Video marketing can work in tandem with Social Media as brands look for new opportunities to engage and interact with their audience. Nearly 100 million hours of video content are watched every day on social networks. Video is the content type of choice for most consumers because of its ability to deliver what they want, when and how they want it. Unsurprisingly, Mark Zuckerberg predicted video to be “a megatrend on the same order as mobile.” Moving images are all set to claim the largest share of the Internet traffic pie by the end of the decade so realistically businesses … Continue reading “Reasons You Should Use Video For Your Social Media Marketing”
Podcasts have long gone mainstream, with subscriptions to podcasts crossing 1 billion long back in 2013 and over 67 million men and women being monthly podcast consumers. Monthly listeners have grown steadily through 2017 from 21% to 24% year over year. Unfortunately only about 6% of online marketers have warmed up to producing podcast content. … Continue Reading
While search is always considered as a great way for reaching as many visitors as possible, Facebook is also an effective way for attracting the audience who are interested in buying the products and/or services you’re offerings, however, they may not be aware that you exist there. Facebook ads are generally used for B2C purposes, but you can run B2B ad campaigns to achieve the growth of your business, as those ad campaigns have also started performing well on this social networking website. Running an ad campaign on Facebook is an excellent way for bringing your brand in front of your target audience, helping you to expand your business visibility … Continue reading “How to Target Audience with B2B Facebook Ads?”
What do you believe to be your biggest marketing challenges for 2016? If you could minimize or eliminate all of your challenges by making one change, would you?
When it comes to digital marketing, don’t assume you know what will or won’t work. Start with what you know, but continuously test new tactics, using an integrated approach that is unique for every client, location, and demographic.
Advancements in mobile technology have significantly changed the way consumers shop. As we enter into the 2015 shopping season, this article will provide you insights into what you can do to ensure you get the most out of your holiday campaigns.
Effective marketing in this age of ‘digital disruption’ is still about telling the story of an enduring brand that is built by a company that has both character and competence.
The internet has profoundly changed the way consumers and companies share information. Master these 3 online trends and you will be sure to gain a competitive advantage.
From my experience, for many companies large and small it is just that. They move forward with well-intentioned but poorly planned websites, pay per click (search engine marketing), search engine optimization, social media marketing and perhaps email campaigns. All of that is done without out knowing exactly where they rank today with their internet marketing, how they rank and compare with their competitors, or how they could improve. Would you take a road trip across country or to the far reaches of Canada or Mexico without a GPS or map of some type? If not then why do it for … Continue reading “Is Your Internet Marketing An Uncharted Trip Into The Wild Blue Yonder?”
Mobile internet has taken the world by storm. In this year’s “State of the Internet” report, Morgan Stanley predicted that mobile internet usage will overtake desktop usage by 2014. Across the globe, mobile is becoming popular as many choose to skip traditional computers in favor of more affordable handheld devises. And the affordability of these devises means that a staggering number of people are now connected to the tools and resources available online. What Does This Mean For Businesses? Several immediate problems present themselves with this shift in the way people access the internet. First and foremost, there is the … Continue reading “Are You Late To The Mobile Revolution?”