How to Crank Out a Fascinating Idea in 60 Seconds or Less

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an Inc. article by contributor, Sally Hogshead “How to Crank Out a Fascinating Idea in 60 Seconds or Less.”

If I were a betting woman, I would be willing to bet that most people, if not all, struggle from time to time in coming up with ideas on topics to write about or the topic might be there, but the words escape them. I know for myself, this is true. Many times, the most difficult task of writing is deciding what to write about. This task becomes even more challenging for me when I’m up against deadlines.

Of course, more times than not, the reason I’m up against these deadlines is that I couldn’t decide what to write about, so I procrastinated completing the writing assignment… No… I procrastinated starting the writing assignment. That is why I appreciated the 9 tips Sally offered to help come up with ideas on what to write about when you find yourself in a pinch. I’ll share Sally’s tips below, but you will have to read the entire article to learn more about implementing each of the tips.

  1. Go on a rant.
  2. Create urgency.
  3. Tell a story.
  4. Critique your own brand (or yourself).
  5. Curse a shared enemy.
  6. Ask for opinions.
  7. Hit a nerve.
  8.  Describe something specific that fascinates you.
  9.  Make a dare.

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Author: Kim Figor

Kim Figor has over 13 years’ experience in a plethora of marketing disciplines that encompass SEO & Paid Search Online Marketing, Loyalty Marketing, Marketing Communications, and Project Management. Her educational background includes a BABM and MBA in Marketing as well as Certifications in AdCenter, Adwords and Market Motive (Paid Search, Display, SEO, and Conversions). In addition to working at Google, where she assisted thousands of companies succeed online, Kim has been a key player in the start-up and growth of several technology and marketing companies. Kim’s exceptional analytical skills relating to online marketing has proven to be instrumental in the success of online campaigns for companies in all industries and sizes.