As you may already know, an effective email campaign can create a deep relationship with your audience. This type of communication can penetrate your niche and build trust. But something you may not have known – according to a 2015 survey by Adobe, the average respondent uses email on an average of six hours each day.
The survey further reports Millennials actually use their emails even more than the rest of us; though not by much. 70% check it from bed; 27% while driving; and believe it or not 57% use it from the bathroom!
That tells us that email marketing, if properly utilized, is much more effective than we may have suspected. More effective even than social media – contrary to what most of us thought.