The savvy marketers, managers and marketing executives at mid-size companies have already started looking into new digital marketing innovations that can help improve performance this year. In 2019, now more than ever before, your approach to social media marketing can make or break the business almost immediately and have a residual impact on earnings for the foreseeable future.
Social Media 2019 Predictions
- Continued Focus on Privacy and Transparency
The main catalyst impacting social media in 2019 may stem from the privacy and transparency issues associated with the Russian hack of the 2016 elections. The 2018 Edelman Trust Barometer report found that 60 percent of the consumers worldwide no longer trust social media companies. This underlying fact effects how social media companies and marketers will advertise to consumers in 2019.
2. Continued Emphasis on Brand Safety
Companies should continue to prioritize brand safety and avoid any association with content that conflicts … Continue reading