All the brands that are crushing it have one thing in common: data. This article explores the importance of data for brands these days, and how artificial intelligence can help tame that data.
MarTech solutions should help and not sidetrack. Now there is a MarTech solution that solves the attribution problem for digital marketers. Death to data insufficiency! Long live full data transparency!
DirectiveGroup launches Marketing AI solution that – in a nutshell – looks deeper, tracks longer, learns faster and as a result, drives more conversions to your company in a cost-effective and timely manner.
To stand out from the ever increasing competition in the market, businesses need to have an eye on the future. It is every marketers dream to be able to know their target market’s current and future needs. While tracking and addressing the current needs is rather easy, it is predicting the future that can seem bewildering. Fortunately businesses can now leverage big data and predictive analytics to correctly identify the likelihood of future outcomes. No more guessing games. Your business can get the best assessment of what will happen in the future and use this knowledge to determine customer purchases, … Continue reading “3 Powerful Ways to Boost Your Marketing with Predictive Analytics”
It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are several extraordinary technologies that are capable of accomplishing tasks that would take centuries for the collective human population to complete. Google Analytics is one such extraordinary friend for any businesses interested in shaping an optimal marketing strategy. It makes use of effective algorithms and uses its ‘computer brain’ to map an effective and optimal method for you to … Continue reading “Shape Your Marketing Strategy With Google Analytics”
In 2017 and beyond, companies that allow content marketing to dominate their brand’s digital marketing strategy in a well-executed plan will dominate their market.
The success of a coherent content strategy often depends on the performance of your blog posts. You want to provide your visitors with high quality content that they read, like and share with their peers. You want your blog readers to come back to your website in search of relevant content to gain more knowledge about their area of interest. The success of creating such highly compelling blog posts is not by any random hit and miss method but through data science. In this blog post, we discuss some of the ways in which you can use Google Analytics to … Continue reading “Using Google Analytics to Find Topics For Your Next Blog Post”
Market research is increasing making use of ‘intent’ data. Live intent data goes beyond the usual demographic and psychographic data to help identify current user needs for immediate action.
Advancements in mobile technology have significantly changed the way consumers shop. As we enter into the 2015 shopping season, this article will provide you insights into what you can do to ensure you get the most out of your holiday campaigns.
Online marketing and search engine optimization has become synonymous with doing any business online. Staying on top of your company’s online marketing is crucial, and new tools and options are always coming out to make that task easier. However, some of the older tools have great usefulness and Google provides many free tools that will help bring valuable insight to your marketing and ability to convert visitors into leads and eventually into customers. Two of the biggest marketing and monitoring suites that business owners and webmasters have in their arsenal are Google Analytics and Google’s Webmaster Tools. These are products … Continue reading “Why Every Manufacturing Marketer Should Link Google Analytics and Webmaster Tools”