About Lisa Maier

Lisa Maier is the CEO of DirectiveGroup, and brings great passion and over a decade of experience in the online marketing space. Her background includes a undergraduate degrees in Economics and Sociology, a Wharton MBA degree in Information Strategies & Economics, top tier technology strategy consulting and several years helping small technology companies traverse the chasm from good products to nationally scaled businesses, particularly making use of online marketing and media programs.

DirectiveGroup 10 Years – What Has Changed

““The only strategy that is guaranteed to fail is not taking risks.” — Mark Zuckerberg, founder, Facebook While it has been a joy and a pleasure to participate in the growth and development of DirectiveGroup over the last ten years, I have experienced it as one of those strange time warps in which time seems to have sped by and at the same time to have crept by very slowly. It is incredible to believe it has been so many years since we launched DirectiveGroup (née LocalDirective). I’ve been asked and lately have been pondering: what has really changed and … Continue reading “DirectiveGroup 10 Years – What Has Changed”

The Top Social Media Analytics Tools Your Company Needs in 2018

Social media marketing has opened up new channels and tools to disseminate targeted messages in order to promote businesses and various offers. But do you know what’s trending or what your target audience is looking for in terms of content, what is the best time to schedule your posts for your target group or even how your content is performing in comparison to that of your competitors? To fully reap the benefits of your social media marketing efforts, marketers have to keep a finger on the pulse of the audience so that they can focus on the right social media … Continue reading “The Top Social Media Analytics Tools Your Company Needs in 2018”

Review Management – The Strategic Foundation for Your Business

Whether you sell to businesses or direct to consumers, local or international, to ensure your business success, you must establish a foundation of customers who believe in your products/services and are willing to share their opinions with others. Over time your relationship with these customers grows broader and deeper, separating you from your competitors and making it much easier for new customers to choose your business. This thought process is the foundation for review management. And understanding why a review management initiative should be at the top of your marketing checklist is pivotal to your success. See What Your Customers See … Continue reading “Review Management – The Strategic Foundation for Your Business”

Rich Snippets | A CEO’s Introduction to Increased Click-through

An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs (search engine results pages) by improving the appearance of the listing, providing more information to the user, and increasing page visibility. All search results compete for user attention. An attractive search snippet on the second position can get as many or more clicks as a poorly presented first result. What are Rich Snippets? A rich snippet is a small summary of the data that a user can expect to find on a webpage. They are microdata — HTML coded … Continue reading “Rich Snippets | A CEO’s Introduction to Increased Click-through”

Meta Descriptions are Getting Longer?

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our SEO Specialist, Kyle Elrod, discusses an  article by Rand Fishkin at Moz. Google recently started adding longer display lengths for description snippets in the search results. This impacts one of the long-standing rules of SEO – keep the meta description at or below 165 characters. It’s still to be seen whether this will roll out as a standard length for all meta descriptions or whether Google will decide to extend only those that meet certain criteria. As of now, … Continue reading “Meta Descriptions are Getting Longer?”

Earning Site Placement: The New SEO Secret Sauce

Search engines are getting smarter and SEOs must do the same. Google started using machine-learning to help process search results and consequently, digital marketing has become a lot more complicated and has forced SEOs to also become marketers. How does Google use machine learning? RankBrain is Google’s machine-learning, artificial intelligence system. Its primary purpose is to help sort the search results to give users the best possible answers to their queries. Google’s primary purpose, beyond not being evil, is to make money – it’s a company and companies need to make money. For Google to do that, they need users … Continue reading “Earning Site Placement: The New SEO Secret Sauce”