About Kim Figor

Kim Figor has over 13 years’ experience in a plethora of marketing disciplines that encompass SEO & Paid Search Online Marketing, Loyalty Marketing, Marketing Communications, and Project Management. Her educational background includes a BABM and MBA in Marketing as well as Certifications in AdCenter, Adwords and Market Motive (Paid Search, Display, SEO, and Conversions). In addition to working at Google, where she assisted thousands of companies succeed online, Kim has been a key player in the start-up and growth of several technology and marketing companies. Kim’s exceptional analytical skills relating to online marketing has proven to be instrumental in the success of online campaigns for companies in all industries and sizes.

How To Build Real Relationships In The Virtual World

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by contributor, William Arruda “How to Build Relationships in the Workplace

Have you ever heard the expression “You can make your plans, but don’t plan the results.”? That pretty much sums up how I came across this article and why I decided to share it. Continue reading “How To Build Real Relationships In The Virtual World”

Secrets and Myths: 10 Ideas for How to Effectively Sell on Amazon

If you are thinking about joining the approximately 2 million sellers offering over 200 million products to shoppers in the United States on Amazon, then there are several things that you need to keep in mind.

Own the Buy Box

The Buy Box is the main buy display on each product page. Over 90 percent of all sales go to this entry. The first thing you need to do is to have a professional account. As a new seller, using this feature increases your odds of winning this box assuming that your products are buy box eligible. Additionally, make sure that your products are reasonably priced.

Ensure That You are on the Merchant Offers List

Owning the Buy Box can be very competitive, but you can still make money on this platform by being on the Merchant Offers List. As a new seller, choose products where there is not a … Continue reading

How Hospitality Marketers Can Increase Customer Loyalty

Loyalty occurs when a customer feels so h4ly about your hospitality company that other choices are almost never considered. These customers often start referring to your organization as their restaurant, hotel or entertainment venue. Loyal customers tell managers when problems occur expecting that they will be resolved. These customers have an emotional attachment to the organization, and they are the ones who come back often, spend more and should create a majority of a company’s revenue. The digital marketing team plays an important role in moving customers from satisfied to loyal. Here are some ways that hospitality marketing can increase customer loyalty.

Increased Customer Service

Hurried travelers want to be able to easily reach customer service when a problem arises. The key lies in offering customers as many ways to reach a representative that is equipped to handle problems in as possible. Chat and text features allow travelers in noisy … Continue reading

Consumer Search Behavior You Can Profitably Act on Today

Do you know the benefits of consumer search insights? As a marketer, manager, or marketing executive, you should understand the importance of adjusting your search marketing strategy to the realities of online search behavior. The consumer search behavior insights that you can profitably act on today include investing more time and resources in SEO, focusing SEO efforts on Google search, and creating better content for the keywords that you are targeting. Oh, and don’t forget to target trending phrases such as “best” or “near me.” Continue reading “Consumer Search Behavior You Can Profitably Act on Today”

10 Lessons Learned at DirectiveGroup in a Decade

DirectiveGroup 10 Year Anniversary

“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.” Tony Hseih

 

10 years and going strong. Congratulations DirectiveGroup team members. What a milestone! As I age and look back, 10 years doesn’t seem very long. BUT… OMG… when I look at the past 10 years through the lenses of digital marketing, the reality of the rollercoaster becomes apparent. Digital marketing truly moves at warp speed which provides countless opportunities for learning.

Going back through time – the year, 2008 – On a scorching hot, Saturday afternoon, in Phoenix, I proudly walked up to the graduation podium to take possession of the master’s degree in marketing for which I sacrificed many hours of sleep to earn. Little did I know then, that 10 years later most everything I learned about marketing would be obsolete. However, there are always … Continue reading

How Businesses Can Use Bots As Part Of Their Facebook Marketing Strategy

The next technology revolution has already arrived in the form of Artificial Intelligence. For marketers and businesses, it offers more flexibility, deeper insights on consumers based on faster data retrieval, the ability to automate tasks and also vast improvement in customer service with fewer human interventions. In fact by 2020, 80% of brands will be using chatbots for customer service and interactions. Continue reading “How Businesses Can Use Bots As Part Of Their Facebook Marketing Strategy”

What’s New On Google Ads Automation

Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the introduction of Smart Ads and other automated features.

So, why the change and what does it really mean for users?
With mobile becoming a huge part of daily life, most people jump from device to device or channel to channel. The consumer journey is highly fragmented, as people switch from clicking on display ads to performing brand searches, then discovering and watching videos or digging deeper through the content, to going back to the website to purchase maybe. Marketers have multiple opportunities to reach consumers where they want to be reached across different channels, screens and formats. Google has a treasure trove of consumers’ personal … Continue reading