How To Start A Podcast For Your Business

Podcasts have long gone mainstream, with subscriptions to podcasts crossing 1 billion long back in 2013 and over 67 million men and women being monthly podcast consumers. Monthly listeners have grown steadily through 2017 from 21% to 24% year over year. Unfortunately only about 6% of online marketers have warmed up to producing podcast content. … Continue Reading

7 Tips To Improve SEO Through Better B2B Product Pages

Being at the top of Google search results is the Holy Grail not just for B2C companies but also for B2B businesses, as B2B buyers mostly conduct research and find products online. Nearly 39% of global eCommerce traffic comes from search engines. And getting on that first page of search results has a handsome payoff in terms of consistent quality lead generation and boost in sales. Solution/Product Pages All B2B sites have loads of content from blog posts, whitepapers, webinars, social updates, videos and more. This works extremely well for creating brand awareness and informing early-stage leads but the end … Continue reading “7 Tips To Improve SEO Through Better B2B Product Pages”

Types of Machine Learning

There are three major types of machine learning that exists today. Within each type, there can be hundreds of different techniques for machine learning based on a statistical or mathematical principle, which makes them highly effective in certain circumstances.  1) Supervised machine learning, which is task driven, 2) Unsupervised machine learning, which is data driven, and 3) Reinforcement machine learning, which is feedback driven.… Continue Reading

No Mobile Social Media Marketing Strategy? You Are Doing It All Wrong

The easy availability and reach of mobile technology has made it even harder to ignore the mobile social world sphere. The social media landscape may be in a constant state of flux but users are spending more time accessing social media sites from mobiles instead of personal desktop computers. According to We Are Social there are 1.65 billion active mobile social accounts worldwide and nearly 1 million new active mobile social users are being added every day.  Based on a study from mobile marketing company, firm Smart Insights we spend 86% of our time online on our smartphones. People in American spend … Continue reading “No Mobile Social Media Marketing Strategy? You Are Doing It All Wrong”

Impact Of Online Reviews On Your Business

In the age of the Internet, customer reviews have become integral to the business of online marketplaces and even who we are as consumers. It may seem odd, but people do trust the opinion of total strangers before deciding where to eat, what to watch, and even when making significant purchases. In fact 8/10 consumers conduct online research about products before making a purchase. This shows how highly influential online reviews are and its massive impact on how well businesses perform or not.… Continue Reading

4 Tips For Creating A Successful Facebook Ad Campaign

4 Tips For Creating A Successful Facebook Ad Campaign Facebook has a treasure trove of information on its almost two billion worldwide active users. Facebook advertising campaigns cost pennies on the dollar in comparison to Google Adwords and therefore a lot of businesses use it as the main channel to obtain and retain leads. Moreover advertisers are easily able to target specific groups with their campaign on Facebook in order to reach a huge 89% of their intended audience. No wonder there is huge competition for advertisers on the network. Facebook ads have 8.1 times higher click-through rates than web … Continue reading “4 Tips For Creating A Successful Facebook Ad Campaign”

Create Landing Pages That Get Your Visitors At Hello

If you are looking to build your business and are struggling to get people to visit your site, then clearly no one’s buying into your story. What you need is to identify the conversion technique that will have potential customers running to your site to give you their email addresses! A well-crafted landing page can do the trick. And the best part is that it doesn’t take long to create and promote. A landing page is technically a web page that is served up as a destination for visitors that arrive on your site from an ad. It isn’t just … Continue reading “Create Landing Pages That Get Your Visitors At Hello”

2017 Year In Review From Major Social Media Networks

Social networks are all about people and creating connections. According to We Are Social, there are an estimated 2.8 billion internet users using social networks having a global penetration rate of 37%. This number is going to keep moving up because of increasing mobile device usage and mobile social networks gaining traction fast. Thousands of new social media outlets have come up and there has been intense innovation all through the year. But the major social media platforms such as Facebook, Twitter and Instagram have remained relevant and competitive amongst the newbies by making major updates. Facebook remains the leader … Continue reading “2017 Year In Review From Major Social Media Networks”

An Overview Of LinkedIn Ads For B2B Marketing

LinkedIn has a large user base of more than 467 million users, which has been steadily increasing each year.  What started out primarily as a platform to bridge the gap between recruiters and job seekers in 2003 has since grown into a top lead generating social network for B2Bs.  Besides creating a company page to connect with industry professionals and also publishing and promoting engaging content on LinkedIn, B2Bs should definitely look to take advantage of LinkedIn ads to target their ideal buyers.   A lot of companies across different industries have ventured into LinkedIn ads lately to reach their ideal customer … Continue reading “An Overview Of LinkedIn Ads For B2B Marketing”

Cost of Online Review Management

Do you know what people are saying about you online?  Traditional marketing has always known the value of word of mouth marketing.  Today the internet, well, more specifically search engines, has made knowing what people are saying about you even more important than traditional word of mouth marketing.  Why?  Because 88% of consumers trust online reviews as much as personal recommendations.  So, if your reputation isn’t managed well it could be very costly.  And, did you know that what people say about you online impacts your search results?… Continue Reading