Do you experience a certain level of confusion when it comes to the myriad of marketing terms? How about something as simple as the difference between the term ‘marketing’ and ‘advertising?’ You’re not alone. A good many use various related terms interchangeably. But, although they are similar, they refer to different actions. It’s a good idea to distinguish the difference in order to communicate effectively with others in your organization and to better comprehend the nuances of your marketing strategies and activities. While researching, I discovered the perfect analogy for this topic at Free Management Library. There, the writer cited … Continue reading “Marketing Definitions 101”
At the end of each year businesses focus on developing the plans for the coming year. Here are 5 reasons why marketing strategies will dominate over marketing plans in 2016.
Can you believe the creation of the World Wide Web happened 25 years ago? Yes, March 12, 2014 marked the 25th anniversary of the creation of the World Wide Web by Sir Tim Berners-Lee. In a report by the Pew Research Center, “Lee wrote a paper on March 12, 1989 proposing an ‘information management’ system that became the conceptual and architectural structure for the Web. He eventually released the code for his system—for free—to the world on Christmas Day in 1990. It became a milestone in easing the way for ordinary people to access documents and interact over a … Continue reading “The Internet’s 25th Anniversary”
The biggest asset you have to marketing is something you’re already paying for, your people. Are you empowering them to effectively promote your business?
For all the companies who offer guarantees, is it really any less risk toward building your business?
17 online and offline marketing strategies that will help you increase your exposure, increase local customers, and grow your business.