December 30, 2016
CLIENT SPOTLIGHT

Business Overview

Aspirin product developed specifically to meet FDA guidelines for daily aspirin therapy for cardiac health.

Website Goals

Create a new website that explains product’s uses, benefits, facts, and warnings. Sell single product online.

POINT OF VIEW

7 Best Year-End Rituals for Leaders

These rituals will tune up your psychology and set you up for success in 2017.

As a leader you're probably already neck-deep in end-of-the-year planning, forecasting growth, nailing down budgets, and setting targets.

GAME TIME  

Imagine you want to send a valuable item to your friend. You have big enough box on which you can place several padlocks. You both have enough padlocks but the problem is that you don’t have keys to padlocks of the other one.

How do you send the valuable item so that it doesn’t go unlocked? Sending just a key doesn’t help because someone could replicate it.

Differentiate Yourself In 2017 - 4 Tips To Break Through Content Noise

With only a week to go before the year ends, marketing leaders from around the world are gathering their teams together in an effort to interpret 2016 trends in a manner that will result in success in 2017. In many circumstances, the question being pondered is how to break through content noise in order to deliver to the consumer the content he or she will need to make buying decisions this coming year.

By now you’ve probably heard (maybe even to ad nauseam) that content is king. But do you realize that according to the Content Marketing Institute 88% of B2B marketers in North America depend on some form of content marketing? Savvy marketers know that the ability to differentiate their company is dependent on how well they speak to and interact with their consumer.

Exceptional Teams And The Argument For Diversity

Organizations are increasingly dependent on diverse teams for developing innovative products, making important decisions, and improving efficiency. As companies enjoy a more equitable, global and virtual footprint, diversity factors are playing a larger part in almost every organization. To those forward-thinking leaders, this is a welcome change, and the success of a collaborative team in creating and managing today’s increasingly complex products and services depends not only on the combined skill sets of the team members but also on their personalities and ways of approaching and solving problems. When creating a group or team in the workplace, smart managers realize that with increased diversity come new ideas, which directly translate to new and better products and services.

Using Google Analytics To Find Topics For Your Next Blog Post

The success of a coherent content strategy often depends on the performance of your blog posts. You want to provide your visitors with high quality content that they read, like and share with their peers. You want your blog readers to come back to your website in search of relevant content to gain more knowledge about their area of interest. The success of creating such highly compelling blog posts is not by any random hit and miss method but through data science. In this blog post, we discuss some of the ways in which you can use Google Analytics to generate ideas about your next blog post.

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