About Mark B

Mark Bowens is passionate about life, entrepreneurship, and direct response internet marketing.

Conversion Optimization Hacks for 2019

A good digital strategy can’t succeed if it doesn’t convert. We’ve all heard about SEO, PPC, Social Media Marketing … but are you paying attention to your company’s CRO – conversion rate optimization? CRO is all about how many people become customers after engaging with your content. CRO and SEO and other digital marketing tactics go hand-in-hand, but they all require distinct practices and techniques to work properly. Continue reading “Conversion Optimization Hacks for 2019”

10 Things To Do For Marketing Success

DirectiveGroup 10 Year Anniversary

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

 

Alright, we are kicking off our 10-year anniversary content series with a post on 10 Things To Do For Marketing Success.

Let’s get in to it!

Know Your Customer

Successful marketing starts with an intimate understanding of your customer. What does she want? What is she trying to avoid? What keeps her up at night? These are all questions, you should know the answer. If you don’t, it’ll make communicating in a compelling way much more difficult.

If your marketing isn’t working and you didn’t take the time to get to know your customers. Start with an empathy map. It will help you quickly flesh out important insights about your customer that will … Continue reading

Tell Stories with Your Content Marketing

I’ve made an observation. I could be wrong, but I feel like businesses and content marketers are forgoing storytelling-based content for the more popular styles of content like list post and how-to articles.

As an SEO, I assume this is because it’s easier to promote these types of content to influencers for backlinks. And that may be the case, but I caution against forgetting about the most basic way to communicate ideas and move people to take action.

While specific styles of content may be easier to promote and increase domain and page authority, visitors don’t care about any of that.

The Content Marketing Institute defines content marketing as:

“… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. “

While it’s easy to get lost in technical marketing … Continue reading

Ep.141- How To Increase Your Sites Conversion Rate

In this episode of Actionable Marketing In Minutes we talk about: How To Increase Your Conversion Rate.

Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left.

Download our Marketing To Millennials eBook here!

Not able to listen? Why not read the episode transcript below: Continue reading “Ep.141- How To Increase Your Sites Conversion Rate”

5 B2B Webinar Secrets

webinar

Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision.

With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting.

Sorry.

In order for a webinar to work there has to be a thoughtful strategy from beginning to end. And the beginning is not the start of the webinar, but what you do before your prospects even arrive on the live date.

Below are five tips to help you get better results from your webinars:

Continue reading “5 B2B Webinar Secrets”

3 Benefits of Having Both an SEM and SEO Campaign At The Same Time

Keyword Research

Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search engine marketing is based on showing up the very moment searchers are looking for a solution. And that search is based on a keyword.

Paid advertising uses keywords to create campaigns and ad groups, and organic marketing uses keywords to optimize webpages and create content based campaigns. Both marketing channels are based on the premise of showing up for a specific keyword, phrase or topic when a person uses a search engine to find a solution.

Increase Speed and Performance of SEO

So, what then is the benefit of having both an SEM and SEO campaign running at the same time? Continue reading “3 Benefits of Having Both an SEM and SEO Campaign At The Same Time”

What is Message Match and Why Does It Matter?

What is message match?

When most people speak of message match, they are referring to the copy on an ad matching closely or exactly to that of the landing page.

The main idea is that your landing page delivers on the promise of the ad. The big idea should be reinforced almost immediately and the visitor should know they are in the right place.

Why is this important?

In one word, conversions.

If you want to waste money on your advertising, overlook message match. Visitors will land on your content confused and leave the website before learning about any of your products or services.

Message match is one of the most important elements in online advertising. And online marketers talk about all of the time.

However, an idea that I hear less about is message to market match.

This is a similar idea, but much more important and all-encompassing of … Continue reading

Penguin 4.0 Algorithm Update

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Mark Bowens, discusses the recent updates to Google’s algorithm, “Penguin 4.0: what does it mean for SEO practitioners?”

On the question:

Do you think the new version of Penguin is fairer? Do you think it’s an adequate deterrent when it comes to spammy link-building?

Only time will tell, but I believe in the end, this algorithm update is fairer. The departure from periodic updates means both positive and negative SEO will be recognized much faster. Continue reading “Penguin 4.0 Algorithm Update”

How To Give Your Business An Unfair Advantage

How cool would it be to know that every product or service you ever offered (before launching), would be successful?

What if you never had to struggle to get new customers or traffic to your website?

Impossible.  Right?

We’ll on March 31st, 2016, Elon Musk launched the Tesla Model 3 with an unfinished prototype and in a week racked up over 325,000 reservations, aka $14 billion in potential future sales.

Do you think the Model 3 will be successful when it officially goes on sale in 2018?

Yes, this is the biggest one-week launch of any product ever, your company isn’t Tesla and you aren’t Elon Musk, but at the end of the day Elon has done something very simple. Continue reading “How To Give Your Business An Unfair Advantage”

4 Questions Every B2B Organizations Should Ask When Thinking Through the Content Strategy

Businessman holding Questions sign towards you

Content marketing is an important strategy for B2B organizations and according to the Content Marketing Institute, 88% of respondents said they use content marketing. However, about 70% of those respondents admitted content marketing was ineffective.

How do we make a strategy that is critical to a brands success online more effective?

Well of course there are many things that can be done based on your organization’s goals and resources. But when you are putting together a content strategy, there a four questions you should ask before you write a single piece of content?

  1. Who is my audience?
  2. What are the interests of my audience?
  3. Who are the influencers?
  4. What action do I want readers to take?

Let’s take a look at each of these:

Who is My Audience?

If you’re going to write content that attracts prospects, leads and or customers, you need to have an understanding of who … Continue reading