Do you know what people are saying about you online? Traditional marketing has always known the value of word of mouth marketing. Today the internet, well, more specifically search engines, has made knowing what people are saying about you even more important than traditional word of mouth marketing. Why? Because 88% of consumers trust online reviews as much as personal recommendations. So, if your reputation isn’t managed well it could be very costly. And, did you know that what people say about you online impacts your search results? Let’s learn some more. Case in Point A few years ago, American … Continue reading “Cost of Online Reputation Management”
Simon Sinek’s main message is that most of us have it backwards: the most loyal customers don’t buy what you do, they buy why you do it. What you do simply proves what you believe.
In this age of social media ascendancy, where consumers want to connect in “authentic” ways, show your brand authenticity by thrilling them with the twists and turns of your brand’s backstory!
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Digital Marketing & Web Development Strategist, Johanna Mateo, discusses an article by Social Media Examiner, “5 Ways to Improve Customer Loyalty With Social Media.” We no longer question how much of a role social media plays in today’s businesses. It is a matter of how well you use it to drive your customer acquisition, increase brand loyalty and handle critical customer service issues. Brands are learning every day how to handle the exposure and reach that social media can … Continue reading “Blog Abstract: 5 Ways to Improve Customer Loyalty With Social Media”
I believe that in order for businesses to truly succeed, exceptional customer service must encompass efficiency. Here are 5 tips on how to achieve both.
Customer loyalty and retention begins when you decide it is an important focus. This article suggests some ideas for customer winback when there is a recent defection or threat of defection from a customer you’d like not to lose.