5 Reasons You Need Digital Consulting

Hiring an outside digital marketing consultant, or digital consulting company can be a big step for many businesses. Yet, so many truly need the expertise and focus that a digital marketing consultant can bring.   A Cohesive and Coordinated Approach: A digital consultant will look at the sum total of your marketing efforts, your branding, the engagement of your customers, available opportunities, your budget, your resources, your unique position… etc. All of these things must be aligned. Strategy: Digital marketing consultants build and execute a strategy that is consistent and works, giving you a roadmap for success, this month, next … Continue reading “5 Reasons You Need Digital Consulting”

What to Expect When You Hire a Good Digital Marketing Consultant

When you hire a Digital Marketing Consultant, you should be able to expect a certain level of service, knowledge and expertise. Here are just a few things your Digital Marketing Consultant should be able to bring to your business. Thorough – and Understandable Reporting: One of the best things about digital marketing, is that having access and tracking success and for a website and online advertising traffic is significantly easier than traditional marketing activities. However, collecting, curating, and comprehending this mountain of data can be overwhelming without the proper experience and expertise. Your Digital Marketing Consultant should not only be able … Continue reading “What to Expect When You Hire a Good Digital Marketing Consultant”

Reach Local Audiences With Facebook Ads

Facebook is the largest and most popular social network site in the world, with 1.18 billion daily active users. With such an incredible reach, local businesses would be missing a trick by not using Facebook for marketing purposes. And posting on Facebook alone doesn’t cut the mustard, especially for businesses just starting out and wanting to create brand awareness. SMBs are always looking for more cost-effective ways than print ads to promote their local business and the best way to do that is through optimized Facebook advertising. The main advantage that Facebook Ads offer is its ability to get granular … Continue reading “Reach Local Audiences With Facebook Ads”

Key Video Marketing Strategies To Boost SEO

Online video content has grown significantly over the last few years. Based on Cisco’s Visual Networking Index, video content will account for 82% of the total Internet traffic by 2020.  Incorporating video content from viral clips to educational and informational videos is already a popular marketing strategy to capture audience attention.  Besides this, video marketing can also be used as an effective component of Search Engine Optimization (SEO), to rank higher in organic search results to gain traffic to your site. How Does Video Marketing Help Improve SEO? SEO cannot be achieved solely through keyword stuffing and keyword research. Search … Continue reading “Key Video Marketing Strategies To Boost SEO”

7 Tips To Improve SEO Through Better B2B Product Pages

Being at the top of Google search results is the Holy Grail not just for B2C companies but also for B2B businesses, as B2B buyers mostly conduct research and find products online. Nearly 39% of global eCommerce traffic comes from search engines. And getting on that first page of search results has a handsome payoff in terms of consistent quality lead generation and boost in sales. Solution/Product Pages All B2B sites have loads of content from blog posts, whitepapers, webinars, social updates, videos and more. This works extremely well for creating brand awareness and informing early-stage leads but the end … Continue reading “7 Tips To Improve SEO Through Better B2B Product Pages”

No Mobile Social Media Marketing Strategy? You Are Doing It All Wrong

The easy availability and reach of mobile technology has made it even harder to ignore the mobile social world sphere. The social media landscape may be in a constant state of flux but users are spending more time accessing social media sites from mobiles instead of personal desktop computers. According to We Are Social there are 1.65 billion active mobile social accounts worldwide and nearly 1 million new active mobile social users are being added every day.  Based on a study from mobile marketing company, firm Smart Insights we spend 86% of our time online on our smartphones. People in American spend … Continue reading “No Mobile Social Media Marketing Strategy? You Are Doing It All Wrong”

Create Landing Pages That Get Your Visitors At Hello

If you are looking to build your business and are struggling to get people to visit your site, then clearly no one’s buying into your story. What you need is to identify the conversion technique that will have potential customers running to your site to give you their email addresses! A well-crafted landing page can do the trick. And the best part is that it doesn’t take long to create and promote. A landing page is technically a web page that is served up as a destination for visitors that arrive on your site from an ad. It isn’t just … Continue reading “Create Landing Pages That Get Your Visitors At Hello”

An Overview Of LinkedIn Ads For B2B Marketing

LinkedIn has a large user base of more than 467 million users, which has been steadily increasing each year.  What started out primarily as a platform to bridge the gap between recruiters and job seekers in 2003 has since grown into a top lead generating social network for B2Bs.  Besides creating a company page to connect with industry professionals and also publishing and promoting engaging content on LinkedIn, B2Bs should definitely look to take advantage of LinkedIn ads to target their ideal buyers.   A lot of companies across different industries have ventured into LinkedIn ads lately to reach their ideal customer … Continue reading “An Overview Of LinkedIn Ads For B2B Marketing”