Reasons You Should Use Video For Your Social Media Marketing

Video marketing can work in tandem with Social Media as brands look for new opportunities to engage and interact with their audience. Nearly 100 million hours of video content are watched every day on social networks. Video is the content type of choice for most consumers because of its ability to deliver what they want, when and how they want it. Unsurprisingly, Mark Zuckerberg predicted video to be “a megatrend on the same order as mobile.” Moving images are all set to claim the largest share of the Internet traffic pie by the end of the decade so realistically businesses … Continue reading “Reasons You Should Use Video For Your Social Media Marketing”

How Can Recruiters Use Social Networks to Attract Top Talent?

Social media sites like LinkedIn, Facebook, Twitter and a few others have become huge players in creating a holistic recruitment process. Most people find it convenient to hang out on social media sites online to communicate and interact with each other and a vast majority of employees use social networks to research companies and potential job opportunities. Online recruiting provides companies an opportunity to find and make connections with quality candidates, many of whom would frankly remain undiscovered through traditional sources. Engaging people who are already connected to your brand on social media and have a demonstrated interest in your … Continue reading “How Can Recruiters Use Social Networks to Attract Top Talent?”

Social Media Strategies to Show Off Your Company Culture

Most businesses are aware of the term ‘company culture’ but they find it a real challenge showcasing it to their advantage on their website and social media channels. Can your business afford to miss out on engaging and promoting your company to over a billion people using various social platforms like Facebook, Twitter, LinkedIn, Google+ and other social platforms? After all promoting your company culture can be a huge asset to your business especially when it comes to hiring top-notch candidates and also in attracting new clients.… Continue Reading

3 Keys to a Successful Mobile Marketing Strategy during the Holiday Season

The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing decisions? Google reported that 64% of smartphone shoppers turned to mobile search for ideas on what to buy before heading into stores. Now more than ever it is vital that your company includes mobile marketing as apart of your marketing strategy. To maximize your holiday sales, you need to be able to present your … Continue reading “3 Keys to a Successful Mobile Marketing Strategy during the Holiday Season”

Why Is It Important To Have A LinkedIn and Facebook Business Profile?

Social media is the new word of mouth.  Surely you have heard that before.  But what if your target audience isn’t on social media?  It’s possible.  But if social media is truly the new word of mouth then you would have to agree that someone who influences your target market is most certainly online and using social platforms.  For that and many other reasons, it’s important that your business have some sort of presence on social media—even if it’s just LinkedIn and/ or Facebook.  Here are some compelling reasons why.  … Continue Reading

Top 5 Most Important Daily Social Media Tasks

Stephen Covey said “The key is not to prioritize what’s on your schedule, but to schedule your priorities.”  With digital marketing, especially social media, there are new things constantly rising to the surface that are vying for your attention.  To be successful it is important to have a social media strategy and to schedule your priorities.  We all have our daily, weekly and monthly to-do lists.  While there are many more than 5 social media tasks that need your attention, here are the ones that we think should be scheduled as priorities. Manage an Editorial Calendar Your editorial calendar should … Continue reading “Top 5 Most Important Daily Social Media Tasks”

Front and Center with Instagram Stories

Whether you have a marketing team or you’re a sole entrepreneur, by now you’ve heard the buzz around Instagram stories, the new rival to Snapchat. There are many blog articles out there that explain the pros and cons and the differences between the two. Yet, we are here to tell you why your business should be at the front and center of this newly released feature by Instagram. Every industry is capable of performing well on a visually focused platform such as Instagram, many businesses make their presence on such a platform valuable to their consumers, which in turn becomes … Continue reading “Front and Center with Instagram Stories”

Social Media’s Influence on the Buying Process

As a smart business executive, you have surely asked yourself whether social media posts really have enough impact to warrant an investment in that marketing channel.  Should you stop spinning your wheels in trying to impress your prospective customers via social media and come to terms with the fact that Facebook, LinkedIn and the like are essential for engaging with current customers and for impacting retention, but perhaps just not for driving new business?  These are great questions and ones that every business decision-maker should ask.  However, how you answer them could mean the difference between growing your business and … Continue reading “Social Media’s Influence on the Buying Process”