November 2010

Industry Insight
Search Engine Marketing
Search Engine Optimization
Social Media Marketing
Website Development
Client Case Study
More Than Marketing

Did You Know?

Many of our website development clients have chosen LocalDirective because of our focus on building websites that convert, and our skills in direct marketing copywriting that enables us to deliver on that promise.

   
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Moving Small Energy Businesses Forward

The Energy Industry has been dominated by large corporations for the last 5 decades. However, due to continued legislative development, smaller energy companies are emerging and providing consumers with alternatives to what has "always been".

One of the primary obstacles facing these companies is developing a brand that can compete with those who've been around for years. While this is possible with an unlimited budget, these start-up companies have limited resources to develop the brand recognition needed.

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PPC – The Anti-Linear Marketing Channel

When it comes to setting up marketing channels, owners of small and mid-sized businesses try to use traditional methods to do Internet Marketing. As Karl Ribas wrote on Search Marketing Gurus, this is not effective. 

No Fixed Price Tags

One of the traditional approaches to marketing is the idea of fixed costs. If I spend $10,000 on a billboard, I know it’s going to be there for the length of the contract, and there will be an average of "x" traffic to see that billboard.

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SEO and SMM are Getting Married

Most entrepreneurs have at least heard the terms Search Engine Optimization (SEO) and Social Media Marketing (SMM), and have some desire to leverage them to bring their business to new, otherwise untapped, markets. What exactly are these two marketing strategies, and how do they hinge on each other?

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Your Blog is Your Hub

When thinking about Social Media Marketing (SMM), many entrepreneurs and marketing directors of small and mid-sized businesses see a time vacuum. In fact, SMM can drain a lot of time if you don't know how to manage it. One of the vital keys to effectively leveraging SMM for your company is to develop a strategy for efficiently distributing your message and engaging your audience without having to log into a dozen, or more, different sites.

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Your Site Design is Instantly Important

Earlier this month Google launched a new feature of their search product, Instant Preview. This is a quick display of the cache (stored) image of the page Google has on file. This instant preview allows a user to see the site before they click on the link to it.

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'Tis the Season: Thematic Content Generation

Seated in a not-so-well-known Florida community, Advantage Pet Center decided it was time to start competing with other pet boarding and grooming companies in nearby, better known communities. They came to LocalDirective with one request: help us compete in these markets.
As part of a comprehensive SEO strategy, we launched a blog for Advantage Pet Center and started developing content that would specifically appeal to their audience and help with bringing their Search Engine Rankings (SERPs) higher.

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At LocalDirective We Thank You

Given that next week is Thanksgiving, we at LocalDirective want to express our gratitude for the opportunity to serve you, our clients, in your goals to achieve powerful online marketing results.

At LocalDirective we truly aim to serve you and not just fulfill a function.