There is a common fear among business owners and executives about their business failing. While cash flow, business model, and ineffective business practices will cause the business to fail, external factors can play a role as well.
While Facebook has never been looked at as something that will make a business truly succeed or fail on its own, the potential for a company to appear like they are out of business is eminently on the horizon. How?
Last week a large number of changes to the way Google ranks and displays search results was rolled out. Many Search Engine Optimization specialists have focused on one piece of the update, codenamed "Venice", and have not looked at the 39 other parts. When you categorize the list of updates you will start to see an interesting trend. Many of the other parts of this update actually dovetail with the Venice update, making it even easier for small and medium websites to compete than many businesses realize.
The internet is an ever evolving platform. New tools and websites to market on seem to pop up every week, all claiming to be the next big thing, all claiming to increase your company's profits. The truth is marketing is marketing whether you are using Google Adwords, the radio, or the latest social media platform. The only thing that changes is the media ; the fundamentals of marketing will still bring great results if implemented correctly.
If you are building a website or redesigning your old one, you should consider building a database driven website. Most people think that only "large" websites should be database driven, but even the smallest website could benefit. Database driven sites give you easy access to your website's content which can reduce support and maintenance costs. They also allow for a much richer, interactive user experience.