Is your data working for you… or are YOU working for your data?

We live in the age where information and data analysis has become key to good business practice. The goal is simple: Gain understanding of precise attribution, in a timely fashion, to learn which marketing campaigns lead to higher conversions and lower acquisition costs.

What is true attribution?

True attribution is the holy grail for digital marketers. Many say it is the most pressing issue today.

Attribution ensures that you can learn from your data and every unique visitor’s content consumption pathway beginning at their first contact all the way through to conversion.

The usual outcome most marketers are mired in instead?

A virtual avalanche of data, much of which is incomplete, out of date and/or insignificant. Working through this overwhelming amount of data to find something clear and actionable can take weeks of valuable time better spent elsewhere.

Without full and “true attribution” marketers are at a loss on what … Continue reading

GDPR: What You Need to Know

There are important new regulations concerning privacy and security for visitors to your website that you need to know about. This could require you to make changes to your site and your operational policies to comply with the new law.

What is GDPR?
As of May 25, 2018, the EU’s General Data Protection Regulation will begin to enforce strict new regulations on Personally Identifying Information (PII) and data security, called GDPR, (General Data Protection Regulation). EU-based or multinational corporations that do business in the EU are likely in compliance with GDPR as of today. But U.S. companies like yours also need to take note of the new law and guidelines.

Article 3 of the GDPR says that if you collect personal data or behavioral information from someone in an EU country, your company is subject to the requirements of the GDPR. The law only applies if the data subjects–consumers–that

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5 Reasons You Need Digital Consulting

Hiring an outside digital marketing consultant, or digital consulting company can be a big step for many businesses. Yet, so many truly need the expertise and focus that a digital marketing consultant can bring.

 

  1. A Cohesive and Coordinated Approach:

A digital consultant will look at the sum total of your marketing efforts, your branding, the engagement of your customers, available opportunities, your budget, your resources, your unique position… etc. All of these things must be aligned.

  1. Strategy:

Digital marketing consultants build and execute a strategy that is consistent and works, giving you a roadmap for success, this month, next month, and beyond.

  1. Jumpstart Poor or Slow Sales:

Is your business suffering from poor or slow sales? A digital marketing consultant has the tools and knowledge available to apply to the problem of sales. Digital marketing is measurable, and your consultant can provide you the reporting into not only what … Continue reading

What to Expect When You Hire a Good Digital Marketing Consultant

When you hire a Digital Marketing Consultant, you should be able to expect a certain level of service, knowledge and expertise. Here are just a few things your Digital Marketing Consultant should be able to bring to your business.

Thorough – and Understandable Reporting:

One of the best things about digital marketing, is that having access and tracking success and for a website and online advertising traffic is significantly easier than traditional marketing activities. However, collecting, curating, and comprehending this mountain of data can be overwhelming without the proper experience and expertise. Your Digital Marketing Consultant should not only be able to provide you with this data, but also be able to interpret, explain it to you, and develop a plan based on having measured your marketing efforts.

Responsiveness and Accessibility:

Your Digital Marketing Consultant should be responsive to you when you make a request or have a question, and … Continue reading

Reach Local Audiences With Facebook Ads

Facebook is the largest and most popular social network site in the world, with 1.18 billion daily active users. With such an incredible reach, local businesses would be missing a trick by not using Facebook for marketing purposes. And posting on Facebook alone doesn’t cut the mustard, especially for businesses just starting out and wanting to create brand awareness.

SMBs are always looking for more cost-effective ways than print ads to promote their local business and the best way to do that is through optimized Facebook advertising. The main advantage that Facebook Ads offer is its ability to get granular on the audience. It allows targeting the right potential customers based on variables like location, age, gender, interests, marital status, and more. You no longer need to throw away your money to drive people to your Facebook Page and send them to your website. You can be smart with your … Continue reading

Key Video Marketing Strategies To Boost SEO

Online video content has grown significantly over the last few years. Based on Cisco’s Visual Networking Index, video content will account for 82% of the total Internet traffic by 2020.  Incorporating video content from viral clips to educational and informational videos is already a popular marketing strategy to capture audience attention.  Besides this, video marketing can also be used as an effective component of Search Engine Optimization (SEO), to rank higher in organic search results to gain traffic to your site.

How Does Video Marketing Help Improve SEO?

SEO cannot be achieved solely through keyword stuffing and keyword research. Search engines now place more importance on social metrics like audience engagement and user experience. Google likes when visitors click pages to browse and doesn’t leave right away because it is a sign that the page is good quality. So, the primary goal of search optimization is to make pages … Continue reading

7 Tips To Improve SEO Through Better B2B Product Pages

Being at the top of Google search results is the Holy Grail not just for B2C companies but also for B2B businesses, as B2B buyers mostly conduct research and find products online. Nearly 39% of global eCommerce traffic comes from search engines. And getting on that first page of search results has a handsome payoff in terms of consistent quality lead generation and boost in sales.

Solution/Product Pages

All B2B sites have loads of content from blog posts, whitepapers, webinars, social updates, videos and more. This works extremely well for creating brand awareness and informing early-stage leads but the end goal is always to move leads to check out your products. And if your product pages do not contain compelling information about your products or it doesn’t answer buyer questions, then you may be driving leads away.

Solution/Feature-specific pages have two major end goals-

* To present the benefits of … Continue reading

No Mobile Social Media Marketing Strategy? You Are Doing It All Wrong

The easy availability and reach of mobile technology has made it even harder to ignore the mobile social world sphere. The social media landscape may be in a constant state of flux but users are spending more time accessing social media sites from mobiles instead of personal desktop computers. According to We Are Social there are 1.65 billion active mobile social accounts worldwide and nearly 1 million new active mobile social users are being added every day.  Based on a study from mobile marketing company, firm Smart Insights we spend 86% of our time online on our smartphones. People in American spend an average of 37 minutes daily on social media sites and over 60% of the time being spent accessing social media sites are not being spent on desktop computers but on smartphones and tablets. About 90% of Facebook’s 934M daily active users are on the mobile app. More … Continue reading

Create Landing Pages That Get Your Visitors At Hello

If you are looking to build your business and are struggling to get people to visit your site, then clearly no one’s buying into your story. What you need is to identify the conversion technique that will have potential customers running to your site to give you their email addresses! A well-crafted landing page can do the trick. And the best part is that it doesn’t take long to create and promote.

A landing page is technically a web page that is served up as a destination for visitors that arrive on your site from an ad. It isn’t just a gateway; it also provides information about a particular offer or resource that’s relevant to your target audience. A landing page is focused on the offer, whether it is promoting a webinar, or a free trial, and it encourages people to take action and submit their information in a form … Continue reading