Top 10 Facebook Ads Tools You Should Start Using…Today!

DirectiveGroup 10 Year Anniversary
If Facebook isn’t currently a traffic source for your website, perhaps it should be. Considered one of the most successful social media advertising platforms, studies show that nearly 96% social media marketers worldwide believe Facebook advertising produces the best ROI. With a daily average of 2.27 billion active users on Facebook, it’s an advertising platform you can’t afford to pass up.

While this sounds good, Facebook’s advertising system is complex. The idea is to rapidly target the right audience for your business, using your time and budget wisely to realize the full potential of Facebook advertising. Fortunately, there are some really great tools available to help you avoid the learning curve of Facebook ads and establish campaigns quickly. We’ve listed our favorite:

Manage Your Ads Effectively

  1. Facebook Ads Manager

A comprehensive tool for creating ads along with scheduling and placing them, Facebook Ads Manager not only helps you quickly … Continue reading

Top Metrics To Manage Your eCommerce Customer’s Journey

Why are some ecommerce businesses so incredibly successful and others aren’t? What’s the secret that the successful businesses know?

Metrics.

Information? Yes, that’s correct. Knowing what’s working and what isn’t when it comes to the marketing and promotional decisions made for a business is crucial. Without that knowledge, a business is likely wasting a good deal of time and money because they have no idea if their efforts are beneficial or not. Without that knowledge, there’s no chance that the success of that business can be improved upon.

And just having the data isn’t sufficient. Wise marketers must know what to look for and how to use it. There are thousands of metrics available out there yet only a few present the true state of a business’s success and the insights needed to make changes that lead to real growth.

The cycle for the successful ecommerce business follows this path:… Continue reading

10 Lessons Learned at DirectiveGroup in a Decade

DirectiveGroup 10 Year Anniversary

“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.” Tony Hseih

 

10 years and going strong. Congratulations DirectiveGroup team members. What a milestone! As I age and look back, 10 years doesn’t seem very long. BUT… OMG… when I look at the past 10 years through the lenses of digital marketing, the reality of the rollercoaster becomes apparent. Digital marketing truly moves at warp speed which provides countless opportunities for learning.

Going back through time – the year, 2008 – On a scorching hot, Saturday afternoon, in Phoenix, I proudly walked up to the graduation podium to take possession of the master’s degree in marketing for which I sacrificed many hours of sleep to earn. Little did I know then, that 10 years later most everything I learned about marketing would be obsolete. However, there are always … Continue reading

How Businesses Can Use Bots As Part Of Their Facebook Marketing Strategy

The next technology revolution has already arrived in the form of Artificial Intelligence. For marketers and businesses, it offers more flexibility, deeper insights on consumers based on faster data retrieval, the ability to automate tasks and also vast improvement in customer service with fewer human interventions. In fact by 2020, 80% of brands will be using chatbots for customer service and interactions.   Continue reading “How Businesses Can Use Bots As Part Of Their Facebook Marketing Strategy”

Facebook: Good Marketing Practices in a Chaotic Privacy Environment

The digital footprints left by users sharing personal data online with web cookies tracking every click has given modern marketer’s an unprecedented insight into consumers. Digital data informs the way businesses serve up solutions tailored to users’ individual needs. It informs communication strategies and definitely affects customer experience. This makes personal data ever so valuable and also – unfortunately – prone to theft or misuse. Rightfully, consumers want to know how companies use and store their personal data.

With social media sites like Facebook, Twitter, LinkedIn and Instagram becoming a huge part of users’ daily lives, there are legitimate concerns about users’ online privacy. There are more than 1.86 billion monthly active users sharing personal information on Facebook, which is why there has been massive public outcry about its ongoing, ever-deepening privacy debacle. While this was sparked by the Cambridge Analytica scandal, wherein the political consulting firm harvested data from … Continue reading

What’s New On Google Ads Automation

Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the introduction of Smart Ads and other automated features.

So, why the change and what does it really mean for users?
With mobile becoming a huge part of daily life, most people jump from device to device or channel to channel. The consumer journey is highly fragmented, as people switch from clicking on display ads to performing brand searches, then discovering and watching videos or digging deeper through the content, to going back to the website to purchase maybe. Marketers have multiple opportunities to reach consumers where they want to be reached across different channels, screens and formats. Google has a treasure trove of consumers’ personal … Continue reading

Ecommerce Trends To Know For Holiday Season 2018

If you are an owner or manager for an Ecommerce website, then planning for the holiday season 2018 needs to become one of your top concerns. In 2017, shoppers spent over $108.2 billion representing a 14.7 percent increase over the year earlier. With less than a 4.0 unemployment rate, average wage levels staying even with last year and consumer sentiment averaging 95 points, the 2018 holiday season may be another record-breaker. Therefore, it is time to lay out your online advertising plan.

Be sure that you are ready as early as possible to greet the online holiday shopper. There is no reason to believe that shoppers will not be looking for deals before Black Friday. In 2017, online sales on Black Friday grew by 32 percent over 2016.

While the percentage may not necessarily rise that high in 2018, the number of shoppers who are shopping at Ecommerce sites on … Continue reading

DirectiveGroup 10 Years – What Has Changed

DirectiveGroup 10 Year Anniversary

““The only strategy that is guaranteed to fail is not taking risks.”

— Mark Zuckerberg, founder, Facebook

While it has been a joy and a pleasure to participate in the growth and development of DirectiveGroup over the last ten years, I have experienced it as one of those strange time warps in which time seems to have sped by and at the same time to have crept by very slowly. It is incredible to believe it has been so many years since we launched DirectiveGroup (née LocalDirective). I’ve been asked and lately have been pondering: what has really changed and what has not changed in the last 10 years? And … that question has set me to thinking.

Changes in the Digital Environment 

Well, for one thing, digital marketing is almost unrecognizable from the form in which it existed when we started our digital marketing agency. Options have proliferated and … Continue reading

4 Ways to Boost Advertising Performance and Eliminate Waste

1) Identify and Understand Your Target Audience

An inordinate amount of money can be spent on pay per click (PPC) advertising like Google ads, but using these methods just to get visitors to your website isn’t going to benefit you in the long run. The objective isn’t to get as many random visitors to your site as possible. The goal to draw the right visitors to your website.  

For example, let’s say you sell collectible baseball cards online. Obviously, not everyone who searches the web is looking for vintage baseball cards. Yet there are many internet users who are looking for cards to add to their collections. Our goal then becomes finding ways to put your site out there to make it easier for card collectors to find and access. You will want to understand what these card collectors are looking for and what their needs are to be successful. … Continue reading