What’s New On Google Ads Automation

Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the introduction of Smart Ads and other automated features. So, why the change and what does it really mean for users?… Continue Reading

10 Lessons Learned at DirectiveGroup in a Decade

“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.” Tony Hseih 10 years and going strong. Congratulations DirectiveGroup team members. What a milestone! As I age and look back, 10 years doesn’t seem very long. BUT… OMG… when I look at the past 10 years through the lenses of digital marketing, the reality of the rollercoaster becomes apparent. Digital marketing truly moves at warp speed which provides countless opportunities for learning.… Continue Reading

DirectiveGroup 10 Years – What Has Changed

““The only strategy that is guaranteed to fail is not taking risks.” — Mark Zuckerberg, founder, Facebook While it has been a joy and a pleasure to participate in the growth and development of DirectiveGroup over the last ten years, I have experienced it as one of those strange time warps in which time seems to have sped by and at the same time to have crept by very slowly. It is incredible to believe it has been so many years since we launched DirectiveGroup (née LocalDirective). I’ve been asked and lately have been pondering: what has really changed and … Continue reading “DirectiveGroup 10 Years – What Has Changed”

4 Ways to Boost Advertising Performance and Eliminate Waste

1) Identify and Understand Your Target Audience An inordinate amount of money can be spent on pay per click (PPC) advertising like Google ads, but using these methods just to get visitors to your website isn’t going to benefit you in the long run. The objective isn’t to get as many random visitors to your site as possible. The goal to draw the right visitors to your website.  … Continue Reading

10 Years of Digital Marketing – Don’t Get Left Behind

“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.” – Mike Moran If there is one thing I’ve learned during 20 plus years in the marketing industry, especially over the last 10 years in digital marketing, it is that if you don’t keep up, you’ll get left behind. I’m sure I’m not the only one who has experienced the growth of … Continue reading “10 Years of Digital Marketing – Don’t Get Left Behind”

10 Things To Do For Marketing Success

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin   Alright, we are kicking off our 10-year anniversary content series with a post on 10 Things To Do For Marketing Success. Let’s get in to it! Know Your Customer Successful marketing starts with an intimate understanding of your customer. What does she want? What is she trying to avoid? What keeps her up at night? These are all questions, you should know the answer. If … Continue reading “10 Things To Do For Marketing Success”

Ad Fraud: Brand War Against Bots

Ad fraud on apps and the web is an endemic problem. Advertisers, publishers and agencies are engaged in a war against digital ad fraud bots. In a reaction to ad frauds, recently P&G cut $140 million and Chase slashed the number of websites carrying their advertisements by almost 99% without experiencing any change in business outcomes. Ad fraud is the practice of serving digital ads that have zero chance of being seen by a human user or are intentionally misrepresented. Nonhuman, or bot, traffic use tactics like rotating user agents, random proxies to generate fake pageviews and fake clicks, even … Continue reading “Ad Fraud: Brand War Against Bots”

DirectiveGroup Kicks Off 10 Year Anniversary With Compelling Marketing Content Series

  DirectiveGroup helps our clients dominate their online space through strategically cohesive, tactically brilliant, fully integrated digital marketing programs built on a foundation of business intelligence. In a nutshell, we deliver results. 10 Years Ago… … DirectiveGroup was formed to help local, regional and national companies harness the business-generating power of the internet. In particular, DirectiveGroup has focused on offering complete solutions that deliver measurable results, and as such, we have had a heavy emphasis on directional media such as search engines. To kick off the festivities and celebrate our 10 year anniversary, we decided to publish a series of … Continue reading “DirectiveGroup Kicks Off 10 Year Anniversary With Compelling Marketing Content Series”