Ep. 135 – Inbound vs. Outbound Marketing

In this episode of Actionable Marketing In Minutes we talk about: Inbound vs. Outbound Marketing. Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

Social Media Strategies to Show Off Your Company Culture

Most businesses are aware of the term ‘company culture’ but they find it a real challenge showcasing it to their advantage on their website and social media channels. Can your business afford to miss out on engaging and promoting your company to over a billion people using various social platforms like Facebook, Twitter, LinkedIn, Google+ and other social platforms? After all promoting your company culture can be a huge asset to your business especially when it comes to hiring top-notch candidates and also in attracting new clients. Though many businesses have been slow to adapt and utilize the power of … Continue reading “Social Media Strategies to Show Off Your Company Culture”

5 Website Security Tips To Put In Place

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses an article by Lunarpages,   “5 Website Security Tips to Put in Place”. Let me ask you…..if you have a physical store, do you have some sort of security system in place?  Surely you do.  Otherwise you run the risk of theft of your physical products.  Website security is equally as important as physical security systems are for on-site stores.  This article written by Lunarpages goes into detail on the 5 … Continue reading “5 Website Security Tips To Put In Place”

3 Powerful Ways to Boost Your Marketing with Predictive Analytics

To stand out from the ever increasing competition in the market, businesses need to have an eye on the future.  It is every marketers dream to be able to know their target market’s current and future needs. While tracking and addressing the current needs is rather easy, it is predicting the future that can seem bewildering. Fortunately businesses can now leverage big data and predictive analytics to correctly identify the likelihood of future outcomes. No more guessing games. Your business can get the best assessment of what will happen in the future and use this knowledge to determine customer purchases, … Continue reading “3 Powerful Ways to Boost Your Marketing with Predictive Analytics”

Ep. 133 – Effective Web Design Principles for Usability

In this episode of Actionable Marketing In Minutes we talk about: Effective Web Design Principles for Usability. Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

Powerful Local Search Strategies for Small Businesses

Small businesses with a local physical address are reliant on local SEO to grow their business and help expose their brand to more potential customers. In the last few years, the growth in mobile search has resulted in a big boost in local search volumes. A lot of these search queries include state name or the city and sometimes even specific neighborhoods and area codes. Local SEO has undergone many transformations through all of last year but the fundamental ranking factors remain more or less the same. Local businesses still have a much better chance of ranking higher locally than … Continue reading “Powerful Local Search Strategies for Small Businesses”