Hall

If you are like the millions of people who are looking for ways to grow and improve themselves, you probably have already figured out you don’t need to look very far. Two minutes on the internet is proof of this. Anyone looking to improve their lives doesn’t have to look far. But did you know that something as simple as a smile can help you achieve many of your goals? Continue reading “11 Surprising Reasons You Should Smile Every Day – Commentary”

5 Mini Habits That Will Turn You Into a Morning Person This Year – Commentary

Bring positive energy to the pillow.

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 5 Mini Habits That Will Turn You Into a Morning Person This Year an article from Quora, written by Andy Ooi .

Are you one of those people who jumps out of bed a couple hours earlier than needed, bright eyed and bushy tailed? Or, are you one of those people who HATE those morning people? Or, are you in between – you are a morning person just not until you’ve received a bit of help from your coffee? Despite what type of person you are, if you want to learn how you can become a morning person, this article is for you.

Ooi begins his article with a charming story about cave dudes and cave gals as … Continue reading

Going From Bad To Great At Any Company

This article has some incredibly important ideas for all leaders to consider, if they are trying to create an environment where excellence can take root. An interesting point is made at the beginning, that destructive or negative behavior has a much more profound effect on performance than does constructive behavior, with an astonishing 500% difference of magnitude of impact on an employee’s mindset and mood.

From that perspective, the point is made that instead of trying to instill ‘Best Practice’ behavior, focus first on removing the negatives that are the impediments to great performance. As such, it is more of a ‘taking away’ instead of an ‘adding to.’ This is important if a leader’s first job is to create an environment, a space, where excellence is expected and nurtured. Seven specific methods are suggested to eliminate the barriers to high performance, including some obvious and some not so obvious concepts.… Continue reading

Big Hearts for Big Cats

Here at LocalDirective, we are honored to work with some pretty phenomenal businesses and associations. One example of a truly extraordinary organization is Big Cat Rescue.

Big Cat Rescue is the world’s largest accredited sanctuary dedicated to caring for abused and abandoned exotic cats.  Big Cat Rescue is located in Tampa, Florida, and its mission is to care for unwanted or injured big cats such as tigers, lions, leopards, and bobcats. Many of the cats in their care are either endangered or no longer exist in the wild.

Big cats end up at the rescue for a variety of reasons. One of the most common reasons is that well-meaning people purchase them thinking they would make a good pet, only to find out that exotic cats are simply not bred for captivity. Other cats end up at the rescue after being abused by owners who forced them to perform … Continue reading

LocalDirective Teams with World Vision to Help the People of Japan

LocalDirective Disaster Relief Like you, the team here at LocalDirective has been watching the recent events in Japan with heavy hearts. The images are a stark reminder of how quickly tragedy can strike. Disasters of such scale certainly put our day-to-day challenges into perspective.

LocalDirective team members are natural problem-solvers. It is our nature to identify issues that need to be addressed and to implement solutions that will resolve problems. We know that even the largest, most challenging problems can be solved if we put our imagination, resources and collective spirit into doing so.

To that end, we have decided to partner with World Vision, a humanitarian organization with a long history of transforming the lives of the world’s poorest children and families. World Vision was one of the first relief agencies on the ground after the disasters struck and they will stay as long as it takes to restore the broken … Continue reading

Does Net Neutrality Make a Difference to Your Business?

Net Neutrality aims to keep the Internet “free and open”.

At the end of December, the FCC voted to adopt the “Net Neutrality Rules”, beginning the process of giving some regulation to how the Internet works in the United States. While this is expected to be debated in Congress as to its appropriateness and may be overturned, it is important to understand exactly what it is and how it’s going to impact businesses across the county.

What Exactly is Net Neutrality?

Net Neutrality is primarily aimed at Internet Service Providers (ISP’s) in order to keep the Internet “free and open”. PC Magazine published a great article about what the overarching rules for ISP’s is:

…the FCC did provide an overview of what’s included in the order and it breaks down to three high-level rules: transparency; no blocking; and no unreasonable discrimination.

Transparency: The transparency requirement basically requires broadband providers –

Continue reading

At LocalDirective We Thank You

Given that next week is Thanksgiving, we at LocalDirective want to express our gratitude for the opportunity to serve you, our clients, in your goals to achieve powerful online marketing results.

At LocalDirective we truly aim to serve you and not just fulfill a function. Our service-focus comes out in several ways:

Speed – We seek to serve you with a speed that is unmatched in our industry. Rather than waiting for a deadline to sneak upon us, we aim to complete projects as expeditiously as possible, at times allowing us to beat our deadlines.

Cost – While part of our focus is speed, another key focus for us is cost. We seek to keep your cost reasonable for the value offered, so you don’t require the budget of a small nation to leverage our services. Rather, we look at the budget you have coupled with your goals, and develop … Continue reading

Do You Know Someone Who Has Been Affected by Epilepsy?

In 2001, a young man by the name of Paul Schmidt experienced his first epileptic seizure. He was 15 years old. He was diagnosed with juvenile myoclonic epilepsy. For six years Paul fought the good fight to lessen or eliminate the seizures, from taking various medications and in 2007 a surgery where a device was implanted into his brain. But these treatments failed. In 2008, Paul died from SUDEP. This is a when a person, otherwise healthy except for their epilepsy, experiences sudden death. Paul was 22 years old.

Why share this tragedy? As a result of stories like Paul’s, parents of children with epilepsy have joined forces with the nonprofit organization, CURE, Citizens United for Research on Epilepsy. CURE is committed to raising both awareness and money for epilepsy research. Paul’s loved ones are doing their part, and you can help.

Paul’s family holds an annual event every autumn … Continue reading