5 B2B Webinar Secrets

Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision. With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting. Sorry. In order for a webinar to work there has to … Continue reading “5 B2B Webinar Secrets”

5 Ways to Use Content to Build Authority: Ready To Live Like A King?

More and more companies are appreciating the value that a content marketing strategy brings to their overall success.  A study by the Content Marketing Institute (CMI) states that 75% of the most effective enterprise content marketers have a documented strategy. By comparison, only 11% of the least effective have a documented strategy.  The adage “Content is King” is still holding true; but I propose a new interpretation on the old phrase.  A King has authority and influence over his people.  Effective content marketing could make you a King (influencer) over your people (your target market).  Here are 5 activities that … Continue reading “5 Ways to Use Content to Build Authority: Ready To Live Like A King?”

Why Webinars Are an Important Part of Your Marketing Strategy

When Thomas H Palmer first wrote “if at first you don’t succeed try, try again” he must have had webinars in mind.  Webinars, like many other marketing programs, take time for success to build.  Many companies try it once or twice and when they don’t see the instant satisfaction of success they tend to abandon ship.  I’m here to caution you and ask you to, well, try, try again. Can You Hear Me Now? Marketing professionals love to talk about engaging with their audience.  Typically when they talk of engagement they are referring to social media, but in this highly … Continue reading “Why Webinars Are an Important Part of Your Marketing Strategy”