3 Reasons Why Your Brand Will Fail

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Brand Strategy Insider article by Geoffrey Colon,   “3 Reasons Why Your Brand Will Fail”   When I first came across this article by Geoffrey Colon I thought, wow, this guy is a major downer.  But when you read what he has to say you’ll see that the image I chose to represent this article is actually exactly what Geoffrey discusses.  Through failure we learn and get stronger.  This article … Continue reading “3 Reasons Why Your Brand Will Fail”

Creating A Memorable Experience For Mobile Search

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?” What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their … Continue reading “Creating A Memorable Experience For Mobile Search”