Surviving the Elections with the Right Media Mix

A couple weeks ago I commented on an article, Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, regarding the presidential election and social media. As promised, here is the follow-up to my article that contains social media statistics you should be aware of as well as how to minimize risk during the election season or any other external factor that may influence the success of your campaigns.

Since we are ending the election season, I did use the presidential election as the main example throughout this article. However, the points made within and the tips are applicable to almost every if not every external factor that impacts consumer behavior.… Continue Reading

Front and Center with Instagram Stories

Whether you have a marketing team or you’re a sole entrepreneur, by now you’ve heard the buzz around Instagram stories, the new rival to Snapchat. There are many blog articles out there that explain the pros and cons and the differences between the two. Yet, we are here to tell you why your business should be at the front and center of this newly released feature by Instagram.

Every industry is capable of performing well on a visually focused platform such as Instagram, many businesses make their presence on such a platform valuable to their consumers, which in turn becomes revenue generating.

Instagram is often used as a visual escape for most of its users. Users of this platform escape into other lives through the use of imagery. Whether the topic is travel, family, products, nature, children, etc – a user relishes in connecting and escaping with these curated images.… Continue Reading

Social Media: Sales Genius or Misrepresented Fluff?

Social Media can be effective for effectively building audiences for SMB's.Social media seems to be the sparkling darling of SMB’s. Why is that? There is the promise of being able to connect with and sell to your audience without the annoying cost of paid advertising. At least, this is what has been said since marketing professionals really embraced social marketing nearly 10 years ago.

However, what once was a great dream with a few exceptional stories has left many businesses feeling discouraged that Social Media just doesn’t work. The lack of success for some does not represent a lack of opportunity. Just check out these stats:

1.4 Billion….Active monthly users on Facebook. This includes 208 million in North America alone.

347 Million is how many professionals registered on LinkedIn each month, which includes 111 million in the United States.

288 Million is the number of Twitter of monthly active users on Twitter, which includes 63 million the United States.… Continue Reading

The Great Performance Shuffle – Introduction

What do you measure in Internet Marketing?

Trying to measure marketing performance is frustrating for many business owners.
Don't let frustration over KPI measurement keep you from effective Internet Marketing.

How many times have you wondered if your Internet Marketing was effective? Whether you only have a website, you’re running PPC campaigns, you’re doing SEO, are engaged in Social Media, or are email marketing (just to name a few), you need to know what to measure.

This series of posts, coming over the next several weeks, will explore the what’s and how’s of measuring your effectiveness.

Define “Well Performing”

Despite what some believe, there is not a single definition of well performing. When you work with an integrated marketing team, one of the first exercises you’ll go through is defining your goals. Ultimately, the result is the same, to increase the bottom line. However, the next step removed from that will vary depending on your company, product … Continue Reading

Is Facebook Putting You Out Of Business?

The volatility of the global marketplace; the economy, terrorism, political corruption, corporate scandals, scam artists, and more have left us feeling uncertain, unsafe and not knowing who to trust anymore. People only want to buy from companies that have credibility and can meet expectations. People they trust! Both character and competence are vital to trust and sustained success. The Better Business Bureau (BBB) tagline is appropriately, “Start With Trust”.

Does your website have credibility? Do your prospective clients trust you?

There are 2,000,000 search inquiries on Google every minute! When an interested prospect finds you online and clicks to your website, will they contact you? Trust and credibility are the key.

Here are the Stanford University Website Credibility Guidelines:… Continue Reading

2012 – The Year of Social Search

Social signals are playing an increasing role in organic SERP performance.We’ve discussed in the past how we expect social signals to influence search results in the near future. In the middle of 2011 Bing integrated Facebook signals as part of its algorithm. Announced yesterday, Google is now counting Google+ as part of their metrics when the user (person searching) is logged in.

With this in mind, there are some very specific things you’ll want to consider as you begin implementing that well thought out marketing plan for 2012:

It’s All About Content

If this is the first article you’ve read about websites, SEO, or social media, one thing you’ll see over and over is that it’s all about content. You must produce content your audience is going to want and, more importantly, want to share.

This content can come in many forms. Many people think of traditional content on a website. Also a the top of mind is usually the … Continue Reading

Social Media Isn’t Just Social

When companies think about Social Media Marketing the things that normally come to mind are viral marketing and how many people have liked, followed, subscribed, or otherwise engaged the company.

While these are all measurements companies will want to keep an eye on, if these are all a company looks at, there is a major benefit of Social Media being missed: Search Engine Optimization.

The Often Forgotten Piece of SEO

While anyone who has done some basic reading and learning on Search Engine Optimization understands the on-page factors of the art, many forget or don’t understand the off-page piece. When we look at off-page optimization, we look at those things not directly on the website that impact placement in search engine results (SERP’s). These factors can include things like linking domains, anchor text, domain authority, and more.

One of the newer pieces of SEO is what’s known as social signals. … Continue Reading

How Retail Businesses Can Effectively Market On Facebook

Today, Facebook is one of the very best ways for retail businesses to connect with consumers. However, as with all marketing techniques, there are best practices that will increase the effectiveness. A recent study conducted provides data that can help you develop these best practices and greatly increase your engagement rate. And, a higher engagement rate means higher revenue.

How To Judge Success

In the social networking arena, the yardstick for measuring success is the rate of feedback you receive from consumers, or “engagement rate.” For this study, the engagement rate was determined by combining the number of “Likes” and the number of “comments” as a percentage of fan base. The following findings were determined based on actions that caused the highest engagement rate.

What Day Of The Week Should I Post On Facebook?

Most retailers tend to post on Facebook during the business week and less frequently on … Continue Reading

Google+ – Is It a Plus For You?

Earlier this year Google stepped boldly into the social world with the individual release of Google+. On Monday Google opened the new network for business profiles (called Google+ pages).

While there has been a lot of buzz around the marketing world about Google+, we have yet to see it perform so well we consider it a “must have” in your Internet Marketing arsenal. However, there are some things every business should pay attention to and ask as you consider Google+.

What’s the Purpose of Social For Your Company?

There are many purposes for social. The primary ones are:

  • Generate buzz about your brand/products
  • Convert sales – example is Facebook eCommerce
  • Customer support/retention
  • Product ideation
  • A tactic in SEO

For more on these, check out the Social Networking Coffee Hour from Friday, November 4th.

Depending on your primary tactic for social, Google+ may be a good idea, … Continue Reading

The REAL Secret For Online Marketing Success

online marketing successMost likely you’ve read a lot of blog posts and articles with titles similar to this one. Chances are they were not-very-well veiled attempts at selling an e-book, a white paper, or trying to get you to join a “mastermind” group. You won’t find any of those things here. We’ll tell you the truth about online marketing success…and it won’t cost you a dime!

But first you need to hear the hard truth. Here’s what the online marketing “gurus” won’t tell you…

  • There’s no magic ‘set-it-and-forget-it’ program for PPC.
  • There’s no social network that will get people in your door.
  • There’s no SEO guru who can wave a wand and ‘out-smart’ Google.
  • There’s no way to generate leads and obtain sales simply by having a beautiful website.
  • There’s no quick fix.

The problem with online marketing gurus and some one-off service providers is that you can’t focus all of … Continue Reading