How To Exceed Your Goals

When a Los Angeles specialty medical practice came to us asking about this “Internet Fad”, we took seriously their request. Having used direct mail and Yellow Pages in the past, this clinic was looking for a way to engage new clients and continue building their business.

The Challenge

We were given a 30-day challenge, with just over $1,000 to spend to develop a marketing program that would garner 5-7 new patients. Given the nature of the practice, we were to target potential patients within driving distance of 4 practice offices.

Though this challenge was tough, we knew this was an achievable challenge.

The Method

Developing 4 highly targeted pages, we launched a Search Marketing campaign through Google and Yahoo!. We then implemented an aggressive campaign to span the 30 day challenge. Through monitoring and regular optimization, we were able to produce more than successful results.

The Impact

Over this 30 day period, this specialty clinic saw the following:

  • 724 Visits to the landing pages
  • 166 phone calls as a direct result of the marketing
  • 135 Map Prints
  • 4 Contact Request Forms
  • Total Conversions: 305 (42%)

Have you been seeing a lack of response to your marketing efforts, but want to see results like this for your business? If you’re a “do-it-yourselfer”, try giving LocalDirective a challenge and see if we can exceed your expectations.

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Author: DirectiveGroup

DirectiveGroup is a digital marketing agency that delivers complete online solutions for B2B and B2C companies who are looking to develop local, regional, national or global audiences for their products or services. We help our clients dominate their online space through strategically cohesive, tactically brilliant, fully integrated programs. Services include strategy development, search engine optimization, search engine marketing, social media marketing, website development, content marketing, in-depth analytics reporting or ‘Insight’ analysis and more. Our strategic, data-driven and results-focused approach delivers immediate and increasing value over time, as measured by ROI.