Landing pages have been around for over 20 years. Even though the primary purpose of a landing page has not changed over time, the attributes that have turned viewers into converters has changed. This article will provide you with some landing page best practices to keep in mind that will help turn your visitors into converters. First, let's talk about what a landing does for you.
The most important function of a landing page is to convince a potential customer to convert.
A study done by Citysearch indicates that people are turning more and more to review sites such as Yelp and Angie's List for information on which to base their purchasing decisions. Mobile phone users, in particular, are going to these sites to view comments from others before deciding where to eat, what doctor to see, or even where to find the best organic fruit.
As always, consumers are looking for information online before making a purchase. The important thing to know is where they are going for that information.
When companies think about Social Media Marketing the things that normally come to mind are viral marketing and how many people have liked, followed, subscribed, or otherwise engaged the company.
While these are all measurements companies will want to keep an eye on, if these are all a company looks at, there is a major benefit of Social Media being missed: Search Engine Optimization.
YouTube is considered to be the second largest search engine behind Google. While you may not consider YouTube to even be a search engine, your customers do, and are watching reviews, "how to" content, and entertaining videos right now. YouTube reports to receive 800M unique visitors a month. (Yes, that's an M for million.)
Maybe you have hundreds of videos that you want to use to attract new customers, or you're wondering how you can leverage YouTube traffic without any video content at all. Whatever the case, YouTube has an affordable advertising solution for your business and in this article we'll cover 3 easy ways to advertise on YouTube.
A recent study conducted by Demandbase and Focus proves that a company's website is a critically important source of new sales leads. The only lead source more effective is referrals and personal connections. The study also found that even when the sales lead originated from another source, nearly all leads end up reviewing the website at some point during the purchasing process.
This study shows just how critical a website is to a company's ability to get new sales leads. But in stark contrast to the critical role a website plays for business is the finding that companies are doing very little to optimize the website experience for the people that visit their site!