Social Media Marketing 2019 Predictions  

The savvy marketers, managers and marketing executives at mid-size companies have already started looking into new digital marketing innovations that can help improve performance this year. In 2019, now more than ever before, your approach to social media marketing can make or break the business almost immediately and have a residual impact on earnings for the foreseeable future.

Social Media 2019 Predictions

  1. Continued Focus on Privacy and Transparency

The main catalyst impacting social media in 2019 may stem from the privacy and transparency issues associated with the Russian hack of the 2016 elections. The 2018 Edelman Trust Barometer report found that 60 percent of the consumers worldwide no longer trust social media companies. This underlying fact effects how social media companies and marketers will advertise to consumers in 2019.

2. Continued Emphasis on Brand Safety 

Companies should continue to prioritize brand safety and avoid any association with content that conflicts … Continue reading

So Now You Want To Deliver Great Customer Experiences?   

If you are a marketer, manager, or marketing executive, you are probably always looking for innovative methods to improve your customer experience marketing as the result of extremely satisfied consumers is usually a more profitable business. In order to make the customer experience central of your success, you will need to enhance customer service in a digital way, create many personalized interactions, and consistently reward your most loyal customers.

Enhance Customer Service With Social Media

At the core of any great customer experience is excellent customer service. A study reported that 47 percent of consumers would shop at a competitor if they experienced poor customer service. Due to the astonishing results of this study, it’s simply not in your business’ best interest to deliver poor customer service to your customers. The good news is that these detrimental habits can be easily corrected with the proper training and resources.

To offer … Continue reading

Artificial Intelligence: How AI Will Boost Marketing in 2019

Still in its formative years in the marketing realm, artificial intelligence (AI) is developing and growing at an exponential rate. Over half of all current marketers use AI in some way in their campaigns with another 27% planning to learn more about it or implement it within the next couple of years. The use of AI marketing is growing.

While it’s hindered slightly by a decided lack of education and transparency pertaining to its implementation, many see its potential value in the analysis, data collation, and customer service which makes AI trends the ones to watch in 2019.

AI Trends to Watch For in 2019

  1. Helping Humans, Not Replacing Them

When thinking of artificial intelligence in marketing, many go directly to the notion of AI as replacing human involvement in different areas of marketing like customer service. After giving it some thought, one comes to realize that AI can certainly … Continue reading

Is your data working for you… or are YOU working for your data?

We live in the age where information and data analysis has become key to good business practice. The goal is simple: Gain understanding of precise attribution, in a timely fashion, to learn which marketing campaigns lead to higher conversions and lower acquisition costs.

What is true attribution?

True attribution is the holy grail for digital marketers. Many say it is the most pressing issue today.

Attribution ensures that you can learn from your data and every unique visitor’s content consumption pathway beginning at their first contact all the way through to conversion.

The usual outcome most marketers are mired in instead?

A virtual avalanche of data, much of which is incomplete, out of date and/or insignificant. Working through this overwhelming amount of data to find something clear and actionable can take weeks of valuable time better spent elsewhere.

Without full and “true attribution” marketers are at a loss on what … Continue reading

10 Ways Artificial Intelligence is Transforming Digital Marketing

DirectiveGroup 10 Year Anniversary

DirectiveGroup marries the power of AI to the tactics of digital marketing. As an AI MarTech Integrator, we help B2B and B2C clients leverage the latest capabilities in AI to drive more targeted campaigns, create more personalized content and achieve unprecedented results.

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GDPR: What You Need to Know

There are important new regulations concerning privacy and security for visitors to your website that you need to know about. This could require you to make changes to your site and your operational policies to comply with the new law.

What is GDPR?

As of May 25, 2018, the EU’s General Data Protection Regulation will begin to enforce strict new regulations on Personally Identifying Information (PII) and data security, called GDPR, (General Data Protection Regulation). EU-based or multinational corporations that do business in the EU are likely in compliance with GDPR as of today. But U.S. companies like yours also need to take note of the new law and guidelines.

Article 3 of the GDPR says that if you collect personal data or behavioral information from someone in an EU country, your company is subject to the requirements of the GDPR. The law only applies if the data subjects–consumers–that … Continue reading

5 Reasons You Need Digital Consulting

Hiring an outside digital marketing consultant, or digital consulting company can be a big step for many businesses. Yet, so many truly need the expertise and focus that a digital marketing consultant can bring.

1. A Cohesive and Coordinated Approach:

A digital consultant will look at the sum total of your marketing efforts, your branding, the engagement of your customers, available opportunities, your budget, your resources, your unique position… etc. All of these things must be aligned.

2. Strategy:

Digital marketing consultants build and execute a strategy that is consistent and works, giving you a roadmap for success, this month, next month, and beyond.

3. Jumpstart Poor or Slow Sales:

Is your business suffering from poor or slow sales? A digital marketing consultant has the tools and knowledge available to apply to the problem of sales. Digital marketing is measurable, and your consultant can provide you the reporting into not … Continue reading

What to Expect When You Hire a Good Digital Marketing Consultant

When you hire a Digital Marketing Consultant, you should be able to expect a certain level of service, knowledge and expertise. Here are just a few things your Digital Marketing Consultant should be able to bring to your business.

Thorough – and Understandable Reporting:

One of the best things about digital marketing, is that having access and tracking success and for a website and online advertising traffic is significantly easier than traditional marketing activities. However, collecting, curating, and comprehending this mountain of data can be overwhelming without the proper experience and expertise. Your Digital Marketing Consultant should not only be able to provide you with this data, but also be able to interpret, explain it to you, and develop a plan based on having measured your marketing efforts.

Responsiveness and Accessibility:

Your Digital Marketing Consultant should be responsive to you when you make a request or have a question, and … Continue reading

Reach Local Audiences With Facebook Ads

Facebook is the largest and most popular social network site in the world, with 1.18 billion daily active users. With such an incredible reach, local businesses would be missing a trick by not using Facebook for marketing purposes. And posting on Facebook alone doesn’t cut the mustard, especially for businesses just starting out and wanting to create brand awareness.

SMBs are always looking for more cost-effective ways than print ads to promote their local business and the best way to do that is through optimized Facebook advertising. The main advantage that Facebook Ads offer is its ability to get granular on the audience. It allows targeting the right potential customers based on variables like location, age, gender, interests, marital status, and more. You no longer need to throw away your money to drive people to your Facebook Page and send them to your website. You can be smart with your … Continue reading

Key Video Marketing Strategies To Boost SEO

Online video content has grown significantly over the last few years. Based on Cisco’s Visual Networking Index, video content will account for 82% of the total Internet traffic by 2020.  Incorporating video content from viral clips to educational and informational videos is already a popular marketing strategy to capture audience attention.  Besides this, video marketing can also be used as an effective component of Search Engine Optimization (SEO), to rank higher in organic search results to gain traffic to your site.

How Does Video Marketing Help Improve SEO?

SEO cannot be achieved solely through keyword stuffing and keyword research. Search engines now place more importance on social metrics like audience engagement and user experience. Google likes when visitors click pages to browse and doesn’t leave right away because it is a sign that the page is good quality. So, the primary goal of search optimization is to make pages … Continue reading