Reasons You Should Use Video For Your Social Media Marketing

Video marketing can work in tandem with Social Media as brands look for new opportunities to engage and interact with their audience. Nearly 100 million hours of video content are watched every day on social networks. Video is the content type of choice for most consumers because of its ability to deliver what they want, when and how they want it. Unsurprisingly, Mark Zuckerberg predicted video to be “a megatrend on the same order as mobile.” Moving images are all set to claim the largest share of the Internet traffic pie by the end of the decade so realistically businesses … Continue reading “Reasons You Should Use Video For Your Social Media Marketing”

4 Tips To Optimize Videos For YouTube Search

Creating and marketing videos for your brand or business is a great way of getting noticed today in both YouTube and Google search. YouTube makes the ideal host for all your companies’ video content as it ensures your product, service or mission gets watched and shared by more visitors. YouTube is presently the second largest search engine processing more than 3 billion searches monthly. With 800 million unique users monthly on the YouTube site and over 900 million hours of video watched each month, it is a huge traffic source. YouTube is a Google produce (Alphabet Inc.) so YouTube videos … Continue reading “4 Tips To Optimize Videos For YouTube Search”

Impact Of Online Reviews On Your Business

In the age of the Internet, customer reviews have become integral to the business of online marketplaces and even who we are as consumers. It may seem odd, but people do trust the opinion of total strangers before deciding where to eat, what to watch, and even when making significant purchases. In fact 8/10 consumers conduct online research about products before making a purchase. This shows how highly influential online reviews are and its massive impact on how well businesses perform or not.… Continue Reading

4 Tips For Creating A Successful Facebook Ad Campaign

4 Tips For Creating A Successful Facebook Ad Campaign Facebook has a treasure trove of information on its almost two billion worldwide active users. Facebook advertising campaigns cost pennies on the dollar in comparison to Google Adwords and therefore a lot of businesses use it as the main channel to obtain and retain leads. Moreover advertisers are easily able to target specific groups with their campaign on Facebook in order to reach a huge 89% of their intended audience. No wonder there is huge competition for advertisers on the network. Facebook ads have 8.1 times higher click-through rates than web … Continue reading “4 Tips For Creating A Successful Facebook Ad Campaign”

2017 Year In Review From Major Social Media Networks

Social networks are all about people and creating connections. According to We Are Social, there are an estimated 2.8 billion internet users using social networks having a global penetration rate of 37%. This number is going to keep moving up because of increasing mobile device usage and mobile social networks gaining traction fast. Thousands of new social media outlets have come up and there has been intense innovation all through the year. But the major social media platforms such as Facebook, Twitter and Instagram have remained relevant and competitive amongst the newbies by making major updates. Facebook remains the leader … Continue reading “2017 Year In Review From Major Social Media Networks”

Knowing Facebook’s Rules Can Improve Your Business

These days, there are standards for everything. Facebook, for instance, has their own set of community standards and terms of use. These standards are there to protect the consumer and the business. In many ways, it’s intended to police the consumer, putting the kibosh on hate speech and trolling. Luckily, it is to the benefit of business owners and social media managers alike.… Continue Reading

4 Tips To Optimize Videos For YouTube Search

Creating and marketing videos for your brand or business is a great way of getting noticed today in both YouTube and Google search. YouTube makes the ideal host for all your companies’ video content as it ensures your product, service or mission gets watched and shared by more visitors. YouTube is presently the second largest search engine processing more than 3 billion searches monthly. With 800 million unique users monthly on the YouTube site and over 900 million hours of video watched each month, it is a huge traffic source. YouTube is a Google produce (Alphabet Inc.) so YouTube videos … Continue reading “4 Tips To Optimize Videos For YouTube Search”

4 Email Marketing Strategies To Speak To Millennials

No marketer worth his salt can afford to ignore the Millennials, as they will soon become the majority audience for everyone and they have more than $200 billion in annual buying power. If you are still in the dark, it may be time to know more about this generation, what they like and dislike and how best to reach them. This generation of Millennials born between 1981 and 2000 values technology, authenticity and are more open to promotion and advocating for products or services through social media. But if you want to grab their attention, you need to reach them … Continue reading “4 Email Marketing Strategies To Speak To Millennials”

Loyal employees are worth MUCH MORE than their weight in gold.

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from LinkedIn by contributor, Oleg Vishnepolsky “Loyal Employees Are Worth Much More Than Their Weight In Gold.” Although I’m commenting on a specific article by Vishnepolsky, before I go any further, I am compelled to mention that in my opinion, Vishnepolsky does an amazing job communicating, in a meaningful way, the value and importance of loyal employees in many of his articles. Some of you may be wondering, “Do loyal … Continue reading “Loyal employees are worth MUCH MORE than their weight in gold.”