3 Keys to a Successful Mobile Marketing Strategy during the Holiday Season

The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing decisions?

Google reported that 64% of smartphone shoppers turned to mobile search for ideas on what to buy before heading into stores. Now more than ever it is vital that your company includes mobile marketing as apart of your marketing strategy.

To maximize your holiday sales, you need to be able to present your product via their mobile device months in advance of the holiday season. Here are 3 simple keys for a successful mobile marketing strategy that your company should implement throughout the year to ensure a successful holiday season:

  • Mobile Friendly Website

Starting off with the basics, you would think that this … Continue Reading

Quick & Easy Ways to Snag Your Competitions’ Customers

 

You may consider stealing your competition’s customers to be a little cheeky. But, did you know General George Patton Jr.’s favorite saying is said to be, “Audacity, audacity, always audacity.” You’ve got to be audacious to get your share of the pie.

Your job is to capture their customers’ attention and then prove you’re better…and better for them.

But first, you need to understand a little bit about customer motivation.

Did you know that over half of what we do every day is nothing more than a habit – an impulsive behavior done with hardly any thought at all? A product or service that is habitually used is called a hook. A hook has four parts: a trigger, an action, a reward and an investment. If your product can satisfy a potential customer’s need and transport them through a hook’s parts faster, you may be able to get them … Continue Reading

Top 5 Reasons Marketing Strategies Will Dominate Marketing In 2016

StrategyAs we prepare for 2016, we are all busy evaluating this past year, critiquing our success, and making plans for how to make 2016 an even better year.

However, it’s not the marketing plans that will make companies stand out in 2016, but rather it will be the marketing strategies. Here are the tops 5 reasons why to focus on strategy as a way to build your business.

  1. Strategies take into account interdependence of systems and channels. Building business is about giving the right information at the right time. Sometimes this happens on the marketing side, and sometimes on the sales side. The point is, these systems are no longer discreet, and are greatly dependent on each other. To further complicate things, there are dozens of sources people go to for information, and you must be present wherever your target audience is. A strategy takes all of this into account.
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Mobile Impact on Holiday Shopping Marathons

From time to time, LocalDirective team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Matt Lawson, Director, Performance Ads Marketing at Google – 2015 Holiday Trends – Shopping Moments Are Replacing Shopping Marathons.

It’s no secret that over the past several years, advancements in mobile technology have reshaped the purchasing cycle for consumers from the initial thought through the final decision. Even though most advertisers agree that the trends in mobile advertising will impact holiday shopping, many advertisers are not clear on the exact impact or what they can do about it.

In this article, Matt Lawson answers these questions and provides analytical data regarding the mobile impact of holiday shopping throughout the year.

Below you will find few key points discussed in the article.

People no longer wait for big shopping days like … Continue Reading

Why Should You Care About Your Bounce Rate?

I was speaking to a prospective client this past week and he said, “we definitely need to increase our conversions and our bounce rate is over 90%!” First reaction, YIKES! that is a really high bounce rate; no wonder they are not getting any conversions. As I started to explore and ask some questions of my expert team members, I learned a few things.Bounce Rate
Just so we are all on the same page, Google Analytics defines Bounce Rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page.)

Your bounce rate is driven by so many different variables and honestly it depends on the goals and other KPI metrics that have to be considered along with what you are trying to achieve!

If your goal is to drive phone calls in a fast sales situation, the … Continue Reading

4 Ideas for an Effective Manufacturing Website

Manufacturing Website

Standing out from your competitors and drawing the right visitors to your manufacturing website can be a challenge. The online market is crowded and your competitors are just a mouse click away. However, your site is a cornerstone of your online presence. It represents your corporate identity and may be the first point of contact between you and your customers. That is why creating an effective site that connects with your visitors is critical.

When you are developing an effective manufacturing site, you should begin by considering four key issues: how to drive traffic to your site, how to engage your visitors, how to solve your customers’ problems, and finally, how to connect with your visitors and capture their information.

How to Draw Traffic to Your Site

You may have the most beautiful website on the Internet, but if no one knows how to find you or who you are, … Continue Reading

Three Reasons You Need A Marketing Technologist. Now.

Prior to starting an online marketing agency in the mid-2000s, I was a business strategist, first for one of the top consulting firms, and then later for a smaller, more focused company. My grounding is in business intelligence but my heart has always been in marketing. Well over a decade ago, I worked with Fortune 50 companies, and what my company brought to them was a unified blend of technologists and business strategists. The value of this was that there’d be no strategy developed that was not technologically feasible, and that technologists, once understanding the business strategy, would be able to suggest new technology solutions that wouldn’t have come to mind had we followed the then-common linear process of strategy first, technology solutions second.

Source: chiefmartec.com
Source: chiefmartec.com

That approach really resonated with me. And, as we worked with some of the world’s largest companies on technology-based solutions, I saw the fruitfulness … Continue Reading

Game On! US Manufacturing On The Rise

Manufacturing FactoryAccording to a recent study by Boston Consulting Group, the United States manufacturing sector has been making huge strides in the last 5 years to become more competitive in the global manufacturing space. According to this study, in 2004 manufacturing cost 14% less in China than in the United States. AS of January 2014, that gap had narrowed to 5%. The study also concluded that by 2018, manufacturing will cost less in the United States than in China.

While this is exceptional news for US manufacturers, it means that domestic competition is going to increase, and the already changing market is going to shift in the way it does business.

The Old World Is Passing – The New World is Dawning.

Whether we’re talking early supply chain manufacturers, or lower chain distributors, the landscape of manufacturing is changing. According to the 2013 Digital Use In The Industrial Sector report from … Continue Reading

Marketing To Children Is A Waste Of Time! Or Is It?

One of the most important decisions a marketer has to make is where he or she will allocate a limited marketing budget. How much money should be spent on branding? How much money should be spent on which product or services? And, the question I will be talking about today, what demographic should be the target market?… Continue Reading

2013’s Biggest Investment In Marketing

The people on your team are your greatest marketing asset.As a marketing professional I get the pleasure of seeing what a lot of businesses do to help promote their businesses. From saturation mailing, to radio spots, to websites, PPC and social media, I’ve seen it all. What surprises me most is how many businesses oversee their most important marketing asset.

Value Those Who Invest In Your Business

Your team, whether you have consultants, temps, contractors, or full-time employees give your business the one thing they can never get back: their time. Given that, they can be your most powerful asset as well as your most threatening detractor.

Here are some tips for how to get the most marketing benefit from your team.

1. Encourage Your Team To Talk

One of the biggest fears companies have is of their team talking about them online, especially on social media. While there is a bit of a risk if your employees aren’t … Continue Reading