From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Kim Figor, discusses the importance of understanding how social media is impacted by external factors and the role demographics plays.
Many advertisers have been making predictions for over a year on how social media will be impacted by the presidential elections and how the elections will influence social media. I too have been watching these trends closely for the past year. One of the best articles I have seen is Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, by Erwen Zhu, Student at University of California, Berkeley as it talks directly about the cause as opposed to only the results.
In his article, Erwen Zhu breaks down the demographics behind social media users and compared … Continue Reading