How many times have you wondered if your Internet Marketing was effective? Whether you only have a website, you're running PPC campaigns, you're doing SEO, are engaged in Social Media, or are email marketing (just to name a few), you need to know what to measure.?
Define "Well Performing"
Despite what some believe, there is not a single definition of well performing. When you work with an integrated marketing team, one of the first exercises you'll go through is defining your goals. Ultimately, the result is the same, to increase the bottom line. However, the next step removed from that will vary depending on your company, product line, target audience, buying cycle, and much more.
Just as technology continues to shift and evolve, so do people's preferences for how they consume content when considering a purchase.
According to a recent study of decision-makers and executives considering a technology purchase, the preference for paper-based material such as brochures and data sheets continue to decline - down 11 percentage points from 2010 to 2011. The study seems to validate the idea that people are overwhelming turning toward online content for purchasing decisions.
Did you hear the news? On August 1st, 2012, you will be able to use Google's latest product, the all new Google Analytics Content Experiments. You may be wondering why you should care. Well, if you have invested any money into the development of a website, SEO, Social Media Marketing, or Paid Search Marketing, you want to make sure your investment was not in vain. The Content Experiments tool will help to increase the probability of conversions that result in more sales from your website. After all, isn't increasing revenue the reason you made the initial investment?
Content Experiments will perform the function of A/B testing on websites, entire pages, isolated content, headlines or even specific images. This new tool will be tied directly to your analytics and consider all website traffic as opposed to Google Website Optimizer that only considers Adwords website traffic.