March 2011

More Than Marketing
Search Engine Marketing
Social Media Marketing
Website Development
Email Marketing
Industry Focus

Did You Know?

Many of our website development clients have chosen LocalDirective because of our focus on building websites that convert, and our skills in direct marketing copywriting that enables us to deliver on that promise.

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LocalDirective Teams with World Vision to Help the People of Japan

Like you, the team here at LocalDirective has been watching the recent events in Japan with heavy hearts. The images are a stark reminder of how quickly tragedy can strike. Disasters of such scale certainly put our day-to-day challenges into perspective.

To that end, we have decided to partner with World Vision, a humanitarian organization with a long history of transforming the lives of the world's poorest children and families. World Vision was one of the first relief agencies on the ground after the disasters struck and they will stay as long as it takes to restore the broken communities - and broken hearts - in Japan. To help support their mission, we will donate 10% of the fees for any new project between now and April 30th.*

* Not valid with any other offer, discount or promotion.

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Is PPC Killing Your Budget?

Search Engine Marketing (or SEM), also known as pay-per-click (or PPC) marketing, has been looked at with disdain by many business executives and marketing professionals. Why? It's easy to spend a large marketing budget and not see a return on investment.

Like any type of marketing, SEM is not something you build and walk away from and hoping to keep seeing a return. Rather, an effective SEM campaign must be something that evolves, and conforms to the trends of current search traffic. Check out three surefire ways to make sure your SEM program is at peak performance.

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3 Tips for Improving Your Customer Retention Process

A few years ago companies employed tactics such as newsletters, birthday cards, and exclusive promotions to nurture relationships with existing clients. These tactics are still valid, but it is critical to think beyond them. The adoption of social sites such as Foursquare, Yelp, Citysearch, Twitter, Facebook, LinkedIn and blogs is growing at a rapid rate and every business should understand how to include these new tools for their customer retention arsenal.

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Website Design - Form and Function

A good combination of design and functionality can have a remarkable impact on the success of your website. Therefore, it is important to avoid the temptation to 'over-design' and focus on the goal of your website. In other words, you need to keep the "end in mind" and then develop your website to accomplish those objectives. Once you are clear about the objectives you should make sure to include these four critical components.

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Best Practices for Email Marketing

If you've spent any time researching how businesses are using email marketing you may be confused. This is because you will find differing opinions on how often email should be sent, how the email should look, and what day of the week and time of day it should be sent. Through trial and error, email marketing tactics have been refined based on the preferences of customers. But customers differ from industry to industry so your email marketing needs to be modified depending on your customers.

While there is no question on whether you should use email marketing, it's the question of how that is often left unanswered. Check out four tactics to make your next campaign more effective.

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Authors Can Write?

One area we've seen increased activity when it comes to Online Marketing is with authors, both established and burgeoning. The Internet is a great place to get your creative work known, build your reader base, and get noticed from publishers who can help you succeed in the off-line world. To get started, an author must let go of the idea they much be published by a large publishing firm, and embrace a trend that has grown over the last 5 years: self-publishing. Discover four secrets to becoming more effective in self-publishing.