Why ‘Start With Why’ by Simon Sinek is Great

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses an Inc article by one of her favorite authors, Simon Sinek.

Simon Sinek has a great TEDx talk, Start with Why – How Great Leaders Inspire Action. The main message is that most of us have it backwards: the most loyal customers don’t buy what you do, they buy why you do it. What you do simply proves what you believe. And when they buy from you, when they interact with you, they do so for themselves, because their ‘why’ is in resonation with your ‘why.’ This creates the most loyal relationship possible because it is based on identity.

What is interesting is that this is a treatise on attraction vs promotion in many ways, as it speaks to why and how we make … Continue Reading

Are You A Perfect DirectiveGroup Client?

I was thinking about entitling this post, “Is DirectiveGroup Your Perfect Digital Agency” when I realized this is more focused on thinking about who you are and what you need in your digital agency relationship… including things that folks don’t normally think about when making a buying decision. So I thought I’d stand with you in your shoes and look out from your eyes to try to think about some of the factors you might think important if you end up choosing an agency like DirectiveGroup.

It all started for us last year when the team here at DirectiveGroup was inspired to create our ‘Why’ statement after watching Simon Sinek’s great TEDx talk. It was actually a much more profound experience than I’d thought it might be, and I’ve since encouraged our clients to watch it and think about their own company’s reason for existence. More about this topic in … Continue Reading

Work

When you ask people if they like what they do for work, most people (70% by some polls) – dislike their jobs. And a large portion actively hate their job!

Common complaints include not feeling appreciated, or not having enough time to complete the work they are given. Many people cite that they wish they had more flexibility in where or when they work.

As American workplaces are evolving, an emphasis on enjoyment of work is starting to take shape. More companies are realizing that in order to have the “best place to work” they have to provide more than just an income.

For our customers, this may mean changing the products they sell, and the places they work. With 50% of Americans working at least part of the week from remotely and 90% wishing they did, the need for office space, office furniture, and home offices are changing. … Continue Reading

Grande Double-Whip Work

“Why would anyone want to work at the Starbucks when they could work at home?”

This question was posed the other day and I wanted to try to answer it. You see, I work from home almost every day, but there have been times when my office really was a table at the local Starbucks –  a quiet place I would go daily while my sitter sat with my young son in my home. And even now, especially when the weather is nice and I do not have conference calls, I will go over to the local Starbucks for a couple hours to get some serious writing done.

As I was thinking about this I realized it may not be obvious to others who might not see the benefits right away, I thought I would share my feelings:

1) Change of Scenery: When I work at home, (and the same … Continue Reading

Exceptional Teams and the Argument for Diversity

Organizations are increasingly dependent on diverse teams for developing innovative products, making important decisions, and improving efficiency. As companies enjoy a more equitable, global and virtual footprint, diversity factors are playing a larger part in almost every organization. To those forward-thinking leaders, this is a welcome change, and the success of a collaborative team in creating and managing today’s increasingly complex products and services depends not only on the combined skill sets of the team members but also on their personalities and ways of approaching and solving problems. When creating a group or team in the workplace, smart managers realize that with increased diversity come new ideas, which directly translate to new and better products and services.

“Under the right circumstances groups re remarkably intelligent, and are often smarter than the smartest people in them. Groups do not need to be dominated by exceptionally intelligent people in order to be

Continue Reading

Management and Making Meaning: Crossing Over

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the MITSloan Management Review article by Catherine Bailey and Adrian Madden,“ The Five Qualities of Meaningful Work”.

My roots are in sociology, specifically the sociology of the workplace, and in phenomenology, which includes the exploration of how we make meaning. It is no wonder that I gravitate toward the building of an organization that seeks to be more than an arm’s length transaction for all who engage.

Here at LocalDirective, we talk about our culture a lot, not just the construction of our culture, but what kind of culture we want to build. To me, work is not really engaging unless it fulfills another deep human need, and that need it to live a meaningful life. I believe that is something we all want, … Continue Reading

Increase Employee Productivity within Your Organization: Setting the Foundation

Everyone agrees that growing revenue and handsome profits are key indicators of a thriving business. But how those numbers are achieved reflects sustainability… or lack thereof. If, for instance, you have high productivity, it reflects efficient resource usage and therefore suggests a maintainable approach. If, on the other hand, your company is experiencing low productivity or a high cost of production, this is not something that would support a thriving and growing business, and would need to be addressed.

Business productivity reflects your organization’s ability to successfully execute on its strategy, and through examination of the structure, technology, policies, processes and practices that support your strategy, you can identify your company’s strengths and weaknesses. Then, more broadly, by comparing your numbers against your competitors, you can also identify opportunities and threats.

Once identified, by leveraging your current strengths and improving upon weak areas, you will be on your way to … Continue Reading

How to Create a Successful Virtual Team

As opposed to the traditional brick and mortar business that relies on face-to-face connections with physical documents and physical currency or credit, a virtual business conducts business electronically. Many virtual professional services – such as administration, design and marketing – are becoming much more common and popular.

Let’s talk about what a successful virtual company looks like – specifically, the people, or team, that is the core of your virtual business.

Michael Watkins, contributor for the Harvard Business Review defines a virtual team as a group that:

  1. Has some core members who interact primarily through electronic means, and
  2. Is engaged in interdependent tasks — i.e. are truly teams and not just groups of independent workers.

If yours is a virtual team, it’s important to have both your core principles and processes set in place, along with a strong communication charter, to ensure success.

How to Build a Good Virtual TeamContinue Reading