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New CMS and SEO modifications to existing content brought this client more than double their conversions and dropped lead costs over 50%. Read More.

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Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted:  Read More.
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Thanksgiving Wishes...

From our LocalDirective family to yours, we wish you and your loved ones a very Happy Thanksgiving...

5 Tips To Improve Your Email Marketing Campaign This Holiday!

By Larry Lembcke

The holiday season is right around the corner and now is the time when most small businesses start marketing their holiday promotions through newsletters and email marketing. Most businesses understand the need to market to their customers, especially during the holidays. Unfortunately though, most of them also miss the basics when compiling their campaign. Read More.

Predictive Analytics to Improve Marketing Effectiveness

By Lisa Maier

The only constant in the world of marketing is evolution and change. That is why more than ever for businesses to stay relevant and effective, marketers need to stay on their toes. Marketing has already embraced new ideas like digitization, social media, content marketing and automation marketing. The latest piece of the marketing puzzle is predictive analytics. Predictive analytics in laymanís terms use past data and statistics to model and predict the future. It helps marketers account for the variables that can be anticipated, to come up with relevant data to make smart decisions, for specific results. Read More.

5 Holiday Marketing Tips For Facebook

By Larry Lembcke

Everyone knows that Facebook is a huge boon for any small business. We all know that you have to have a presence on the popular social network in order to stay connected with your followers and clientele, but most business owners miss a valuable opportunity when it comes to marketing on Facebook during the holidays. Here are some quick tips that will help you spread the word about your business this holiday season! Read More.

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