5 B2B Webinar Secrets

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Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision.

With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting.

Sorry.

In order for a webinar to work there has to be a thoughtful strategy from beginning to end. And the beginning is not the start of the webinar, but what you do before your prospects even arrive on the live date.

Below are five tips to help you get better results from your webinars:… Continue Reading

How to Disrupt Customer Thinking For Greater Consideration and Higher Conversions

outside the box words on product boxWhat would you say if you knew that your potential customers were nearly 60% of the way through the purchase process before they ever engage with sales?  A study from CEB Marketing Leadership Council indicates just that.  Customers start their due diligence by looking at third party websites, referring to colleagues or other customers, and by using other sources other than the vendor’s website.  This begs the question: how do you disrupt customers who are already 60% of the way to their purchase decision in order to become an option in their consideration set?

There are really two ways to approach this quandary.  You could pull out all the bells and whistles when the buyer finally decides to engage with you and/or you can find a way to get out in front of them much earlier in the process before they are fully entrenched in their thinking.

Bells and WhistlesContinue Reading

Manufacturers: Get Social With Millennials

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By now you must be asking yourself, how can I integrate these online platforms into our marketing, in order to reach my growing target audience, Millennials? Wonder no more. We’ll walk you through how to get social so you can focus more on the increase of your business.

As you’ve previously learned, in, what you need to know, it is extremely important to reach out and communicate with this Millennials demographic while they are still in their youth,  to help cement a connection that is certain to mature as they age. By establishing a brand advocacy now, you’ll help keep the business of tomorrow’s affluent consumer, Millennials.

Social media allows this generation to explore, create and share their interests with a growing network of friends, family and even strangers, and that’s an appeal that has kept this new communication platform a hot commodity.

Where To Be Seen

It is … Continue Reading

The Millennial Generation: What You Need To Know

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By now, you’ve been introduced to your biggest customer, Millennials and connected the dots on How To Win Millennials Over.

Today, we’ll focus on peeling another layer in the Millennials’ mind, to include their way of life. As a B2B company, not only must you understand who Millennials are as well as learn what their purchase behavior is all about, but what will make or break your campaign and ad messaging is the connection you make with this generation directly; by speaking their language and behavior with your product/service.

What Matters Most

Millennials value their time, just like any generation but they measure success by their social network stance, work/life balance and fitness. Fitness trends are changing and it’s partly due to this generation’s take on what health means. Understand that for Millennials, good health isn’t a simple gym workout routine, this generation prefers outdoor excursions, hiking, mountain climbing, … Continue Reading

Manufacturers: Meet Your Biggest Customer, Millennials.

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If you’re a company looking to increase revenue in the next decade, it is a must that you pay great attention to Millennials. Wonder why? In 10 years, this generation will make up 75% of the workforce. In fact, 46% of potential B2B buyers are Millennials. If you don’t think you need to know them now, think again.

An industry sector that doesn’t get enough digital marketing play are manufacturers. In this digital age, no industry can afford to stay behind on how to maximize their revenue and increase profits through digital marketing. Your customers are in the online space, all day long, and are seeking to connect with you. Why not meet them where they like to be seen, and begin forming a strong relationship? Companies of all sizes and types have found great success with digital marketing, and it’s time manufacturers caught up.

The Why

Millennials will search … Continue Reading

Build Your Website Like You’d Build Your Business

Business to business marketingThe internet wasn’t created just to pass around cute cat pictures and silly songs: The Internet was created to ease communication between government, the military and major industrial suppliers. Today’s internet is still an effective way make connections up and down your supply chain because today’s internet works for business as well as people.

The days of just building a website and waiting for the orders to roll in are long gone (if they ever existed at all). Your company’s website is your front door to the online world and it should reflect the same level of professionalism and service to online visitors as the people who walk into your physical front door.

Websites Don’t Exist In A Vacuum

Building your business website so it can be easily indexed and recorded by search engines is just the first step, you need to create interest in your business as well. Driving … Continue Reading