What Is Brand?

Who are you? Do people really know what you do? See the world through your customers’ eyes. What sets you apart from your competitors? There are an infinite number of choices. Do enough customers really know what products and services you bring to market in order to achieve your growth targets? Has your company, products, services, target audience and/or competitors evolved and changed over your decades in business? How do potential new customers know you’ve changed? How do they know you are different now? How do they know you are better? Take a look at all your marketplace touch points….signage, … Continue reading “What Is Brand?”