Don't Get Caught Saying "Ah Poop!"
That's what a local ChemDry is doing right now because they missed out on a client, who called to get help with some..well...poop. Unfortunately, she didn't get the place she thought she was calling even though she correctly called the number listed in the Online Directories. Watch the video for the hilarilous but unfortunate story. Afterward, give us a call at 866-925-9524 or drop us an email to learn how our 5-Pack Online Directory Package can, for only $300, ensure your business is visible when people search for you.
Ok...now you have all these new leads that have been generated by your successful online and offline marketing programs. A few are moving nicely through the sales process, but many others just aren't ready to buy yet. "Yet" being the opportune word here as only 3 in 100 leads will be ready to buy now. So what should we do with the rest? Who knows if and when they will ever buy, but I can assure you they won't ever convert if you do not.Follow Up, Follow Up and Follow Up Again!
Google is always up to something and let's just say Google is at it again. This time the changes affect local businesses and how customers find and interact with you. Google Places has officially been retired and the new and improved Google Plus Local is taking over, but the main question on everyone's mind is how does this affect Local Businesses in the future?
Google Plus Local?
Google Plus Local is the new way for local businesses to show up in the results when customers are shopping for your services or products in your area. Google is integrating Google Plus, its social networking site into local search results.
Mobile internet has taken the world by storm. In this year's "State of the Internet" report, Morgan Stanley predicted that mobile internet usage will overtake desktop usage by 2014. Across the globe, mobile is becoming popular as many choose to skip traditional computers in favor of more affordable handheld devises. And the affordability of these devises means that a staggering number of people are now connected to the tools and resources available online.
During the last month, we have been talking about The Great Performance Shuffle or key metrics that are true indications of the success of your online marketing efforts. Today, we are going to dive a little deeper into your Adwords campaign and discuss how your Keyword's Quality Score defines what you pay for clicks and the role keyword bidding strategies play in determining your Quality Score.
Using the appropriate bidding strategy early in a Google Adwords campaign is critical to long-term success. A good bidding strategy will enable keywords within a campaign to achieve a high Quality Score (QS) at a faster rate. On the other hand, an advertiser who does not use keyword strategy best practices risks starting off with a low QS. Once Google assigns a low QS, it is very difficult to improve the QS. Even with aggressive optimizations, it's a long and tedious process. This would be similar to running a 50 mile marathon and starting 100 miles behind the starting line.
Last week we introduced you to the concept and trends of mobile marketing. This week, we'll dig a little deeper into the differences of each of these tools. What started off as a means to verbally communicate with others, cell phones soon became a form of written communication (text message) and today have transformed into mini computers that you hold in your hand. Between smartphones and multimedia phones, the phones of today have a hybrid functionality that appeals to a wider audience. This new user wants to do business when he or she needs to and have fun whenever possible. This has created the need for both mobile sites and mobile apps.