loyal employees

Loyal employees are worth MUCH MORE than their weight in gold.

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from LinkedIn by contributor, Oleg Vishnepolsky “Loyal Employees Are Worth Much More Than Their Weight In Gold.”

Although I’m commenting on a specific article by Vishnepolsky, before I go any further, I am compelled to mention that in my opinion, Vishnepolsky does an amazing job communicating, in a meaningful way, the value and importance of loyal employees in many of his articles. Some of you may be wondering, “Do loyal employees still exist?” I know I grew up hearing that loyal employees are a thing of the past.

Interestingly, these same people also admitted that they believed the reason is that loyal companies did not exist any longer either. Saying it aloud, this concept is starting to sound a lot like “What came first, the chicken or the egg?” Does this really matter? Who is most impacted? Who has the most to lose or to gain? I believe it is a company. Therefore, as a leader in my company, I think it is my responsibility to be loyal to employees first as opposed to expecting employees to be loyal to our company first. To that end, here are 5 tips from Vishnepolsky to start building employee loyalty.

  • By taking real risks for your people
  • By standing up for them
  • By getting them what they need
  • By being there for them when they need you
  • By helping them to realize their dreams

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Author: Kim Figor

Kim Figor has over 13 years’ experience in a plethora of marketing disciplines that encompass SEO & Paid Search Online Marketing, Loyalty Marketing, Marketing Communications, and Project Management. Her educational background includes a BABM and MBA in Marketing as well as Certifications in AdCenter, Adwords and Market Motive (Paid Search, Display, SEO, and Conversions). In addition to working at Google, where she assisted thousands of companies succeed online, Kim has been a key player in the start-up and growth of several technology and marketing companies. Kim’s exceptional analytical skills relating to online marketing has proven to be instrumental in the success of online campaigns for companies in all industries and sizes.