Do you know the benefits of consumer search insights? As a marketer, manager, or marketing executive, you should understand the importance of adjusting your search marketing strategy to the realities of online search behavior. The consumer search behavior insights that you can profitably act on today include investing more time and resources in SEO, focusing SEO efforts on Google search, and creating better content for the keywords that you are targeting. Oh, and don’t forget to target trending phrases such as “best” or “near me.” Continue reading “Consumer Search Behavior You Can Profitably Act on Today”
Out with the old and in with the new. With 2019 in full swing, you’ve probably done one of two things: charged into the new year and are intent on keeping your resolutions or you’ve already fallen back into your old habits. Continue reading “5 SEO Tactics to Stop in 2019”
“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.” Tony Hseih
10 years and going strong. Congratulations DirectiveGroup team members. What a milestone! As I age and look back, 10 years doesn’t seem very long. BUT… OMG… when I look at the past 10 years through the lenses of digital marketing, the reality of the rollercoaster becomes apparent. Digital marketing truly moves at warp speed which provides countless opportunities for learning.
Going back through time – the year, 2008 – On a scorching hot, Saturday afternoon, in Phoenix, I proudly walked up to the graduation podium to take possession of the master’s degree in marketing for which I sacrificed many hours of sleep to earn. Little did I know then, that 10 years later most everything I learned about marketing would be obsolete. However, there are always … Continue reading
The next technology revolution has already arrived in the form of Artificial Intelligence. For marketers and businesses, it offers more flexibility, deeper insights on consumers based on faster data retrieval, the ability to automate tasks and also vast improvement in customer service with fewer human interventions. In fact by 2020, 80% of brands will be using chatbots for customer service and interactions. Continue reading “How Businesses Can Use Bots As Part Of Their Facebook Marketing Strategy”
Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the introduction of Smart Ads and other automated features.
So, why the change and what does it really mean for users?
With mobile becoming a huge part of daily life, most people jump from device to device or channel to channel. The consumer journey is highly fragmented, as people switch from clicking on display ads to performing brand searches, then discovering and watching videos or digging deeper through the content, to going back to the website to purchase maybe. Marketers have multiple opportunities to reach consumers where they want to be reached across different channels, screens and formats. Google has a treasure trove of consumers’ personal … Continue reading
“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.” – Mike Moran
If there is one thing I’ve learned during 20 plus years in the marketing industry, especially over the last 10 years in digital marketing, it is that if you don’t keep up, you’ll get left behind. I’m sure I’m not the only one who has experienced the growth of digital marketing first-hand where they were forced to keep up or fall off the bus.
First – A Little Marketing History Continue reading “10 Years of Digital Marketing – Don’t Get Left Behind”
Ad fraud on apps and the web is an endemic problem. Advertisers, publishers and agencies are engaged in a war against digital ad fraud bots. In a reaction to ad frauds, recently P&G cut $140 million and Chase slashed the number of websites carrying their advertisements by almost 99% without experiencing any change in business outcomes.
Ad fraud is the practice of serving digital ads that have zero chance of being seen by a human user or are intentionally misrepresented. Nonhuman, or bot, traffic use tactics like rotating user agents, random proxies to generate fake pageviews and fake clicks, even fake form submissions and, more for paid ad impressions. In 2018, nonhuman fraud traffic in digital advertising is estimated to cause losses of around 19 billion U.S. dollars to advertisers worldwide. Continue reading “Ad Fraud: Brand War Against Bots”
The digital real estate, your web site needs constant fine tuning so that it can attract substantial business from online consumers. While getting new traffic to your site through online advertising is not that difficult, it is what visitors do once they’re on your site that is of utmost importance. If you are not clued in on what is happening on your site, then it is impossible to get better results online.
Have you heard of the old saying “you can’t manage what you don’t measure.” It still holds true today. Business owners and marketers have been trying to track and understand what users are up to on their websites since websites first came about. Being able to understand statistical metrics such as unique visitors on your site, how long they are on your site for to what pages they are landing on and leaving from, etc. is great but … Continue reading
Video marketing can work in tandem with Social Media as brands look for new opportunities to engage and interact with their audience. Nearly 100 million hours of video content are watched every day on social networks. Video is the content type of choice for most consumers because of its ability to deliver what they want, when and how they want it. Unsurprisingly, Mark Zuckerberg predicted video to be “a megatrend on the same order as mobile.” Moving images are all set to claim the largest share of the Internet traffic pie by the end of the decade so realistically businesses should already be looking at creating far-reaching video marketing campaigns. Continue reading “Reasons You Should Use Video For Your Social Media Marketing”
Creating and marketing videos for your brand or business is a great way of getting noticed today in both YouTube and Google search. YouTube makes the ideal host for all your companies’ video content as it ensures your product, service or mission gets watched and shared by more visitors. YouTube is presently the second largest search engine processing more than 3 billion searches monthly. With 800 million unique users monthly on the YouTube site and over 900 million hours of video watched each month, it is a huge traffic source. YouTube is a Google produce (Alphabet Inc.) so YouTube videos are integrated into Google search results. The reach of YouTube videos keep increasing, despite competition from Facebook Live or Instagram Stories. Continue reading “4 Tips To Optimize Videos For YouTube Search”