February 24, 2017
CLIENT SPOTLIGHT

Business Overview

This product is a UV-resistant, effective, gutter protection product that is designed to address many common problems found in Florida.

Website Goals

Deliver ROI with a website that would convert leads into customers.

POINT OF VIEW

The Fundamental Differences Between Leadership and Management

Combining visionary leadership and great management achieves winning results. Here's why.

Visionary leadership combined with great management achieves the best results. Seems obvious right?

GAME TIME  

You have two ropes. Each of them burns for one hour. They burn unevenly in different parts though – it means that one half can burn for 20 minutes and other half for 40 minutes. In addition you have a box of matches.

Measure 15 minutes!

3 Benefits of Having Both an SEM and SEO Campaign At The Same Time

Keyword Research

Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search engine marketing is based on showing up the very moment searchers are looking for a solution. And that search is based on a keyword.

Grande Double-Whip Work

“Why would anyone want to work at the Starbucks when they could work at home?”

This question was posed the other day and I wanted to try to answer it. You see, I work from home almost every day, but there have been times when my office really was a table at the local Starbucks – a quiet place I would go daily while my sitter sat with my young son in my home. And even now, especially when the weather is nice and I do not have conference calls, I will go over to the local Starbucks for a couple hours to get some serious writing done.

Making Your Website Profitable with Conversion Optimization

Let’s say for the sake of argument that you have amazing content on your website. You spent a lot of time writing the content and picking images and you feel that it represents your company well. Your design is fresh and fun. But you are still not quite sure that your site is optimized for generating revenue.

First of all, I want to start by saying this is not an article about how to search optimize your site, (SEO). While SEO is something very important, conversion optimization is quite different.

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