About Erin H

Erin has over 12 years of experience in marketing, internet marketing, social media and account management. She has worked with many different industries from software to property management to dental, law and more! Erin works as an Account Manager here at LocalDirective and is also happy to fill in a role wherever she is needed!

Powerful Local Search Strategies for Small Businesses

Small businesses with a local physical address are reliant on local SEO to grow their business and help expose their brand to more potential customers. In the last few years, the growth in mobile search has resulted in a big boost in local search volumes. A lot of these search queries include state name or the city and sometimes even specific neighborhoods and area codes. Local SEO has undergone many transformations through all of last year but the fundamental ranking factors remain more or less the same. Local businesses still have a much better chance of ranking higher locally than a nationwide company, with a properly optimized site that feeds Google with all the right information. Here are a few pointers on what inbound marketers and small businesses can do to design an effective local search strategy to help them dominate the rankings. Continue reading “Powerful Local Search Strategies for Small Businesses”

Top Metrics To Manage Your eCommerce Customer’s Journey

Why are some ecommerce businesses so incredibly successful and others aren’t? What’s the secret that the successful businesses know?

Metrics.

Information? Yes, that’s correct. Knowing what’s working and what isn’t when it comes to the marketing and promotional decisions made for a business is crucial. Without that knowledge, a business is likely wasting a good deal of time and money because they have no idea if their efforts are beneficial or not. Without that knowledge, there’s no chance that the success of that business can be improved upon.

And just having the data isn’t sufficient. Wise marketers must know what to look for and how to use it. There are thousands of metrics available out there yet only a few present the true state of a business’s success and the insights needed to make changes that lead to real growth.

The cycle for the successful ecommerce business follows this path:… Continue reading

Ecommerce Trends To Know For Holiday Season 2018

If you are an owner or manager for an Ecommerce website, then planning for the holiday season 2018 needs to become one of your top concerns. In 2017, shoppers spent over $108.2 billion representing a 14.7 percent increase over the year earlier. With less than a 4.0 unemployment rate, average wage levels staying even with last year and consumer sentiment averaging 95 points, the 2018 holiday season may be another record-breaker. Therefore, it is time to lay out your online advertising plan.

Be sure that you are ready as early as possible to greet the online holiday shopper. There is no reason to believe that shoppers will not be looking for deals before Black Friday. In 2017, online sales on Black Friday grew by 32 percent over 2016.

While the percentage may not necessarily rise that high in 2018, the number of shoppers who are shopping at Ecommerce sites on … Continue reading

Why Testimonials are Important

A testimonial is a written or recorded statement that supports your company’s credibility and level of expertise. When testimonials and reviews are correctly executed, they increase responses for a business. Testimonials from your customers play a critical role in the presence of your business as well. Any time you have a positive interaction with a customer and they express an interest in your business offerings, that is a good time to ask them for a testimonial. Testimonials are not only about selling your product or services, they are also about your successful, positive interactions with people.

The important role testimonials and reviews play:

If you can assemble a group of people who want to rave about you, you build credibility. Credibility is important in a business because people tend to believe what other people believe. This concept is incredibly important when it comes to marketing.

Remember that testimonials are not … Continue reading

Dynamic Multichannel Content Marketing to Build Brand Awareness

B2B multi-channel marketing is typically executed across multiple touchpoints, including both online and offline channels, in order to reach new audiences. But it certainly does not imply having a presence everywhere; rather it is about being relevant in terms of customer experience and messaging in all the channels that a customer expects to find you. Many companies still find it a challenge to keep up with expanding media consumption habits and integrate marketing efforts across different marketing points to effectively build brand awareness and reputation.

The Importance of Multi-channel Marketing for B2B Businesses
Today we consume a huge amount of digital media daily across mobile, tablets, laptops, desktops, and other devices, such as an internet protocol TV (IPTV). And with mobile usage time projected to rise over the next few years, it will cut down time spent on desktops and laptops and even television. So brands have to align their … Continue reading

How Can Recruiters Use Social Networks to Attract Top Talent?

Social media sites like LinkedIn, Facebook, Twitter and a few others have become huge players in creating a holistic recruitment process. Most people find it convenient to hang out on social media sites online to communicate and interact with each other and a vast majority of employees use social networks to research companies and potential job opportunities. Online recruiting provides companies an opportunity to find and make connections with quality candidates, many of whom would frankly remain undiscovered through traditional sources.

Engaging people who are already connected to your brand on social media and have a demonstrated interest in your company, or the industry in general, can help portray your company positively, especially when it comes to the hiring process. Besides the passive marketing of your company, recruiters now message prospects directly, post jobs in social network groups and find talent through online connections. So let’s look at how you … Continue reading

Social Media Strategies to Show Off Your Company Culture

Most businesses are aware of the term ‘company culture’ but they find it a real challenge showcasing it to their advantage on their website and social media channels. Can your business afford to miss out on engaging and promoting your company to over a billion people using various social platforms like Facebook, Twitter, LinkedIn, Google+ and other social platforms? After all promoting your company culture can be a huge asset to your business especially when it comes to hiring top-notch candidates and also in attracting new clients.

Though many businesses have been slow to adapt and utilize the power of social media because they did not see any benefit to business, there has been a vast shift of perception in the last few years. Big brands, like Google, Coca Cola, Apple and more, have led the way in using company culture as a social media marketing tool and small business … Continue reading

LinkedIn’s New Feature – Native Video

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Erin Haynes discusses LinkedIn’s new native video and this article from Social Media Today that talks about the Tech Titans new roll out.

I know you must be familiar with YouTube and Facebook videos by now. People look up videos every day and can find endless amounts of entertainment and content.

On Tuesday, LinkedIn launched a new app so that its hand-selected group of Influencers can create and share short videos directly to the app’s news feed. It’s the first time LinkedIn has ever let users upload video directly to the service, something that’s been standard on other social sites for years. If you are not one of the company’s Influencers, you won’t be able to use the new app.

Unlike Facebook, LinkedIn will not use its algorithm to boost … Continue reading

3 Email Marketing Mistakes That Drive Your Subscribers Away

Email marketing is here stay. It has been around for a couple of decades and is not going anywhere.

Email marketing has become so important that businesses rely on it as it play a stake is the success or failure of an online business. Most online marketers focus on building a large email list. The bigger the list, the more the conversions.

If your old subscribers keep leaving your list quickly, adding new subscribers won’t help if that is the case. Keeping that in mind, here are 3 mistakes that will drive your subscribers away.

1. Spamming Your Subscribers

According to a survey by Technology Advice, 43 percent of email subscribers want businesses to email them less frequently. Continue reading “3 Email Marketing Mistakes That Drive Your Subscribers Away”

Potential of Pinterest

Pinterest flagPinterest has proven itself to be an extremely valuable social network by becoming the third most popular sharing channel behind Facebook and Twitter. It emerged in 2009, and within this short span of time has caught the eyes of the blogosphere, receiving more than 70 million visitors, who are mobile, active and more tactile; driving massive social sharing. Pinterest has changed from the social network of choice for mums to an essential marketing tool for businesses, with enormous e-commerce potential for increasing offline retail and lifestyle influence. With its focus on striking imagery and visuals, by encouraging its users to pin their favorite photos and images that depict style, recipes, craft, children, pets, recipes etc., it drives tons of referral traffic with an engaged and active community.

Pinterest is a massive virtual pinboard that allows people to look through interesting material, pin them while leaving comments. Every pin is a … Continue reading