Marketing Definitions 101

Do you experience a certain level of confusion when it comes to the myriad of marketing terms?  How about something as simple as the difference between the term ‘marketing’ and ‘advertising?’ You’re not alone. A good many use various related terms interchangeably. But, although they are similar, they refer to different actions. It’s a good idea to distinguish the difference in order to communicate effectively with others in your organization and to better comprehend the nuances of your marketing strategies and activities. While researching, I discovered the perfect analogy for this topic at Free Management Library. There, the writer cited … Continue reading “Marketing Definitions 101”

The Internet’s 25th Anniversary

  Can you believe the creation of the World Wide Web happened 25 years ago? Yes, March 12, 2014 marked the 25th anniversary of the creation of the World Wide Web by Sir Tim Berners-Lee. In a report by the Pew Research Center, “Lee wrote a paper on March 12, 1989 proposing an ‘information management’ system that became the conceptual and architectural structure for the Web. He eventually released the code for his system—for free—to the world on Christmas Day in 1990. It became a milestone in easing the way for ordinary people to access documents and interact over a … Continue reading “The Internet’s 25th Anniversary”