Why Google Analytics 360 is Worth It

Many marketers who consider Google Analytics 360 (GA360), no matter how briefly, rule it out as an option when they see the price tag. From a brief overview of the features, GA360 offers, most can’t muscle their way past the six-figure cost.

Marketers are used to working with the free version of Google Analytics and assume that GA360 is merely an expanded version of that. However, the difference is huge. Let’s take a closer look at just how big that difference is and how GA360 can be a valuable tool in helping you reach your marketing goals. Continue reading “Why Google Analytics 360 is Worth It”

So Now You Want To Deliver Great Customer Experiences?   

If you are a marketer, manager, or marketing executive, you are probably always looking for innovative methods to improve your customer experience marketing as the result of extremely satisfied consumers is usually a more profitable business. In order to make the customer experience central of your success, you will need to enhance customer service in a digital way, create many personalized interactions, and consistently reward your most loyal customers.

Enhance Customer Service With Social Media

At the core of any great customer experience is excellent customer service. A study reported that 47 percent of consumers would shop at a competitor if they experienced poor customer service. Due to the astonishing results of this study, it’s simply not in your business’ best interest to deliver poor customer service to your customers. The good news is that these detrimental habits can be easily corrected with the proper training and resources.

To offer … Continue reading

Consumer Search Behavior You Can Profitably Act on Today

Do you know the benefits of consumer search insights? As a marketer, manager, or marketing executive, you should understand the importance of adjusting your search marketing strategy to the realities of online search behavior. The consumer search behavior insights that you can profitably act on today include investing more time and resources in SEO, focusing SEO efforts on Google search, and creating better content for the keywords that you are targeting. Oh, and don’t forget to target trending phrases such as “best” or “near me.” Continue reading “Consumer Search Behavior You Can Profitably Act on Today”

Why U.S. Shoppers of CPG Everyday Items Do or Do Not Buy From You

In the United States, more consumers than ever before are turning to the internet to snag their favorite items without having to head to a retail store. While millennials make up the largest group to buy consumer goods online, older shoppers are quickly catching up to this trend. If you are trying to capture shoppers, then it is important to understand how they shop.

Here are some key takeaways into reaching consumers looking for basic goods. Continue reading “Why U.S. Shoppers of CPG Everyday Items Do or Do Not Buy From You”

10 Lessons Learned at DirectiveGroup in a Decade

DirectiveGroup 10 Year Anniversary

“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.” Tony Hseih

 

10 years and going strong. Congratulations DirectiveGroup team members. What a milestone! As I age and look back, 10 years doesn’t seem very long. BUT… OMG… when I look at the past 10 years through the lenses of digital marketing, the reality of the rollercoaster becomes apparent. Digital marketing truly moves at warp speed which provides countless opportunities for learning.

Going back through time – the year, 2008 – On a scorching hot, Saturday afternoon, in Phoenix, I proudly walked up to the graduation podium to take possession of the master’s degree in marketing for which I sacrificed many hours of sleep to earn. Little did I know then, that 10 years later most everything I learned about marketing would be obsolete. However, there are always … Continue reading

4 Ways to Boost Advertising Performance and Eliminate Waste

1) Identify and Understand Your Target Audience

An inordinate amount of money can be spent on pay per click (PPC) advertising like Google ads, but using these methods just to get visitors to your website isn’t going to benefit you in the long run. The objective isn’t to get as many random visitors to your site as possible. The goal to draw the right visitors to your website.

For example, let’s say you sell collectible baseball cards online. Obviously, not everyone who searches the web is looking for vintage baseball cards. Yet there are many internet users who are looking for cards to add to their collections. Our goal then becomes finding ways to put your site out there to make it easier for card collectors to find and access. You will want to understand what these card collectors are looking for and what their needs are to be successful.… Continue reading

10 Things To Do For Marketing Success

DirectiveGroup 10 Year Anniversary

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

 

Alright, we are kicking off our 10-year anniversary content series with a post on 10 Things To Do For Marketing Success.

Let’s get in to it!

Know Your Customer

Successful marketing starts with an intimate understanding of your customer. What does she want? What is she trying to avoid? What keeps her up at night? These are all questions, you should know the answer. If you don’t, it’ll make communicating in a compelling way much more difficult.

If your marketing isn’t working and you didn’t take the time to get to know your customers. Start with an empathy map. It will help you quickly flesh out important insights about your customer that will … Continue reading

DirectiveGroup Kicks Off 10 Year Anniversary With Compelling Marketing Content Series

DirectiveGroup 10 Year Anniversary

 

DirectiveGroup helps our clients dominate their online space through strategically cohesive, tactically brilliant, fully integrated digital marketing programs built on a foundation of business intelligence. In a nutshell, we deliver results.

10 Years Ago…

… DirectiveGroup was formed to help local, regional and national companies harness the business-generating power of the internet. In particular, DirectiveGroup has focused on offering complete solutions that deliver measurable results, and as such, we have had a heavy emphasis on directional media such as search engines.

To kick off the festivities and celebrate our 10 year anniversary, we decided to publish a series of articles that will feature 10 things about each of the topics we love the most. Look forward to articles like:

  • 10 Most Inspirational Business Leaders
  • Top 10 Trends In Artificial Intelligence
  • 10 Things To Do For Marketing Success
  • The 10 Most Common PPC Mistakes & How To Avoid Them

And Continue reading

5 Reasons You Need Digital Consulting

Hiring an outside digital marketing consultant, or digital consulting company can be a big step for many businesses. Yet, so many truly need the expertise and focus that a digital marketing consultant can bring.

1. A Cohesive and Coordinated Approach:

A digital consultant will look at the sum total of your marketing efforts, your branding, the engagement of your customers, available opportunities, your budget, your resources, your unique position… etc. All of these things must be aligned.

2. Strategy:

Digital marketing consultants build and execute a strategy that is consistent and works, giving you a roadmap for success, this month, next month, and beyond.

3. Jumpstart Poor or Slow Sales:

Is your business suffering from poor or slow sales? A digital marketing consultant has the tools and knowledge available to apply to the problem of sales. Digital marketing is measurable, and your consultant can provide you the reporting into not … Continue reading