June 30, 2016
CLIENT SPOTLIGHT

This client wanted to create a custom website that establishes client’s authority, value, and provides information on the services they offer.

 
POINT OF VIEW

Expanding your business internationally is a challenge that every growing business will hit upon sooner or later. Business to e-commerce is now at $1 trillion worldwide, so this is a globalized world.

GAME TIME  

You were given nine same looking coins of which one is fake – weighs less. You can use even arm balance. How do you find out which coin is fake in two scalings?

 
Better Email Campaigns With Strong Follow Up Sequences
 
LinkedIn

As you may already know, an effective email campaign can create a deep relationship with your audience. This type of communication can penetrate your niche and build trust. But something you may not have known – according to a 2015 survey by Adobe, the average respondent uses email on an average of six hours each day.

 

The survey further reports Millennials actually use their emails even more than the rest of us; though not by much. 70% check it from bed; 27% while driving; and believe it or not 57% use it from the bathroom!


That tells us that email marketing, if properly utilized, is much more effective than we may have suspected. More effective even than social media – contrary to what most of us thought.

 
3 Ways To Video Boost Your Internet Marketing
 

We all know that video platforms like YouTube and Vimeo are monsters in the internet space. Content creators have been releasing YouTube videos for years that generate amazing value for their brand, so why can’t you jump in on this as well? Video platforms are just for amateur movie makers or mega corporations! Consider these three reasons why you should be leveraging video today:

 

 
How To Cultivate A Culture Of Employee Accountability
 

Companies will experience a higher-level of productivity and efficiency by holding staff accountable for the individual choices they make. Unfortunately, this is frequently accomplished by wielding a specter of fear of punishment or reprisal if performance expectations are not met. Oftentimes, this method appears to work…at least temporarily. But it does not create an environment of employee satisfaction and fulfillment that is required to sustain a positive culture.

 

For accountability to be effective, it must be fostered, not forced. There is a fine line you must walk to maintain an innovative culture while at the same time increasing employee accountability. The goal is to empower your employees to be creative at the same time they follow a company roadmap of a common set of goals and success metrics.

 
 
 
 
 
Check Out Our New Podcast!
Get ready to rev up your marketing engines. "Actionable Marketing in Minutes" Podcast has arrived!
CLICK HERE TO BEGIN LISTENING