10 Lessons Learned at DirectiveGroup in a Decade

“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.” Tony Hseih 10 years and going strong. Congratulations DirectiveGroup team members. What a milestone! As I age and look back, 10 years doesn’t seem very long. BUT… OMG… when I look at the past 10 years through the lenses of digital marketing, the reality of the rollercoaster becomes apparent. Digital marketing truly moves at warp speed which provides countless opportunities for learning.… Continue Reading

5 Reasons You Need Digital Consulting

Hiring an outside digital marketing consultant, or digital consulting company can be a big step for many businesses. Yet, so many truly need the expertise and focus that a digital marketing consultant can bring.   A Cohesive and Coordinated Approach: A digital consultant will look at the sum total of your marketing efforts, your branding, the engagement of your customers, available opportunities, your budget, your resources, your unique position… etc. All of these things must be aligned. Strategy: Digital marketing consultants build and execute a strategy that is consistent and works, giving you a roadmap for success, this month, next … Continue reading “5 Reasons You Need Digital Consulting”

An Overview Of LinkedIn Ads For B2B Marketing

LinkedIn has a large user base of more than 467 million users, which has been steadily increasing each year.  What started out primarily as a platform to bridge the gap between recruiters and job seekers in 2003 has since grown into a top lead generating social network for B2Bs.  Besides creating a company page to connect with industry professionals and also publishing and promoting engaging content on LinkedIn, B2Bs should definitely look to take advantage of LinkedIn ads to target their ideal buyers.   A lot of companies across different industries have ventured into LinkedIn ads lately to reach their ideal customer … Continue reading “An Overview Of LinkedIn Ads For B2B Marketing”

Cost of Online Review Management

Do you know what people are saying about you online?  Traditional marketing has always known the value of word of mouth marketing.  Today the internet, well, more specifically search engines, has made knowing what people are saying about you even more important than traditional word of mouth marketing.  Why?  Because 88% of consumers trust online reviews as much as personal recommendations.  So, if your reputation isn’t managed well it could be very costly.  And, did you know that what people say about you online impacts your search results? Case in Point A few years ago, United Airlines had a costly run … Continue reading “Cost of Online Review Management”

Cost of Online Reputation Management

Do you know what people are saying about you online?  Traditional marketing has always known the value of word of mouth marketing.  Today the internet, well, more specifically search engines, has made knowing what people are saying about you even more important than traditional word of mouth marketing.  Why?  Because 88% of consumers trust online reviews as much as personal recommendations.  So, if your reputation isn’t managed well it could be very costly.  And, did you know that what people say about you online impacts your search results?  Let’s learn some more. Case in Point A few years ago, American … Continue reading “Cost of Online Reputation Management”

4 Fundamental Engagement Tactics In B2B Marketing

In this brave new world, customers are now in control of their own experience with your brand as a result of advancing mobile and social technologies. Besides the direct and outbound B2B marketing techniques that aim to persuade and compel prospective buyers to respond, there are myriad techniques available now at your disposal. These may be a better fit for the different marketing engagement opportunities that present itself due to the changed behavior of the buyers. Potential prospects are now more likely to perform online searches to find and assess a company. They engage all the time, across several touch … Continue reading “4 Fundamental Engagement Tactics In B2B Marketing”