2012 - This is your year to experience abundance in the ROI of your online marketing efforts. Of course, there are many factors that will contribute to the success or failure of a paid search campaign. This is the first of several upcoming articles that will provide you tools, tips and tricks that will enable you to achieve your 2012 marketing goals. Since incorrect or nonexistent keywords strategies seem to be an overwhelming culprit to failed campaigns, the first series of articles will focus on developing a keywords strategy that will set you up for victory.
The selection of keywords is an intricate process. There could be hundreds or thousands of keywords that relate to your business. Should you use them all? That's a great question and the answer is "it depends". Prior to determining what keywords you should use, there are many questions you must consider.
We've discussed in the past how we expect social signals to influence search results in the near future. In the middle of 2011 Bing integrated Facebook signals as part of its algorithm. Announced yesterday, Google is now counting Google+ as part of their metrics when the user (person searching) is logged in.
With this in mind, there are some very specific things you'll want to consider as you begin implementing that well thought out marketing plan for 2012...
No matter what industry you are in, generating sales leads is critical. Every business sells something and whether it is a service or a product, you need to constantly generate leads that will transition into clients.
What Is A Sales Lead?
A sales lead is a person who has expressed interest in your product or service. In other words, they have "raised their hand" in some way letting you know that they are beginning their education process which may, or may not, lead to an eventual sale for your company.
Google Adwords has revolutionized the advertising industry, but it seems as if some think Adwords is no longer useful to small business. Since Adwords launched in October of 2000 with 350 customers, there has been many changes and most noticeable is the increasing cost per click for keywords.
Some of the early Adwords adopters can recall $.5 and $.10 clicks and for most markets these prices are long gone and likely never to return. But Google's pay per click platform still has many advantages over traditional advertising media like radio and television. Business owners, marketers and even Adwords enthusiast should be testing other traffic sources, as it's never a smart business move to depend on one lead source. However, Google Adwords is still one of the best ways to drive fast targeted traffic and should be considered as one of the first advertising methods you utilize to grow your business online.