10 Years of Digital Marketing – Don’t Get Left Behind

“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.” – Mike Moran If there is one thing I’ve learned during 20 plus years in the marketing industry, especially over the last 10 years in digital marketing, it is that if you don’t keep up, you’ll get left behind. I’m sure I’m not the only one who has experienced the growth of … Continue reading “10 Years of Digital Marketing – Don’t Get Left Behind”

10 Things To Do For Marketing Success

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin   Alright, we are kicking off our 10-year anniversary content series with a post on 10 Things To Do For Marketing Success. Let’s get in to it! Know Your Customer Successful marketing starts with an intimate understanding of your customer. What does she want? What is she trying to avoid? What keeps her up at night? These are all questions, you should know the answer. If … Continue reading “10 Things To Do For Marketing Success”

Ad Fraud: Brand War Against Bots

Ad fraud on apps and the web is an endemic problem. Advertisers, publishers and agencies are engaged in a war against digital ad fraud bots. In a reaction to ad frauds, recently P&G cut $140 million and Chase slashed the number of websites carrying their advertisements by almost 99% without experiencing any change in business outcomes. Ad fraud is the practice of serving digital ads that have zero chance of being seen by a human user or are intentionally misrepresented. Nonhuman, or bot, traffic use tactics like rotating user agents, random proxies to generate fake pageviews and fake clicks, even … Continue reading “Ad Fraud: Brand War Against Bots”

DirectiveGroup Kicks Off 10 Year Anniversary With Compelling Marketing Content Series

  DirectiveGroup helps our clients dominate their online space through strategically cohesive, tactically brilliant, fully integrated digital marketing programs built on a foundation of business intelligence. In a nutshell, we deliver results. 10 Years Ago… … DirectiveGroup was formed to help local, regional and national companies harness the business-generating power of the internet. In particular, DirectiveGroup has focused on offering complete solutions that deliver measurable results, and as such, we have had a heavy emphasis on directional media such as search engines. To kick off the festivities and celebrate our 10 year anniversary, we decided to publish a series of … Continue reading “DirectiveGroup Kicks Off 10 Year Anniversary With Compelling Marketing Content Series”

The Top Social Media Analytics Tools Your Company Needs in 2018

Social media marketing has opened up new channels and tools to disseminate targeted messages in order to promote businesses and various offers. But do you know what’s trending or what your target audience is looking for in terms of content, what is the best time to schedule your posts for your target group or even how your content is performing in comparison to that of your competitors? To fully reap the benefits of your social media marketing efforts, marketers have to keep a finger on the pulse of the audience so that they can focus on the right social media … Continue reading “The Top Social Media Analytics Tools Your Company Needs in 2018”

Tell Stories with Your Content Marketing

I’ve made an observation. I could be wrong, but I feel like businesses and content marketers are forgoing storytelling-based content for the more popular styles of content like list post and how-to articles. As an SEO, I assume this is because it’s easier to promote these types of content to influencers for backlinks. And that may be the case, but I caution against forgetting about the most basic way to communicate ideas and move people to take action.   While specific styles of content may be easier to promote and increase domain and page authority, visitors don’t care about any … Continue reading “Tell Stories with Your Content Marketing”

Mobile Page Speed: Why It Matters More Each Day & What You Can Do About It

As mobile device usage continues to grow, it’s becoming more important for businesses to optimize for mobile page speed. With competing websites only a few taps away, a slow browsing experience can result in you losing valuable leads and customers. But the competition isn’t the only thing you need to worry about. In this article, you’ll learn the core reasons why mobile site loading speed so important and what you can do to optimize your site faster mobile loading times. Consumer Behavior Dictates the Importance of Mobile Site Performance According to Statista, mobile devices now account for 51.2 percent of … Continue reading “Mobile Page Speed: Why It Matters More Each Day & What You Can Do About It”

From Ad To Conversion – Gaining Transparency On Visitor Behavior

The digital real estate, your web site needs constant fine tuning so that it can attract substantial business from online consumers. While getting new traffic to your site through online advertising is not that difficult, it is what visitors do once they’re on your site that is of utmost importance. If you are not clued in on what is happening on your site, then it is impossible to get better results online. Have you heard of the old saying “you can’t manage what you don’t measure.” It still holds true today. Business owners and marketers have been trying to track … Continue reading “From Ad To Conversion – Gaining Transparency On Visitor Behavior”

Artificial Intelligence and Your Email Strategy

Artificial Intelligence is now becoming widely available and is prized for the power it has to change the way we conduct business. Unfortunately, email marketing is still akin to a crapshoot for even experienced marketers who struggle to create content that is personalized for the specific needs and behaviors of the individuals on their lists. Thankfully, Artificial Intelligence has arrived and is more than capable of closing that gap and offering the 1 on 1 personalized feel each of us desire when we open an email. Our email campaigns no longer need to be limited by one size fits all … Continue reading “Artificial Intelligence and Your Email Strategy”