Social Media Marketing 2019 Predictions

The savvy marketers, managers and marketing executives at mid-size companies have already started looking into new digital marketing innovations that can help improve performance this year. In 2019, now more than ever before, your approach to social media marketing can make or break the business almost immediately and have a residual impact on earnings for the foreseeable future. Continue reading “Social Media Marketing 2019 Predictions”

Blog Abstract: Brand Management in the Age of AI

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Branding Strategy Insider article, “Brand Management in the Age of AI” by Kevin Keohane.

This is an interesting article because it begins to explore what AI and rapid consumption and integration of customer data might mean for the expression of a brand. In the past, a ‘brand’ has been a stalwart of consistency until such time there is deemed to be a need for a wholesale change, after which it again locks into position of what the author calls “ruthless consistency.” After all, this is what is needed for a brand to be crisply understood and related to by its target market segments.

But there is an increasingly strident argument that no brand can maintain its relevance in the most effective manner … Continue reading

DirectiveGroup Kicks Off 10 Year Anniversary With Compelling Marketing Content Series

DirectiveGroup 10 Year Anniversary

 

DirectiveGroup helps our clients dominate their online space through strategically cohesive, tactically brilliant, fully integrated digital marketing programs built on a foundation of business intelligence. In a nutshell, we deliver results.

10 Years Ago…

… DirectiveGroup was formed to help local, regional and national companies harness the business-generating power of the internet. In particular, DirectiveGroup has focused on offering complete solutions that deliver measurable results, and as such, we have had a heavy emphasis on directional media such as search engines.

To kick off the festivities and celebrate our 10 year anniversary, we decided to publish a series of articles that will feature 10 things about each of the topics we love the most. Look forward to articles like:

  • 10 Most Inspirational Business Leaders
  • Top 10 Trends In Artificial Intelligence
  • 10 Things To Do For Marketing Success
  • The 10 Most Common PPC Mistakes & How To Avoid Them

And Continue reading

4 Fundamental Engagement Tactics In B2B Marketing

In this brave new world, customers are now in control of their own experience with your brand as a result of advancing mobile and social technologies. Besides the direct and outbound B2B marketing techniques that aim to persuade and compel prospective buyers to respond, there are myriad techniques available now at your disposal. These may be a better fit for the different marketing engagement opportunities that present itself due to the changed behavior of the buyers. Potential prospects are now more likely to perform online searches to find and assess a company. They engage all the time, across several touch points from brick and mortar stores to mobile technologies and social.

Continue reading “4 Fundamental Engagement Tactics In B2B Marketing”

Why ‘Start With Why’ by Simon Sinek is Great

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses an Inc article by one of her favorite authors, Simon Sinek.

Simon Sinek has a great TEDx talk, Start with Why – How Great Leaders Inspire Action. The main message is that most of us have it backwards: the most loyal customers don’t buy what you do, they buy why you do it. What you do simply proves what you believe. And when they buy from you, when they interact with you, they do so for themselves, because their ‘why’ is in resonation with your ‘why.’ This creates the most loyal relationship possible because it is based on identity.

What is interesting is that this is a treatise on attraction vs promotion in many ways, as it speaks to why and how we make … Continue reading

Differentiate Yourself in 2017 – 4 Tips to Break Through Content Noise

With only a week to go before the year ends, marketing leaders from around the world are gathering their teams together in an effort to interpret 2016 trends in a manner that will result in success in 2017. In many circumstances, the question being pondered is how to break through content noise in order to deliver to the consumer the content he or she will need to make buying decisions this coming year.

By now you’ve probably heard (maybe even to ad nauseam) that content is king. But do you realize that according to the Content Marketing Institute 88% of B2B marketers in North America depend on some form of content marketing? Savvy marketers know that the ability to differentiate their company is dependent on how well they speak to and interact with their consumer.

In 2017 and beyond, companies that allow content marketing to dominate their brand’s digital Continue reading

Creating A Memorable Experience For Mobile Search

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?”

What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their customers online. And as we all know, mobile search is an ever-increasing way for a lead to find you.

Continue reading “Creating A Memorable Experience For Mobile Search”

Connecting With Your Customers: Building A Strong Brand Backstory

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a Brand Strategy Insider article by Mark Di Somma,“ How To Build A Strong Brand Backstory.”

In this age of social media ascendancy, it is essential to think about the personalization of your brand, and its ability to connect palpably to your target segments. The thesis of this article is that one of the underused ways to build a brand that really connects is to use a backstory approach. This approach is completely different than the usual brand-building done by companies because it looks backwards – instead of forward – and connects seemingly unrelated dots to build a coherent story of who you are.

Because it is a story of discovery, it can be a much more engaging approach, which is a real positive … Continue reading

Trust, Character and Building An Enduring Brand

Trust - Jim Kissane LI

The team at LocalDirective regularly engages in learning together in the form of a ‘Book Club’ for which we all read and discuss a business book. We try to do this once a quarter, reading and discussing one chapter each week. Even though it is a sizable investment in time, we think it is a good investment because we are a committed ‘learning organization’ and we think it helps build our culture. Both are incredibly important to us.

This quarter, we are reading The Seven Habits of Highly Effective People by Stephen Covey. I read this book (gulp) a couple of decades ago, and as is the hallmark of all good books, some of the ideas have become incorporated into who I am. Yet I did look at the book with a critical eye to make sure it met the criteria of a ‘Book Club’ book. Mainly because of the … Continue reading