About Mark B

Mark Bowens is passionate about life, entrepreneurship, and direct response internet marketing.

10 Things To Do For Marketing Success

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin   Alright, we are kicking off our 10-year anniversary content series with a post on 10 Things To Do For Marketing Success. Let’s get in to it! Know Your Customer Successful marketing starts with an intimate understanding of your customer. What does she want? What is she trying to avoid? What keeps her up at night? These are all questions, you should know the answer. If … Continue reading “10 Things To Do For Marketing Success”

Tell Stories with Your Content Marketing

I’ve made an observation. I could be wrong, but I feel like businesses and content marketers are forgoing storytelling-based content for the more popular styles of content like list post and how-to articles. As an SEO, I assume this is because it’s easier to promote these types of content to influencers for backlinks. And that may be the case, but I caution against forgetting about the most basic way to communicate ideas and move people to take action.   While specific styles of content may be easier to promote and increase domain and page authority, visitors don’t care about any … Continue reading “Tell Stories with Your Content Marketing”

Ep.141- How To Increase Your Sites Conversion Rate

In this episode of Actionable Marketing In Minutes we talk about: How To Increase Your Conversion Rate. Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

5 B2B Webinar Secrets

Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision. With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting. Sorry. In order for a webinar to work there has to … Continue reading “5 B2B Webinar Secrets”

3 Benefits of Having Both an SEM and SEO Campaign At The Same Time

Keyword Research Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search engine marketing is based on showing up the very moment searchers are looking for a solution. And that search is based on a keyword. Paid advertising uses keywords to create campaigns and ad groups, and organic marketing uses keywords to optimize webpages and create content based campaigns. Both marketing channels are based on the premise of showing up for a specific keyword, phrase or topic when a person uses a … Continue reading “3 Benefits of Having Both an SEM and SEO Campaign At The Same Time”

What is Message Match and Why Does It Matter?

What is message match? When most people speak of message match, they are referring to the copy on an ad matching closely or exactly to that of the landing page. The main idea is that your landing page delivers on the promise of the ad. The big idea should be reinforced almost immediately and the visitor should know they are in the right place. Why is this important? In one word, conversions. If you want to waste money on your advertising, overlook message match. Visitors will land on your content confused and leave the website before learning about any of … Continue reading “What is Message Match and Why Does It Matter?”

Penguin 4.0 Algorithm Update

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Mark Bowens, discusses the recent updates to Google’s algorithm, “Penguin 4.0: what does it mean for SEO practitioners?” On the question: Do you think the new version of Penguin is fairer? Do you think it’s an adequate deterrent when it comes to spammy link-building? Only time will tell, but I believe in the end, this algorithm update is fairer. The departure from periodic updates means both positive and negative SEO will be recognized much … Continue reading “Penguin 4.0 Algorithm Update”

How To Give Your Business An Unfair Advantage

How cool would it be to know that every product or service you ever offered (before launching), would be successful? What if you never had to struggle to get new customers or traffic to your website? Impossible.  Right? We’ll on March 31st, 2016, Elon Musk launched the Tesla Model 3 with an unfinished prototype and in a week racked up over 325,000 reservations, aka $14 billion in potential future sales. Do you think the Model 3 will be successful when it officially goes on sale in 2018? Yes, this is the biggest one-week launch of any product ever, your company … Continue reading “How To Give Your Business An Unfair Advantage”

4 Questions Every B2B Organizations Should Ask When Thinking Through the Content Strategy

Content marketing is an important strategy for B2B organizations and according to the Content Marketing Institute, 88% of respondents said they use content marketing. However, about 70% of those respondents admitted content marketing was ineffective. How do we make a strategy that is critical to a brands success online more effective? Well of course there are many things that can be done based on your organization’s goals and resources. But when you are putting together a content strategy, there a four questions you should ask before you write a single piece of content? Who is my audience? What are the … Continue reading “4 Questions Every B2B Organizations Should Ask When Thinking Through the Content Strategy”

Becoming an Industry Thought Leader: How to Use LinkedIn Pulse to Self-Publish

Since its founding LinkedIn has helped millions of people get great career opportunities, make connections with other professionals and customers, and gain the much needed visibility in their industries. In 2014, LinkedIn added the Pulse platform to enable its users gain even more visibility by publishing long form content. This content can be accessed not only by people the user has connections with but also by millions of other LinkedIn users. This means an audience of over 230 million people across the world. Since its launch, over a million such posts have been published via LinkedIn Pulse. You too can … Continue reading “Becoming an Industry Thought Leader: How to Use LinkedIn Pulse to Self-Publish”