Marketing Automation Software Comparison – Infusionsoft vs Hubspot

Marketing Automation software is essential for companies looking to streamline, automate, and measure their marketing task. Marketing Automation Software can help companies with: Email marketing Campaign Design Landing Pages Prediction/Scoring Lead Management CRM Integration Social Marketing Marketing Analytics This software has the application to be a company’s center for their marketing efforts. It’s the all-in-one tool that can increase a company’s operational efficiency and grow revenue faster. Through automation, companies can streamline their process of generating qualifying leads, nurturing leads, manage campaigns, and measuring their marketing efforts. Companies who chose to implement a Marketing Automation Software within their system reap … Continue reading “Marketing Automation Software Comparison – Infusionsoft vs Hubspot”

Creating A Memorable Experience For Mobile Search

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?” What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their … Continue reading “Creating A Memorable Experience For Mobile Search”

Ep. 77 – The Best Marketing Team: Inhouse or Outsourced?

In this episode of Actionable Marketing In Minutes we talk about inhouse marketing teams vs. outsourced and what is best for you. Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

Sorry folks, video is here to stay!

Even in a world where video is everywhere, some business owners still think that it’s still just a “fad”. I hate to break it to you, but video is only going to get bigger. Video is immediate, it conveys messages well, and it is very engaging. More and more users are consuming video content over written or audio, and studies have shown that users seek video content more often as well. In a recent study, it was shown that by simply including the word “video” in your email subject line, it will increase your open rate by 19%, and your … Continue reading “Sorry folks, video is here to stay!”

Ep. 76 – What Is Google’s Rankbrain?

In this episode of Actionable Marketing In Minutes we discuss Google’s Rankbrain and how it impacts your SEO program. Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

What is Message Match and Why Does It Matter?

What is message match? When most people speak of message match, they are referring to the copy on an ad matching closely or exactly to that of the landing page. The main idea is that your landing page delivers on the promise of the ad. The big idea should be reinforced almost immediately and the visitor should know they are in the right place. Why is this important? In one word, conversions. If you want to waste money on your advertising, overlook message match. Visitors will land on your content confused and leave the website before learning about any of … Continue reading “What is Message Match and Why Does It Matter?”

Ep. 75 – 7 Most Impactful Types Of YouTube Videos

In this episode of Actionable Marketing In Minutes we talk about the most impactful type of YouTube videos for marketing your business. Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

Ep. 74 – Customizing Google Analytics Pt. 2

In this episode of Actionable Marketing In Minutes we have the second part in our series about customizing Google Analytics. Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left. Download our Marketing To Millennials eBook here! Not able to listen? Why not read the episode transcript below:… Continue Reading

Podcasts: When is it a good time to start a new one?

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Social Media and Content Marketing, Michelle Keyser, discusses a podcast  by Jerod Morris and Jon Nastor,“ When Is the Right Time to Start Another Podcast?” As you may know, we have a podcast called Actionable Marketing in Minutes.  This podcast gives listeners tips and tricks that you can put into action immediately.  It’s a rather successful podcast and we’re proud of it.  But I am not here today to tell you about Actionable Marketing in Minutes.  I … Continue reading “Podcasts: When is it a good time to start a new one?”