October 28, 2016
CLIENT SPOTLIGHT

Business Overview

Business telephone solution provider designs custom telephone systems using the best products and services for each client

 

Website Goal

Establish company as authority on business phone systems in the Tampa Area. Allow easier access to information for existing customers and provide free system plans to potential customers.

 
POINT OF VIEW

Consumer attention spans are now literally less than a goldfish's. To make matters worse, we're dealing with content shock: there is so much content created that it surpasses our ability to consume it.

 

That combination makes it tough to get your message in front of consumers, let alone actively engage them. That's why your social strategy needs to include content that stands out and captures attention right away.

GAME TIME  

You are standing next to three switches. You know these switches belong to three bulbs in a room behind a closed door – the door is tight closed, and heavy which means that it’s absolutely impossible to see if any bulb is on or not. All three switches are now in position off.

 

You can do whatever you want with the switches and when you are finished you open the door and go into the room.

 
Connecting With Your Customers: Building A Strong Brand Backstory
 

In this age of social media ascendancy, it is essential to think about the personalization of your brand, and its ability to connect palpably to your target segments. The thesis of this article is that one of the underused ways to build a brand that really connects is to use a backstory approach. This approach is completely different than the usual brand-building done by companies because it looks backwards – instead of forward – and connects seemingly unrelated dots to build a coherent story of who you are.

 

Because it is a story of discovery, it can be a much more engaging approach, which is a real positive in the sea of mind-numbing boring brands swimming around on the internet today. And because it connects your history with your future, it gives social buyers something to ‘sink their teeth into’… something to join along with… a cause, if you will.

 
5 Habits Of Truly Disruptive Leaders - Commentary
 

Wow! When considering the definition of disrupt, I have to admit my first reaction was to wonder who would want to become a truly disruptive leader and then ensure I put forth my best efforts to stay far away from that person.

 

Disrupt: (verb dis·rupt dis-ˈrəpt) to cause (something) to be unable to continue in the normal way; to interrupt the normal progress or activity of (something)

 

After I read this article, I was able to see the value of a disruptive leader. In fact, I agree with the 5 habits she discussed in her article… Well, mostly anyways. I’m not 100% on board with number 5 yet. I will discuss my thoughts regarding the 5th habit in more detail. First, here are the 5 habits of disruptive leaders stated by Faisal Hoque.

 
LinkedIn's New Feature - Native Video 

I know you must be familiar with YouTube and Facebook videos by now. People look up videos every day and can find endless amounts of entertainment and content.


On Tuesday, LinkedIn launched a new app so that its hand-selected group of Influencers can create and share short videos directly to the app’s news feed. It’s the first time LinkedIn has ever let users upload video directly to the service, something that’s been standard on other social sites for years. If you are not one of the company’s Influencers, you won’t be able to use the new app.

 
 
 
 
 
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