How Can Recruiters Use Social Networks to Attract Top Talent?

Social media sites like LinkedIn, Facebook, Twitter and a few others have become huge players in creating a holistic recruitment process. Most people find it convenient to hang out on social media sites online to communicate and interact with each other and a vast majority of employees use social networks to research companies and potential job opportunities. Online recruiting provides companies an opportunity to find and make connections with quality candidates, many of whom would frankly remain undiscovered through traditional sources.

Engaging people who are already connected to your brand on social media and have a demonstrated interest in your company, or the industry in general, can help portray your company positively, especially when it comes to the hiring process. Besides the passive marketing of your company, recruiters now message prospects directly, post jobs in social network groups and find talent through online connections. So let’s look at how you … Continue Reading

Social Media Strategies to Show Off Your Company Culture

Most businesses are aware of the term ‘company culture’ but they find it a real challenge showcasing it to their advantage on their website and social media channels. Can your business afford to miss out on engaging and promoting your company to over a billion people using various social platforms like Facebook, Twitter, LinkedIn, Google+ and other social platforms? After all promoting your company culture can be a huge asset to your business especially when it comes to hiring top-notch candidates and also in attracting new clients.… Continue Reading

3 Keys to a Successful Mobile Marketing Strategy during the Holiday Season

The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing decisions?

Google reported that 64% of smartphone shoppers turned to mobile search for ideas on what to buy before heading into stores. Now more than ever it is vital that your company includes mobile marketing as apart of your marketing strategy.

To maximize your holiday sales, you need to be able to present your product via their mobile device months in advance of the holiday season. Here are 3 simple keys for a successful mobile marketing strategy that your company should implement throughout the year to ensure a successful holiday season:

  • Mobile Friendly Website

Starting off with the basics, you would think that this … Continue Reading

Why Is It Important To Have A LinkedIn and Facebook Business Profile?

Social media is the new word of mouth.  Surely you have heard that before.  But what if your target audience isn’t on social media?  It’s possible.  But if social media is truly the new word of mouth then you would have to agree that someone who influences your target market is most certainly online and using social platforms.  For that and many other reasons, it’s important that your business have some sort of presence on social media—even if it’s just LinkedIn and/ or Facebook.  Here are some compelling reasons why.  … Continue Reading

Surviving the Elections with the Right Media Mix

A couple weeks ago I commented on an article, Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, regarding the presidential election and social media. As promised, here is the follow-up to my article that contains social media statistics you should be aware of as well as how to minimize risk during the election season or any other external factor that may influence the success of your campaigns.

Since we are ending the election season, I did use the presidential election as the main example throughout this article. However, the points made within and the tips are applicable to almost every if not every external factor that impacts consumer behavior.… Continue Reading

Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Kim Figor, discusses the importance of understanding how social media is impacted by external factors and the role demographics plays.

Many advertisers have been making predictions for over a year on how social media will be impacted by the presidential elections and how the elections will influence social media. I too have been watching these trends closely for the past year. One of the best articles I have seen is Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, by Erwen Zhu, Student at University of California, Berkeley as it talks directly about the cause as opposed to only the results.

In his article, Erwen Zhu breaks down the demographics behind social media users and compared … Continue Reading

Top 5 Most Important Daily Social Media Tasks

Stephen Covey said “The key is not to prioritize what’s on your schedule, but to schedule your priorities.”  With digital marketing, especially social media, there are new things constantly rising to the surface that are vying for your attention.  To be successful it is important to have a social media strategy and to schedule your priorities.  We all have our daily, weekly and monthly to-do lists.  While there are many more than 5 social media tasks that need your attention, here are the ones that we think should be scheduled as priorities.

Manage an Editorial Calendar
Your editorial calendar should be as broad as monthly and as detailed as daily.  What that means is you should have multiple layers of the calendar.  You want your larger, monthly picture for less frequently created content and your daily schedule for more commonly posted content such as social media posts.  It is recommended … Continue Reading

Front and Center with Instagram Stories

Whether you have a marketing team or you’re a sole entrepreneur, by now you’ve heard the buzz around Instagram stories, the new rival to Snapchat. There are many blog articles out there that explain the pros and cons and the differences between the two. Yet, we are here to tell you why your business should be at the front and center of this newly released feature by Instagram.

Every industry is capable of performing well on a visually focused platform such as Instagram, many businesses make their presence on such a platform valuable to their consumers, which in turn becomes revenue generating.

Instagram is often used as a visual escape for most of its users. Users of this platform escape into other lives through the use of imagery. Whether the topic is travel, family, products, nature, children, etc – a user relishes in connecting and escaping with these curated images.… Continue Reading

Social Media’s Influence on the Buying Process

As a smart business executive, you have surely asked yourself whether social media posts really have enough impact to warrant an investment in that marketing channel.  Should you stop spinning your wheels in trying to impress your prospective customers via social media and come to terms with the fact that Facebook, LinkedIn and the like are essential for engaging with current customers and for impacting retention, but perhaps just not for driving new business?  These are great questions and ones that every business decision-maker should ask.  However, how you answer them could mean the difference between growing your business and simply sustaining it.  Why, you ask? Read on…

Social Media is For Buyers

If you are one of the many who still think social media doesn’t impact consumer purchase decisions, consider that 78% respondents to a Market Force survey stated that posts made by companies they follow on social media … Continue Reading

Why We Need Social Media: Best Practices and Policies

More and more people are using social media as a go-to source for purchase decisions.  Whether it is referrals, recommendations and reviews, or product/service research, social media is having a direct affect on consumer behavior.  A recent report from Deloitte shows nearly one in three U.S. consumers are influenced by social media in their purchases. The report also noted that consumers who use social media during their shopping process are four times more likely to spend more on purchases than those who do not.  Are you starting to understand why it’s so important to have social media platforms not only in place but active and alive?

Need a little more convincing?  Social Media Today published an infographic with some very telling information around how social media influences purchase decisions.  The infographic reveals that 78% of survey respondents admit that companies’ social media posts impact their purchases.  As the head … Continue Reading