About Kim Figor

Kim Figor has over 13 years’ experience in a plethora of marketing disciplines that encompass SEO & Paid Search Online Marketing, Loyalty Marketing, Marketing Communications, and Project Management. Her educational background includes a BABM and MBA in Marketing as well as Certifications in AdCenter, Adwords and Market Motive (Paid Search, Display, SEO, and Conversions). In addition to working at Google, where she assisted thousands of companies succeed online, Kim has been a key player in the start-up and growth of several technology and marketing companies. Kim’s exceptional analytical skills relating to online marketing has proven to be instrumental in the success of online campaigns for companies in all industries and sizes.

What’s New On Google Ads Automation

Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the introduction of Smart Ads and other automated features. So, why the change and what does it really mean for users?… Continue Reading

10 Lessons Learned at DirectiveGroup in a Decade

“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.” Tony Hseih 10 years and going strong. Congratulations DirectiveGroup team members. What a milestone! As I age and look back, 10 years doesn’t seem very long. BUT… OMG… when I look at the past 10 years through the lenses of digital marketing, the reality of the rollercoaster becomes apparent. Digital marketing truly moves at warp speed which provides countless opportunities for learning.… Continue Reading

10 Years of Digital Marketing – Don’t Get Left Behind

“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.” – Mike Moran If there is one thing I’ve learned during 20 plus years in the marketing industry, especially over the last 10 years in digital marketing, it is that if you don’t keep up, you’ll get left behind. I’m sure I’m not the only one who has experienced the growth of … Continue reading “10 Years of Digital Marketing – Don’t Get Left Behind”

Ad Fraud: Brand War Against Bots

Ad fraud on apps and the web is an endemic problem. Advertisers, publishers and agencies are engaged in a war against digital ad fraud bots. In a reaction to ad frauds, recently P&G cut $140 million and Chase slashed the number of websites carrying their advertisements by almost 99% without experiencing any change in business outcomes. Ad fraud is the practice of serving digital ads that have zero chance of being seen by a human user or are intentionally misrepresented. Nonhuman, or bot, traffic use tactics like rotating user agents, random proxies to generate fake pageviews and fake clicks, even … Continue reading “Ad Fraud: Brand War Against Bots”

From Ad To Conversion – Gaining Transparency On Visitor Behavior

The digital real estate, your web site needs constant fine tuning so that it can attract substantial business from online consumers. While getting new traffic to your site through online advertising is not that difficult, it is what visitors do once they’re on your site that is of utmost importance. If you are not clued in on what is happening on your site, then it is impossible to get better results online. Have you heard of the old saying “you can’t manage what you don’t measure.” It still holds true today. Business owners and marketers have been trying to track … Continue reading “From Ad To Conversion – Gaining Transparency On Visitor Behavior”

Reasons You Should Use Video For Your Social Media Marketing

Video marketing can work in tandem with Social Media as brands look for new opportunities to engage and interact with their audience. Nearly 100 million hours of video content are watched every day on social networks. Video is the content type of choice for most consumers because of its ability to deliver what they want, when and how they want it. Unsurprisingly, Mark Zuckerberg predicted video to be “a megatrend on the same order as mobile.” Moving images are all set to claim the largest share of the Internet traffic pie by the end of the decade so realistically businesses … Continue reading “Reasons You Should Use Video For Your Social Media Marketing”

4 Tips To Optimize Videos For YouTube Search

Creating and marketing videos for your brand or business is a great way of getting noticed today in both YouTube and Google search. YouTube makes the ideal host for all your companies’ video content as it ensures your product, service or mission gets watched and shared by more visitors. YouTube is presently the second largest search engine processing more than 3 billion searches monthly. With 800 million unique users monthly on the YouTube site and over 900 million hours of video watched each month, it is a huge traffic source. YouTube is a Google produce (Alphabet Inc.) so YouTube videos … Continue reading “4 Tips To Optimize Videos For YouTube Search”

How To Start A Podcast For Your Business

Podcasts have long gone mainstream, with subscriptions to podcasts crossing 1 billion long back in 2013 and over 67 million men and women being monthly podcast consumers. Monthly listeners have grown steadily through 2017 from 21% to 24% year over year. Unfortunately only about 6% of online marketers have warmed up to producing podcast content. The on-demand audio format of podcasts makes it ideal for reaching people even when they aren’t sitting at their computers, unlike video content. Businesses can reach out to more people and more often through podcasts even when they are working out at the gym, running, … Continue reading “How To Start A Podcast For Your Business”

4 Tips For Creating A Successful Facebook Ad Campaign

4 Tips For Creating A Successful Facebook Ad Campaign Facebook has a treasure trove of information on its almost two billion worldwide active users. Facebook advertising campaigns cost pennies on the dollar in comparison to Google Adwords and therefore a lot of businesses use it as the main channel to obtain and retain leads. Moreover advertisers are easily able to target specific groups with their campaign on Facebook in order to reach a huge 89% of their intended audience. No wonder there is huge competition for advertisers on the network. Facebook ads have 8.1 times higher click-through rates than web … Continue reading “4 Tips For Creating A Successful Facebook Ad Campaign”

2017 Year In Review From Major Social Media Networks

Social networks are all about people and creating connections. According to We Are Social, there are an estimated 2.8 billion internet users using social networks having a global penetration rate of 37%. This number is going to keep moving up because of increasing mobile device usage and mobile social networks gaining traction fast. Thousands of new social media outlets have come up and there has been intense innovation all through the year. But the major social media platforms such as Facebook, Twitter and Instagram have remained relevant and competitive amongst the newbies by making major updates. Facebook remains the leader … Continue reading “2017 Year In Review From Major Social Media Networks”