eCommerce Becoming Tricky With Internet Sales Tax
By: MoJo Decker

If you run an eCommerce store, or have considered starting one, then you no doubt understand the many challenges that accompany running an effective eCommerce store. From ensuring your products are properly described, the checkout experience flows smoothly, to ensuring the proper shipping is charged and the right security is handled on your site. Whew, it's a lot!

One issue most electronic retailers have been able to avoid to this point is sales tax. Aside from people in your state purchasing from your store, you often didn't have to worry about collecting sales taxes for other states; that was the sole responsibility of the consumer to file with their annual income taxes. Read More.
It's About The Customer!
By: Mark Bowens

There's an epidemic

I've had the fortune of working with many businesses, most in different niches and I've noticed a consistent problem that most businesses have, big or small. It's an epidemic that's running rampant and it's kind of scary. I can only remember one other time I was this scared; it was from watching the movie Outbreak. In the move, a virus went airborne and pretty much the whole world had to be quarantined.

That's where we are now (in the world of marketing).

Business owners have been overstating their services and products and focusing on the things that really don't matter to their customers.

Yep, I said it. We all do it, it's hard not to do, but it has to stop. Read More.
How to Recover from the Latest Penguin Update
By: Zain Shah

Have you recently been hit by the big, bad Penguin? Or are you just curious as to how a website could recover from an algorithmic penalty? Either way, this article should shed light on how a website can begin its journey to recovery in the eyes of Google.

First, let's start with the difference between an algorithmic update and a manual penalty. Penguin (and almost) every update that Google rolls out is an algorithmic update. This means that the way Google is evaluating a website has changed. It may give more or less weight to certain on-page and off-page elements. On the other hand, a manual penalty is when Google singles out a particular website for breaching Google’s Quality Guidelines. This is almost always followed by an "unnatural link building" e-mail from Google. If you have received a letter from Google due to a manual penalty, this article is not for you. But if you have seen a major dip in traffic and rankings after the 22nd of May, then keep reading. Read More.
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