Does Your Website Make A Statement?
It's important that your website reflects the personality of your business. Whether your business and product is loud and draws attention, or is something more subdued aimed at helping people relax, your website is the first "visit" to your business, and should be a good reflection.

Announcing The New Face Of LocalDirective

At LocalDirective, we agreed it was time for a facelift, and are pleased to announce our new website. Be sure to check it out, then connect with us on Facebook and let us know what you think.

A Big New Difference

One major change, not only on our website, but also for many of our clients, is the push for mobile. If you're considering a new design, be sure to ask for responsive programming. This allows you to have a full mobile site, but not worry about browser detection or changing pages.

Be sure to also check out our site and your phone to see how great website can be, even on a phone. If you're ready to step up your web presence, give us a call to discuss how to make a change like this for your website.
2013's Biggest Investment In Marketing
As a marketing professional I get the pleasure of seeing what a lot of businesses do to help promote their businesses. From saturation mailing, to radio spots, to websites, PPC and social media, I've seen it all. What surprises me most is how many businesses oversee their most important marketing asset.

Value Those Who Invest In Your Business

Your team, whether you have consultants, temps, contractors, or full-time employees give your business the one thing they can never get back: their time. Given that, they can be your most powerful asset as well as your most threatening detractor.

Here are some tips for how to get the most marketing benefit from your team. Read More.
Customer Engagement Is The New Marketing
Most of us in marketing realize consumers have grown more and more empowered in the internet age, meaning traditional sales and marketing mediums are becoming less and less effective. To compete in this environment, businesses need to change their methods from traditional forms for marketing to true customer engagement if they want to succeed in building strong customer loyalty and ongoing relationships with their client base.

The last several years have brought about a fundamental shift in how people purchase goods and services in our society, and this has naturally been followed by a corresponding shift in how companies are marketing to those buyers. As consumers shift to Do Not Call lists, digitally record their favorite television shows and skip commercials while watching them or bypass their local cable company altogether and pay a provider like NetFlix to provide their favorite shows directly, our marketing culture continues to move away from the erstwhile effective "interruption-based" marketing model to one that is "permission-based."

Some companies are doing this well, while others are most definitely lacking. Early in my sales career, I recall being taught a customer who has a positive experience with a company will tell three people while those with a negative encounter will tell 10 people. However, in this day and age that is no longer the case. Whether customers have a positive or negative experience, they now have the capability via social media to tell hundreds or even thousands of people.

Recently I saw a Facebook post from a friend, who was standing at the airport in New York and having an awful experience with her airline. In real time she posted her frustration on her wall, and this is a woman with over 4,000 friends on Facebook. Dozens of them joined in with comments to her post expressing similar dissatisfaction with the same airline. Read More.
Incredible Results
See how a multi-site orthopedic practice was able to see amazing results with a LocalDirective Integrated Marketing Program.

The Centers of Westshore
550 North Reo Street, Suite 300 Tampa, Florida 33609