Top Social Marketing Trends Q3 & Q4 2019

From the vantage point of mid-year 2019, we look at the last few years and realize that long gone are the days where social media was a small contributor to marketing success, and boy has everything else digital changed as well. These days, an effectively executed marketing campaign is very likely to be include paid and organic social and a plethora of other paid and organic tactics designed to not only increase exposure and build brand awareness but that also increase sales of your products and services. However, even the most agile marketers need to stay on top of the latest digital marketing trends 2019 to create successful campaigns, mainly because most tactics are rapidly evolving, but also because new tactics burst seemingly out of nowhere. At it is definitely true in social media marketing that the prize goes to the agile companies that are fleet-footed enough to stay steps ahead of their competitors. Continue reading “Top Social Marketing Trends Q3 & Q4 2019”

Secrets and Myths: 10 Ideas for How to Effectively Sell on Amazon

If you are thinking about joining the approximately 2 million sellers offering over 200 million products to shoppers in the United States on Amazon, then there are several things that you need to keep in mind.

Own the Buy Box

The Buy Box is the main buy display on each product page. Over 90 percent of all sales go to this entry. The first thing you need to do is to have a professional account. As a new seller, using this feature increases your odds of winning this box assuming that your products are buy box eligible. Additionally, make sure that your products are reasonably priced.

Ensure That You are on the Merchant Offers List

Owning the Buy Box can be very competitive, but you can still make money on this platform by being on the Merchant Offers List. As a new seller, choose products where there is not a … Continue reading

How Digital Video Habits Are Changing & How Marketers Should Adapt 

There’s something magical about good video content — especially if you can find that perfect balance between entertainment, education, and persuasion.

Like that one time you were supposed to be working and you spent two hours watching cat videos, viral challenges, and the latest dances. Those are the kind of videos that prompt you to share a link to all of your Facebook friends and Twitter followers.

That is the precise reason why I love engaging videos — they somehow manage to cut through all the noise that exists online, and make you laugh, cringe, and sometimes cry about the things that happen in our lives.

But what’s the secret to creating a video that really grabs your ideal audience’s attention? If you’re interested in digital marketing and keeping abreast of what’s new so you get better performance, read on. We’re sharing the most important trends impacting video marketing today.… Continue reading

[Blog Abstract] Technology: Saving Lives

From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Meghan Wier, discusses the recent BBC article describing a life saving drone delivery of a kidney to a patient in need.  “Life-saving kidney delivered by drone” 

In this article we are introduced to new technology now in an experimental phase for delivering human organs for transport.

A drone has successfully delivered a kidney  – the first of its kind delivery – and the benefits of this type of transport are numerous. Drones are cheaper to operate than a full flight crew, drones are able to move more freely in airspace and organs can potentially reach receiving patients with less cost and potential risk to others. Every second counts in organ transplant surgery and this … Continue reading

New Ways to Use Content Marketing

B2B Content Marketing continues to change as business marketing gets more complex. Everyone has heard of the classic search engine optimization where businesses fight for ranking for a few specific key words. But, this system doesn’t work in all industries. In some industries, the product is so new that people are not aware of key words that apply to the product. Customers for certain industries rarely rely on social media or twitter. Buying often happens on an offline network. And categories for these products may not exist on general search boards such as Medium or Amazon. So, with all these difficulties, is it possible to make content marketing effective for these types of situations? The answer is yes, but content marketing campaigns need to be flipped on their head.

Brand Your Own Key Words

One way to address a niche market is to create your own keyword branding. Choose a … Continue reading

5 Things You Should Do Immediately After Writing a Business Blog Post

You have just poured your heart and soul into creating the perfect blog post for your website. You have found beautiful graphics to illustrate your major points. You have posted it to your website. Now, you have just a few more tasks to check off your list because no blog post can be considered complete until you have promoted it. After all, you want the world to know about the business blog that you have just created.

When you think about business-to-business blog promotion there are several different factors that you need to keep in mind. Think about how you are going to connect your blog to various groups like shareholders, executives, and lower-level management who will be using the product. Double check that you have included data-driven charts and graphs as they are vital to blog marketing. Think about how you are going to keep your blog promotion going … Continue reading

Consumer Search Behavior You Can Profitably Act on Today

Do you know the benefits of consumer search insights? As a marketer, manager, or marketing executive, you should understand the importance of adjusting your search marketing strategy to the realities of online search behavior. The consumer search behavior insights that you can profitably act on today include investing more time and resources in SEO, focusing SEO efforts on Google search, and creating better content for the keywords that you are targeting. Oh, and don’t forget to target trending phrases such as “best” or “near me.” Continue reading “Consumer Search Behavior You Can Profitably Act on Today”

2019 Trends in Data & Data Management for Marketers

Discovering the new answer to the age-old question of “How can I generate more sales at a lower cost” will be key for marketing managers to master in 2019. More than ever before, this year data will lead the way.

Without a doubt, the future of marketing is intimately connected with the future of Big Data. At this year’s CES (Consumer Electronics Show) it was noted that 2018 really was the culmination of a number of key tech breakthrough into the mass market (like AI and 5D), and observing how they will play out for business.

In 2019, tech and marketing experts say we’re moving from a focus on connecting people to the Data Age to a new phase, one in which the way consumers behave will determine the way we use technology to engage with them. For sure, being able to use the latest data advances to sell more products and services in 2019 is top-of-mind for smart B2C and B2B marketers everywhere. This article discusses some of the data trends you’ll want to be aware of – and begin to implement – during 2019. Continue reading “2019 Trends in Data & Data Management for Marketers”

Top 10 Facebook Ads Tools You Should Start Using…Today!

DirectiveGroup 10 Year Anniversary
If Facebook isn’t currently a traffic source for your website, perhaps it should be. Considered one of the most successful social media advertising platforms, studies show that nearly 96% social media marketers worldwide believe Facebook advertising produces the best ROI. With a daily average of 2.27 billion active users on Facebook, it’s an advertising platform you can’t afford to pass up.

While this sounds good, Facebook’s advertising system is complex. The idea is to rapidly target the right audience for your business, using your time and budget wisely to realize the full potential of Facebook advertising. Fortunately, there are some really great tools available to help you avoid the learning curve of Facebook ads and establish campaigns quickly. We’ve listed our favorite:

Manage Your Ads Effectively

  1. Facebook Ads Manager

A comprehensive tool for creating ads along with scheduling and placing them, Facebook Ads Manager not only helps you quickly … Continue reading

10 Lessons Learned at DirectiveGroup in a Decade

DirectiveGroup 10 Year Anniversary

“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.” Tony Hseih

 

10 years and going strong. Congratulations DirectiveGroup team members. What a milestone! As I age and look back, 10 years doesn’t seem very long. BUT… OMG… when I look at the past 10 years through the lenses of digital marketing, the reality of the rollercoaster becomes apparent. Digital marketing truly moves at warp speed which provides countless opportunities for learning.

Going back through time – the year, 2008 – On a scorching hot, Saturday afternoon, in Phoenix, I proudly walked up to the graduation podium to take possession of the master’s degree in marketing for which I sacrificed many hours of sleep to earn. Little did I know then, that 10 years later most everything I learned about marketing would be obsolete. However, there are always … Continue reading